Media & Marketing

Hendricks County cultural trail highlights rural settingRestricted Content

February 11, 2012
Scott Olson
Hendricks County is out to prove its suburban communities have more to offer than a convenient commute to downtown Indianapolis.
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Marketer applies engineering skills to lead creative firmRestricted Content

February 11, 2012
Ann Finch
Kathy Cabello left a lucrative IT career to start Cabello Associates Inc., a marketing consultancy celebrating its 10th anniversary this year.
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Local Emmis publication announces new editor

February 9, 2012
Kathleen McLaughlin
Emmis Publishing has hired Amanda Heckert, senior editor at Atlanta magazine, to replace David Zivan as editor of Indianapolis Monthly, the company announced Thursday.
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Super Bowl live stream online attracts 2.1 million viewers

February 7, 2012
Associated Press
The first live stream of the Super Bowl was the most-watched single-game sports event online, according to NBC.
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Super Bowl just misses major-market TV-rating record

February 6, 2012
Bloomberg News
The New York Giants’ 21-17 win over the New England Patriots in Sunday night’s Super Bowl narrowly missed drawing the highest major-market television rating in National Football League history.
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NBC spot focuses on city's Super Bowl legacy

February 5, 2012
 IBJ Staff
Indianapolis’ shining moment in the Super Bowl spotlight came about four hours before kickoff, when NBC televised a short feature on 2012 host city.
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Lucas Oil gets brand boost from Super Bowl venue

February 5, 2012
Anthony Schoettle
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
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UIndy capitalizing on Super Bowl attention

February 3, 2012
Scott Olson
The New York Giants are practicing at the private university on the south side of the city, giving it the type of attention that money can't buy.
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ESPN pleased with Pan Am Plaza broadcast decision

February 3, 2012
Scott Olson
The sports network originally considered broadcasting from Monument Circle, but chose the plaza because the location has Lucas Oil Stadium as an ideal backdrop.
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TV stations prepare to unleash Super Bowl blitz

January 28, 2012
Cory Schouten
Local TV news operations have built temporary studios downtown, budgeted thousands for overtime, assigned special Super Bowl beats to field reporters, and will broadcast hours of extra news coverage between now and Feb. 6, the day after Super Bowl XLVI.
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Naming-rights deal to benefit city's snow-removal efforts

January 24, 2012
The agreement calls for longtime salt supplier Cargill Inc. to give Indianapolis 125 tons of salt and five pickup trucks equipped with snow plows and salt spreaders.
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Indianapolis-area mergers and acquisitions in 2011Restricted Content

January 21, 2012
A number of acquisitions last year disclosed no sale price. In the Indianapolis area, those deals ranged from MacAllister Machinery's purchase of a Caterpillar dealership in Michigan to Herff Jones' acquisition of a Memphis, Tenn.-headquartered maker of cheerleading uniforms.
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Financial maneuvers give Emmis new lease on lifeRestricted Content

January 21, 2012
Greg Andrews
The company has made tremendous progress in recent weeks addressing problems that have scared off investors and pushed the price of its common stock below $1.
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Axiom signs ad deal with Community Health NetworkRestricted Content

January 21, 2012
 IBJ Staff
The new agency owned by ad industry veterans is full service with an emphasis on branding.
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WRTV names new anchor teams for evening newscasts

January 20, 2012
Jenna Kooi, a former anchor for Fox59 previously known as Jenna Maloney, will co-anchor the 7 p.m. and 11 p.m. newscasts for WRTV, and Erika Flye has been promoted to co-anchor the 5 p.m. and 6 p.m. newscasts.
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Indiana House panel backs fines on access violators

January 17, 2012
Associated Press
A bill that would allow fines of up to $500 against government officials found to have blatantly violated the state's open meetings or open record laws has been endorsed 11-0 by an Indiana House committee.
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Indians sign deal to air all 72 home games on TVRestricted Content

January 14, 2012
 IBJ Staff
Deal with WRTV-Channel 6 will provide most extensive coverage in franchise history.
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Emmis posts big profit, but revenue shrinks

January 12, 2012
Scott Olson
The media company's $110.9 million quarterly profit was largely due to the sale of three radio stations and the repurchase of preferred stock. Revenue fell 11 percent.
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Emmis mum on sudden exit of Indianapolis Monthly editor

January 11, 2012
Greg Andrews
The Indianapolis communications company confirmed it is seeking a replacement for David Zivan, who had led the magazine for six years.
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Former Star columnist’s lawsuit set for trial

January 6, 2012
Susan Guyett sued The Indianapolis Star in April 2010, alleging that her age led to her dismissal in December 2008.
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Indy tourism officials launch Super Bowl ad campaign

January 5, 2012
Anthony Schoettle
The Indianapolis Convention & Visitors Association has launched a 25-day, $100,000 ad campaign to lure visitors to the city in the days leading up to the Super Bowl. The campaign targets the Chicago, Cincinnati and Louisville markets.
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City to host NFL awards event on eve of Super Bowl

January 3, 2012
Associated Press
The NFL will announce its annual league awards, including Most Valuable Player, in a two-hour prime-time special, "NFL Honors," to air on NBC on Super Bowl eve, Feb. 4.
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NBC sold out of advertising spots for Super Bowl

January 3, 2012
Associated Press
NBC has sold all the commercial airtime for the Feb. 5 game in Indianapolis and even has a waiting list of advertisers. The average cost for a 30-second spot this year was $3.5 million.
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WISH says reporter firing not due to downsizing

January 3, 2012
Anthony Schoettle
Local CBS affiliate WISH-TV has fired award-winning field reporter Brad Edwards, but General Manager Jeff White said the station will soon hire a replacement, plus two additional reporters to grow its staff.
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USA Track & Field athletes want more freedom to lure sponsorsRestricted Content

December 31, 2011
Kathleen McLaughlin
USA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their own sponsors, if it weren’t for the governing body’s rules.
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  1. Saw the Indy Men's Chorus "Music of Gilbert & Sullivan" at the Indiana Historical Society on Sunday evening.

  2. Temporary workers are not "tools" they are people and companies that keep large amounts of temp staff are cheating.

  3. I miss having them around. I hope one of their stores is in the general Meridian/86th Street area. I will make good use of it.

  4. The Fringe! Plus, the simple fact that there are so many local faves in such close proximity to each other.

  5. I remenber, watching the toll road, being built, through South Bend, when I was 10 years old. I believe, back then that it was estimated, that the toll road, would be paid for in 20 years and then it would be free. I am now 71, what happened? Since the power is in the people, by that, I mean that, we the people are in total control of everything. I, suggest that no one ever use the toll road again, let it go broke. We the people can control the price of everything, from groceries to gas, if we would just do it. If we don't pay the asking price, the sellers will lower the price and if we wait awhile, they will lower the price to what we accept as reasonable. I would like to know why a highway like interstate 94, is so well maintained, a much better highway, than the toll road, but has no tolls. I would also like to know why, a sitting governor, with a term limit, maximum of eight years, can lease, public property, for 75 years. Even though I have transponders in both of my trucks and will not be affected by the increase, I have been and will contine to avoid using the toll road. I make many trips from northern Indiana to Chicago, every year, and I prefer the better highway, I94!

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