Naming rights/sponsorships

Marketing firm hired to find Fairgrounds Coliseum sponsor

July 30, 2014
Scott Olson
Denver-based Impression Sports & Entertainment announced Tuesday that it’s been retained to secure a naming-rights sponsor for the recently renovated coliseum.
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Lilly reaches multiyear agreement to sponsor IMS race

July 15, 2014
 IBJ Staff
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
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USA Track & Field clears big hurdle with NBC dealRestricted Content

May 10, 2014
Anthony Schoettle
USA Track & Field is on the cusp of signing a multiyear deal with NBC, fulfilling its longtime wish of pulling all its programming onto one network while strengthening its finances.
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Fairgrounds officials pushing for coliseum sponsorship

April 24, 2014
Jeff Newman
The Fairgrounds Coliseum, which reopens Thursday after a $63 million renovation, is likely to receive a new name soon, an Indiana State Fair Commission spokesman said.
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Panther sues IndyCar, Rahal Letterman over sponsor deal

March 3, 2014
Associated Press
Indianapolis-based Panther Racing Inc.'s lawsuit against Rahal Letterman Lanigan Racing, IndyCar and others says it lost a $17.2 million sponsorship because of bid-rigging and other improprieties.
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Verizon Wireless to sponsor eight of Montoya's races

February 10, 2014
Associated Press
Roger Penske wasn't worried about finding a sponsor for Juan Pablo Montoya when he signed him, believing there would be interest in the Colombian's return to open-wheel racing.
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Notre Dame mulling new apparel deal

January 13, 2014
Anthony Schoettle
As its current deal with Adidas expires, the university is poised to sign an apparel deal with Under Armour valued at $8 million to $10 million annually.
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City's pro soccer team signs sponsorship deal with Honda

October 1, 2013
Anthony Schoettle
The three-year deal will net the new North American Soccer League team Indy Eleven about $1 million over the term of the agreement and will offer the franchise a critical marketing partner.
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Izod dropping IndyCar Series sponsorship

September 27, 2013
 IBJ Staff
The apparel brand Izod is dropping its partnership with the IndyCar Series after the conclusion of the 2013 season, leaving the open-wheel racing series without a title sponsor.
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Earnhardt still in the market for primary sponsor

July 26, 2013
Associated Press
Dale Earnhardt Jr. is not only looking for his first win of the season, he's still hunting for a big-bucks sponsor for 12 Sprint Cup races this season.
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Local racing team on verge of calling it quits after 500

April 26, 2013
 IBJ Staff and Associated Press
Carmel-based Panther/Dreyer & Reinbold Racing, a company that was in expansion mode as little as two years ago, plans to close shop after the Indy 500 if it can't find a new sponsor.
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New pro soccer team to be called Indy Eleven

April 25, 2013
Anthony Schoettle
Indianapolis’ pro soccer team doesn’t make its on-field debut until April 2014, but organizers on Thursday unveiled the club’s name: Indy Eleven.
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Speedrome gains momentum with sponsorship deals

March 20, 2013
Anthony Schoettle
At a time when sports sponsorships in general and motorsports sponsorships in particular aren't easy to score, the 72-year-old Speedrome has announced five such pacts in the last month.
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Running events proliferate; sponsor dollars pour inRestricted Content

March 18, 2013
Anthony Schoettle
The 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting demographics and rising interest have combined to generate strong sponsorship revenue.
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Bush Stadium seats to live on at bus stops

November 21, 2012
 IBJ Staff
An Indianapolis not-for-profit that recycled the fabric roof of the former RCA Dome into totes, wallets and other items has found a new use for the seats once used at Bush Stadium.
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Broncos' Manning to own 21 Papa John's pizza franchises

October 27, 2012
Bloomberg News
Peyton Manning will be introduced as the company's newest franchisee in the Denver area during a television spot with Papa John's Chief Executive John Schnatter on Sunday during the telecast of NBC's "Football Night in America."
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Indiana Fever, Finish Line reach jersey sponsorship

October 19, 2012
 IBJ Staff
Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
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Kellogg's rolls out IndyCar-branded cereal nationwideRestricted Content

August 18, 2012
Anthony Schoettle
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
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MainGate inks 3-year merchandise deal with Lucas Oil

August 14, 2012
MainGate has developed the LucasOilGear.com website to sell apparel and novelties, including T-shirts and outerwear featuring the Lucas Oil Stadium, Lucas Oil and Lucas Oil Racing Series brands.
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IndyCar seeks presenting sponsor, bigger schedule

July 3, 2012
Anthony Schoettle
IndyCar Series officials have approached two of its existing sponsors, Verizon Wireless and Firestone, about becoming the open-wheel race series’ presenting sponsor, a deal motorsports business experts said could be worth $3 million annually.
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New ads reflect IMS' more-aggressive sponsorship mindsetRestricted Content

May 19, 2012
Anthony Schoettle
The Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
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Deal puts Farm Bureau's name on downtown concert venue

March 27, 2012
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
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Motorsports marketing firm launches strategy divisionRestricted Content

March 17, 2012
The move by Zionsville-based Just Marketing International reflects growing client demand for measuring return on investment from motorsports sponsorships.
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IndyCar Series unveils four commercial deals

February 14, 2012
Anthony Schoettle
Agreements with Firestone, Discover, Lids and Fuzzy’s Ultra Premium Vodka are indicators the open-wheel race series is gaining speed, sports marketers said.
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Lucas Oil gets brand boost from Super Bowl venue

February 5, 2012
Anthony Schoettle
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
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  1. A Tilted Kilt at a water park themed hotel? Who planned that one? I guess the Dad's need something to do while the kids are on the water slides.

  2. Don't come down on the fair for offering drinks. This is a craft and certainly one that belongs in agriculture due to ingredients. And for those worrying about how much you can drink. I'm sure it's more to do with liability than anything else. They don't want people suing for being over served. If you want a buzz, do a little pre-drinking before you go.

  3. I don't drink but go into this "controlled area" so my friend can drink. They have their 3 drink limit and then I give my friend my 3 drink limit. How is the fair going to control this very likely situation????

  4. I feel the conditions of the alcohol sales are a bit heavy handed, but you need to realize this is the first year in quite some time that beer & wine will be sold at the fair. They're starting off slowly to get a gauge on how it will perform this year - I would assume if everything goes fine that they relax some of the limits in the next year or couple of years. That said, I think requiring the consumption of alcohol to only occur in the beer tent is a bit much. That is going to be an awkward situation for those with minors - "Honey, I'm getting a beer... Ok, sure go ahead... Alright see you in just a min- half an hour."

  5. This might be an effort on the part of the State Fair Board to manage the risk until they get a better feel for it. However, the blanket notion that alcohol should not be served at "family oriented" events is perhaps an oversimplification. and not too realistic. For 15 years, I was a volunteer at the Indianapolis Air Show, which was as family oriented an event as it gets. We sold beer donated by Monarch Beverage Company and served by licensed and trained employees of United Package Liquors who were unpaid volunteers. And where did that money go? To central Indiana children's charities, including Riley Hospital for Children! It's all about managing the risk.

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