Naming rights/sponsorships
Lucas Oil gets brand boost from Super Bowl venue
February 5, 2012
Anthony SchoettleAny company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And
none will realize a bigger victory than California-based Lucas Oil Co.
MoreUSA Track & Field athletes want more freedom to lure sponsors
December 31, 2011
Kathleen McLaughlinUSA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the
sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their
own sponsors, if it weren’t for the governing body’s rules.
MoreFieldhouse gets Bankers Life name
December 22, 2011
Francesca JaroszIt will be difficult to rebrand the arena where the Indiana Pacers play, but team officials praised sponsor CNO Financial
for sticking with the $20 million naming-rights deal despite tough times.
MoreTeam owner sues IndyCar series over suspension
October 29, 2011
IBJ StaffMark Olson says he didn't have enough sponsorship income to field a car in two Firestone IndyLights events, but league thought
he was orchestrating a boycott.
MoreUSA Football, Rawlings sign two-year merchandise deal
September 17, 2011
IBJ StaffThe St. Louis-based sporting goods manufacturer will be a supplier for America’s national teams and USA Football’s
youth football initiatives.
MoreIMS officials to revamp Brickyard 400
July 30, 2011
Anthony SchoettleIndianapolis Motor Speedway CEO Jeff Belskus has an ambitious plan to “rebrand and reposition” the 18-year-old
Brickyard 400 in a bid to fuel big attendance increases beginning next year.
MoreCrown Royal signs on as Brickyard 400 title sponsor
July 28, 2011
Anthony SchoettleSources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway
officials struggling to stop attendance declines at the NASCAR race.
MoreSkillman gives $1M to Center Grove schools
July 20, 2011
Scott OlsonIn exchange for donating $1 million to Center Grove schools so athletes don't have to pay a new participation fee, local auto
dealer Ray Skillman gets to post advertising signs on several athletic facilities, scoreboards and concession stands.
MoreLEADING QUESTIONS: Indians boss still having a ball
April 20, 2011
Mason King
What's the secret to baseball profitability? Why is the offseason so important? Franchise President Max Schumacher
fields questions.
Global logistics firm to sponsor Andretti Autosport
February 26, 2011
IBJ StaffFlorida-based DHL Express signed a multi-year deal with the IndyCar team owned by Michael Andretti.
MoreAllison to sponsor Sarah Fisher Racing
February 26, 2011
IBJ StaffThe Speedway-based transmission company will be an associate sponsor of the team's entry in the 100th-anniversary Indy 500.
MoreFlorida marketing firm suing IRL over Izod contract
January 31, 2011
Scott OlsonFlorida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions
of dollars in fees relating to its role in landing Izod as a title sponsor.
MoreIndyCar, other circuits show signs of motorsports recovery
January 22, 2011
Anthony SchoettleOpen-wheel series leads resurgence in sponsorship dollars flowing to racing circuits, venues and teams.
MoreIndyCar deal creates series-branded insurance plan
January 5, 2011
Anthony SchoettleOpen-wheel race series signs three-year sponsorship pact with Dallas-based Global Corporate Alliance.
MoreIndianapolis Indians profitable for 35th straight year
January 1, 2011
Anthony SchoettleThe minor-league professional baseball team continues to pull in fans and sponsors as Hoosiers seek affordable family entertainment.
MoreIzod claims 350-percent return from IndyCar Series
December 4, 2010
Anthony SchoettleIzod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among
25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
MorePowerade becomes official sports drink of NCAA
November 9, 2010
Anthony SchoettleNCAA officials on Monday announced a multi-year sponsorship deal with Coca-Cola, making Powerade the official sports drink
of the association's 88 championships.
MoreReebok's loss of NFL contract could hurt local plant
October 12, 2010
IBJ Staff and Bloomberg NewsCompetitor Nike Inc. will become the official apparel maker for the National Football League in 2012. The loss of the contract
could mean layoffs at the Reebok plant on Indianapolis' east side that makes NFL apparel and employs about 1,000.
MoreIndy Racing League near big sponsorship deal
September 30, 2010
Anthony SchoettleFresh off signing deal with Brazilian coffee maker, Indy Racing League executive promises much bigger sponsorship announcement
within two weeks.
MoreIndy Racing League signs deal with Verizon
September 11, 2010
IBJ StaffFinancial terms of the deal were not released, but industry sources said the multiyear deal is valued at $1 million annually
for the open-wheel race series.
MoreIndiana Pacers, Fever sign deal with Steak n Shake
August 28, 2010
IBJ StaffAs a sponsor of the Pacers and Fever, Steak n Shake receives courtside signage, a game night giveaway and on-court promotions
MoreJudge rules Murat Centre can keep new name
August 20, 2010
IBJ StaffA naming-rights lawsuit brought by The Murat Temple Association against California-based event promoter Live Nation and Evansville-based
Old National Bank has been dismissed.
MoreIndy Racing League signs Avis as new sponsor
July 3, 2010
IBJ StaffAvis will take an active role in promoting the series through e-mail campaigns, displays at select airports, and other large-scale
promotions, company officials said.
MoreOld National Bank puts name on Murat Centre
March 15, 2010
Kathleen McLaughlinThe voice-mail system at the Murat already greets callers with this message: You have reached the Old National Center, a Live
Nation venue.
MoreLocal motorsports marketing firm eyeing Asia
March 3, 2010
Just Marketing International in Zionsville plans to establish a presence in either Singapore or Hong Kong this year, to bolster
its global presence.
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Members must realize if you stop paying your dues you will lose. Why else would your employer honor the rtw bill. Before you take this step think about what you may be giving up in the long run. Very little of your dues money goes to any dem candidate. YOu will never know how much your republican employer gives his party with money he could be paying the employee. Who will step up and demand better wages or benefits if you have no representation. Union is the way for a better life. Our carpenter union offers a 4 year apprenticeship and 2 year degree from Ivy Tech all paid for with union dues . This is a great opportunity for kids who cant afford schooling after high school. The same opportunity is there for any person,any age, either sex to provide a better living for their family. Pension, anuity, health insurance all for your dues. How is this a bad choice.
The FDIC is funded by assessments paid by banks, not taxpayers. That is not to say that bank customers don't ultimately pay the cost because, in the end, banks don't survive if they don't make profits.
SCB Bank's failure is expected to cost the government $33.9 million,dont you mean middle class another bailout our government has no money
Diogenes, the company did not call "pro-life" statements inflammatory. The IBJ article used the words "pro life."
All, the company did, is what it should do which is apologize profusely for offending people with a program that offered statements that support an infamous apartheid proponent, Dr. Verwoerd, suggest that sometimes rape is justified, and quote Biblical text to people, not looking for it.
If this is what you think is "insanity" then more companies need to behave insanely.
I totally disagree with $45mil being given to the state Attorney General's office. That money is a waste. All of the money should go to help the homeowners & the people who were foreclosed on. Why such a big percentage to state govt? They'll get to start another agency staffed with people who have new-found power & don't care about the people they serve. As soon as the program was announced, I knew the states would end up with a huge chunk of the money for themselves that would just be squandered. Or maybe Mitch Daniels will just happen to "find" another big chunk of money that was "posted in the wrong section of the state's books."