NASCAR

Speedway officials seek new ways to attract fans

July 30, 2014
Associated Press
Every year the challenge of keeping racing fans engaged gets a little tougher as organizers increasingly compete against other sports and children's events while trying to get fan dollars in a still-tough economy.
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Lilly reaches multiyear agreement to sponsor IMS race

July 15, 2014
 IBJ Staff
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
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Driver Busch credits IndyCar for increased 500 TV ratings

May 30, 2014
Associated Press
The ratings increase could be attributed to Kurt Busch running both the Indy 500 and the Coca-Cola 600 on the same day, the first double attempt since 2004.
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IndyCar's TV ratings gaining momentumRestricted Content

May 24, 2014
Anthony Schoettle
TV ratings for the IndyCar Series zoomed 44 percent this year for the races leading up to the Indianapolis 500, compared to the same period a year ago, buoyed in part by a strong showing for the new Grand Prix of Indianapolis. But overall viewership remains anemic—less than one-fourth the audience for most NASCAR races.
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Back to the future: Speedway to host vintage-car race event

February 5, 2014
Anthony Schoettle
The track has scheduled yet another new event for 2014. The move is bound to draw criticism from traditionalists who think Speedway officials are diluting the venue's heritage by bringing in so many extra races.
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Fastenal sponsorship deal draws NASCAR contractsRestricted Content

August 17, 2013
Anthony Schoettle
Vending machines aren’t the only reason the Fastenal brand is resonating.
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IMS considers dropping MotoGP event for new sports-car raceRestricted Content

August 10, 2013
Anthony Schoettle
The upcoming MotoGP motorcycle race could be the last at the Indianapolis Motor Speedway, as NASCAR officials lobby instead for a stand-alone race for a newly merged sports-car series.
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Earnhardt still in the market for primary sponsor

July 26, 2013
Associated Press
Dale Earnhardt Jr. is not only looking for his first win of the season, he's still hunting for a big-bucks sponsor for 12 Sprint Cup races this season.
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Speedway making security changes for Brickyard 400

July 22, 2013
Associated Press
Indianapolis Motor Speedway officials say they're working on ways to make sure fans for this weekend's race don't face the same long security lines that frustrated many at the Indianapolis 500 in May.
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Boles named Speedway president, faces major challenges

July 9, 2013
Anthony Schoettle

The Indianapolis Motor Speedway's new president must navigate a number of tests, most notably how to save the MotoGP race and how to bolster the Brickyard 400 NASCAR race.

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Speedway's Speed Zone redevelopment project in high gearRestricted Content

April 27, 2013
Anthony Schoettle
Some goals have been realized, while others are moving through the pipeline.
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Indy Motor Speedway to charge for infield parking spots

March 25, 2013
Associated Press
Passes for parking inside the third turn for the Indianapolis 500 and Brickyard 400 NASCAR race went on sale Monday. Front-row parking spaces cost $75 while additional general parking spaces will sell for $25.
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Daytona 500 gets green light despite horrific accident

February 23, 2013
Associated Press
Daytona International Speedway President Joie Chitwood said the track will "be ready to go racing" in time for Sunday's Daytona 500, following an accident Saturday that injured fans and drivers.
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Founder of Hoosier Racing Tire dies at 85

September 28, 2012
Associated Press
Robert Newton, 85, the founder of northern Indiana-based Hoosier Racing Tire, which made tires for NASCAR and other racing series, has died.
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Kellogg's rolls out IndyCar-branded cereal nationwideRestricted Content

August 18, 2012
Anthony Schoettle
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
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Brickyard 400 profitable despite falling crowds, experts say

July 30, 2012
Anthony Schoettle
Despite sharp attendance declines in recent years at the Brickyard 400, the NASCAR event remains hugely profitable for the Indianapolis Motor Speedway, motorsports industry experts say.
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Andretti Autosport may expand into NASCAR

May 23, 2012
Anthony Schoettle
Sources close to Indianapolis-based Andretti Autosport say officials for the IndyCar Series team are talking to Dodge executives about putting a team in NASCAR next year.
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Stewart's NASCAR victory likely to boost local trade show

November 21, 2011
Anthony Schoettle
The International Motorsports Industry Show at the Indiana Convention Center should get a jolt of publicity from Tony Stewart, who is not only the 2011 NASCAR champ but the show's part-owner.
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IndyCar, NASCAR stars to face off in IndyRestricted Content

November 5, 2011
 IBJ Staff
The go-kart race at Conseco Fieldhouse is part of the third annual International Motorsports Industry Show at the Indiana Convention Center.
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NASCAR deal comes at good time for C&R RacingRestricted Content

November 5, 2011
Anthony Schoettle
The company will lose $2 million next year in IndyCar-related business, but company founder Chris Paulsen has no fear.
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Patrick confirms full-time move to NASCAR in 2012

August 25, 2011
Associated Press
After months of skirting speculation, Danica Patrick announced Thursday that she's leaving IndyCar in 2012 to run a full Nationwide schedule. She didn't rule out a return to open-wheel racing for the Indianapolis 500.
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IMS officials to revamp Brickyard 400Restricted Content

July 30, 2011
Anthony Schoettle
Indianapolis Motor Speedway CEO Jeff Belskus has an ambitious plan to “rebrand and reposition” the 18-year-old Brickyard 400 in a bid to fuel big attendance increases beginning next year.
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Crown Royal signs on as Brickyard 400 title sponsor

July 28, 2011
Anthony Schoettle
Sources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway officials struggling to stop attendance declines at the NASCAR race.
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Loss of race long-term pain, but short-term gain for track

July 18, 2011
Anthony Schoettle
Officials for Lucas Oil Raceway in Clermont say ticket sales for July 30's NASCAR Nationwide race are up significantly since the July 6 announcement that the race will move to Indianapolis Motor Speedway next year.
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Just Marketing International expands in Daytona, Charlotte

February 19, 2011
 IBJ Staff
The local motorsports marketing firm employs about 90 in its Zionsville office.
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