Media & Marketing

Tech group to trumpet city's digital marketing niche

September 3, 2013
Dan Human
The tech community is rallying around an initiative to brand Indianapolis as the "marketing technology capital of the world," trading on the success of such firms as ExactTarget and Angie's List.
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Small radio stations find success with intensely local strategyRestricted Content

August 31, 2013
Chris O'Malley
Small Indiana-based radio broadcasters are surviving, and in some cases thriving, despite tough times for radio and years of consolidation that put stations in larger cities into hands of national heavyweights.
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TrendyMinds building a video production facilityRestricted Content

August 31, 2013
Staff Report
The facility will include a 16-foot cyclorama—a curved wall that presents the illusion of an endless landscape.
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Indiana splashes economic message on Times Square

August 29, 2013
 The Statehouse File
The state has taken its economic development efforts to Times Square in New York City, where a couple of 15-second ads promoting Indiana are shown every hour on a 26-foot wide digital screen.
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WISH-TV canceling Ahern talk show after 2-year run

August 29, 2013
Chris O'Malley
"Mike Ahern: One on One," which featured in-depth interviews with Indiana newsmakers, will be replaced by "Access Hollywood."
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Hoosier documentary maker turns attention to Leonard

August 29, 2013
Associated Press
Award-winning filmmaker Ted Green, whose previous documentaries profiled John Wooden, Roger Brown and Indiana war veterans, found Bobby "Slick" Leonard has done basically everything there is to do in basketball.
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Local advertising firms wrangle new business

August 23, 2013
Chris O'Malley
Young & Laramore will introduce Ingersoll-Rand's spinoff, while Hirons extends its Indianapolis Zoo account and plans to expand its staff.
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Fox59 hires Seattle executive to fill GM position

August 22, 2013
Chris O'Malley
Paul Rennie, who will fill the top management spot at WXIN and WTTV, worked at WRTV-TV Channel 6 from 2001 to 2003.
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Colts' Luck playing catch-up as a pitchmanRestricted Content

August 17, 2013
Anthony Schoettle
While Indianapolis Colts quarterback Andrew Luck is exceeding off-the-chart expectations on the field heading into his second NFL season, some marketers think he’s underachieved as a corporate spokesman and product sponsor.
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Fastenal sponsorship deal draws NASCAR contractsRestricted Content

August 17, 2013
Anthony Schoettle
Vending machines aren’t the only reason the Fastenal brand is resonating.
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Constitutional referendum on marriage could yield media bonanzaRestricted Content

August 17, 2013
Chris O'Malley
Television and radio stations have grown fond of income from “issue ads” in recent years on everything from right-to-work legislation to immigration reform.
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WTHR to boost tower power on signal gripes

August 17, 2013
Chris O'Malley
The city’s top-rated news station wants to crank up its signal, saying it’s had more than 40 complaints about reception from over-the-air viewers since the conversion to all-digital broadcasting.
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'Sound Medicine' earning its chops in radio markets across country

August 16, 2013
Chris O'Malley
Public broadcasting station WFYI-FM 90.1 aims to expand distribution of its locally produced “Sound Medicine” show to include at least 30 radio stations in large- and medium-sized markets in the next two years.
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Probes uncover inner workings of state government

August 10, 2013
Associated Press
Many stories have been unearthed by Indiana media recently, showing a government that often operates more in private than public.
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Trio of women now owns Borshoff, city’s biggest ad firm

August 10, 2013
Chris O'Malley
Founding principal of 29-year-old Borshoff advertising agency, Myra Borshoff Cook, 65, and senior principal Erik Johnson, 62, have sold their ownership interest in recent years to three top executives at the firm, all of them women.
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Movie maker endured hardship in quest to capture ancient art of falconry

August 3, 2013
Anthony Schoettle
Eddie Brochin is only the second person to ever film the ancient hunting techniques of Mongolia's eagle masters.
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Newcomer banks slice into 'overheated' Indianapolis marketRestricted Content

August 3, 2013
Chris O'Malley
Newer entrants are chasing market share with convenient hours, quick decisions and narrower niches of customers.
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WIBC-FM fills vacant drive-time slot

August 2, 2013
Chris O'Malley
Conservative duo "Chicks on the Right" set to fill slot vacated by Ed Wenck in March at city's top talk station.
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Public broadcasters find cheaper, faster way to share content

July 31, 2013
Chris O'Malley
The state's eight public TV stations are building an Internet-based video streaming service that could expand their offerings and turbo-charge collaborations. Public radio stations also would benefit.
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Indianapolis Star hit with new round of job cuts

July 31, 2013
Chris O'Malley
Thirteen employees have been shown the door in the fifth round of layoffs in five years at the state's largest newspaper.
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Indiana tourism spending is fraction of nearby states'

July 27, 2013
Anthony Schoettle
As Indiana slashed its tourism budget, Michigan increased its widespread Pure Michigan ad campaign from $17 million to $27.4 million. Illinois, where budget problems have earned the state the nation’s worst credit rating—A3 by Moody’s Investors Service—spends more than twice as much as Michigan.
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Indy tourism officials take aim at close-in target

July 27, 2013
Anthony Schoettle
New program is designed to lure Indiana residents to capital city with large discounts at hotels, attractions
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Indy attracts more visitors than much-larger Houston

July 27, 2013
A comparison of convention and tourism cities.
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String of EEOC complaints dogs WTHR

July 27, 2013
Chris O'Malley
A case brought early this year by the executive assistant to WTHR-TV Channel 13’s former president was the seventh since 2005 by a woman alleging sex discrimination at the NBC affiliate
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WFMS regains radio ratings lead in country showdown

July 26, 2013
Chris O'Malley
WFMS-FM 95.5 has taken back its Indianapolis country music radio crown from WLHK-FM 97.1 “The Hank,” but barely.
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