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Naming rights/sponsorships
Local racing team on verge of calling it quits after 500
April 26, 2013
IBJ Staff and Associated PressCarmel-based Panther/Dreyer & Reinbold Racing, a company that was in expansion mode as little as two years ago, plans
to close shop after the Indy 500 if it can't find a new sponsor.
MoreNew pro soccer team to be called Indy Eleven
April 25, 2013
Anthony SchoettleIndianapolis’ pro soccer team doesn’t make its on-field debut until April 2014, but organizers on Thursday unveiled the club’s
name: Indy Eleven.
MoreSpeedrome gains momentum with sponsorship deals
March 20, 2013
Anthony SchoettleAt a time when sports sponsorships in general and motorsports sponsorships in particular aren't easy to score, the 72-year-old
Speedrome has announced five such pacts in the last month.
MoreRunning events proliferate; sponsor dollars pour in
March 18, 2013
Anthony SchoettleThe 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting
demographics and rising interest have combined to generate strong sponsorship revenue.
MoreBush Stadium seats to live on at bus stops
November 21, 2012
IBJ StaffAn Indianapolis not-for-profit that recycled the fabric roof of the former RCA Dome into totes, wallets and other items has
found a new use for the seats once used at Bush Stadium.
MoreBroncos' Manning to own 21 Papa John's pizza franchises
October 27, 2012
Bloomberg NewsPeyton Manning will be introduced as the company's newest franchisee in the Denver area during a television spot with Papa
John's Chief Executive John Schnatter on Sunday during the telecast of NBC's "Football Night in America."
MoreIndiana Fever, Finish Line reach jersey sponsorship
October 19, 2012
IBJ StaffIndiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship
deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
MoreKellogg's rolls out IndyCar-branded cereal nationwide
August 18, 2012
Anthony SchoettleDirect-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
MoreMainGate inks 3-year merchandise deal with Lucas Oil
August 14, 2012
MainGate has developed the LucasOilGear.com website to sell apparel and novelties, including T-shirts and outerwear featuring
the Lucas Oil Stadium, Lucas Oil and Lucas Oil Racing Series brands.
MoreIndyCar seeks presenting sponsor, bigger schedule
July 3, 2012
Anthony SchoettleIndyCar Series officials have approached two of its existing sponsors, Verizon Wireless and Firestone, about becoming the
open-wheel race series’ presenting sponsor, a deal motorsports business experts said could be worth $3 million annually.
MoreNew ads reflect IMS' more-aggressive sponsorship mindset
May 19, 2012
Anthony SchoettleThe Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time
ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
MoreDeal puts Farm Bureau's name on downtown concert venue
March 27, 2012
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship
agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
MoreMotorsports marketing firm launches strategy division
March 17, 2012
The move by Zionsville-based Just Marketing International reflects growing client demand for measuring return on investment
from motorsports sponsorships.
MoreIndyCar Series unveils four commercial deals
February 14, 2012
Anthony SchoettleAgreements with Firestone, Discover, Lids and Fuzzy’s Ultra Premium Vodka are indicators the open-wheel race series
is gaining speed, sports marketers said.
MoreLucas Oil gets brand boost from Super Bowl venue
February 5, 2012
Anthony SchoettleAny company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And
none will realize a bigger victory than California-based Lucas Oil Co.
MoreUSA Track & Field athletes want more freedom to lure sponsors
December 31, 2011
Kathleen McLaughlinUSA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the
sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their
own sponsors, if it weren’t for the governing body’s rules.
MoreFieldhouse gets Bankers Life name
December 22, 2011
Francesca JaroszIt will be difficult to rebrand the arena where the Indiana Pacers play, but team officials praised sponsor CNO Financial
for sticking with the $20 million naming-rights deal despite tough times.
MoreTeam owner sues IndyCar series over suspension
October 29, 2011
IBJ StaffMark Olson says he didn't have enough sponsorship income to field a car in two Firestone IndyLights events, but league thought
he was orchestrating a boycott.
MoreUSA Football, Rawlings sign two-year merchandise deal
September 17, 2011
IBJ StaffThe St. Louis-based sporting goods manufacturer will be a supplier for America’s national teams and USA Football’s
youth football initiatives.
MoreIMS officials to revamp Brickyard 400
July 30, 2011
Anthony SchoettleIndianapolis Motor Speedway CEO Jeff Belskus has an ambitious plan to “rebrand and reposition” the 18-year-old
Brickyard 400 in a bid to fuel big attendance increases beginning next year.
MoreCrown Royal signs on as Brickyard 400 title sponsor
July 28, 2011
Anthony SchoettleSources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway
officials struggling to stop attendance declines at the NASCAR race.
MoreSkillman gives $1M to Center Grove schools
July 20, 2011
Scott OlsonIn exchange for donating $1 million to Center Grove schools so athletes don't have to pay a new participation fee, local auto
dealer Ray Skillman gets to post advertising signs on several athletic facilities, scoreboards and concession stands.
MoreLEADING QUESTIONS: Indians boss still having a ball
April 20, 2011
Mason King
What's the secret to baseball profitability? Why is the offseason so important? Franchise President Max Schumacher
fields questions.
Global logistics firm to sponsor Andretti Autosport
February 26, 2011
IBJ StaffFlorida-based DHL Express signed a multi-year deal with the IndyCar team owned by Michael Andretti.
MoreAllison to sponsor Sarah Fisher Racing
February 26, 2011
IBJ StaffThe Speedway-based transmission company will be an associate sponsor of the team's entry in the 100th-anniversary Indy 500.
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these guys only skill was to steal from other's hard earned savings.
I voted for him last time and it WAS the LAST time. He needed to to quit running around the world on useless trips, and giving our $$ away to sports teams. I'll vote for anyone but Ballard next time. BTW...we gave $40M to the Pacers and cannot even watch the games on TV.
For the people concerned about traffic, you should know that mixed-use projects (like the one being proposed), actually allows for and encourages more people to walk and bike, thereby mitigating additional automobile traffic. If we continue to design and build suburban-type projects in the City (i.e. automobile-oriented projects), we are not offering anything different from what the suburbs offer, which means we will continue to lose jobs/people to the suburbs. The reason Broad Ripple is somewhat successful today is that people want to live in a place that offers the convenience of being able to walk/bike to restaurants, retail, nightlife, the Monon, etc. Why would you not want to support a project that is complimentary to what already makes the area desirable? The real argument with this project should be its lack-luster design and layout, not the density.
It is unfortunate that there is a perception that celebrities validate an event. The Indy 500 stands on its own, especially for those coming in from out of town. It was always so disturbing to read the gushing descriptions of Ashley Judd threaded throughout the local coverage. Very happy that era is at an end.
Good ole' Obamacare. Thanks liberals and those who didn't bother to vote.