Naming rights/sponsorships

Local racing team on verge of calling it quits after 500

April 26, 2013
 IBJ Staff and Associated Press
Carmel-based Panther/Dreyer & Reinbold Racing, a company that was in expansion mode as little as two years ago, plans to close shop after the Indy 500 if it can't find a new sponsor.
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New pro soccer team to be called Indy Eleven

April 25, 2013
Anthony Schoettle
Indianapolis’ pro soccer team doesn’t make its on-field debut until April 2014, but organizers on Thursday unveiled the club’s name: Indy Eleven.
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Speedrome gains momentum with sponsorship deals

March 20, 2013
Anthony Schoettle
At a time when sports sponsorships in general and motorsports sponsorships in particular aren't easy to score, the 72-year-old Speedrome has announced five such pacts in the last month.
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Running events proliferate; sponsor dollars pour inRestricted Content

March 18, 2013
Anthony Schoettle
The 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting demographics and rising interest have combined to generate strong sponsorship revenue.
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Bush Stadium seats to live on at bus stops

November 21, 2012
 IBJ Staff
An Indianapolis not-for-profit that recycled the fabric roof of the former RCA Dome into totes, wallets and other items has found a new use for the seats once used at Bush Stadium.
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Broncos' Manning to own 21 Papa John's pizza franchises

October 27, 2012
Bloomberg News
Peyton Manning will be introduced as the company's newest franchisee in the Denver area during a television spot with Papa John's Chief Executive John Schnatter on Sunday during the telecast of NBC's "Football Night in America."
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Indiana Fever, Finish Line reach jersey sponsorship

October 19, 2012
 IBJ Staff
Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
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Kellogg's rolls out IndyCar-branded cereal nationwideRestricted Content

August 18, 2012
Anthony Schoettle
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
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MainGate inks 3-year merchandise deal with Lucas Oil

August 14, 2012
MainGate has developed the LucasOilGear.com website to sell apparel and novelties, including T-shirts and outerwear featuring the Lucas Oil Stadium, Lucas Oil and Lucas Oil Racing Series brands.
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IndyCar seeks presenting sponsor, bigger schedule

July 3, 2012
Anthony Schoettle
IndyCar Series officials have approached two of its existing sponsors, Verizon Wireless and Firestone, about becoming the open-wheel race series’ presenting sponsor, a deal motorsports business experts said could be worth $3 million annually.
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New ads reflect IMS' more-aggressive sponsorship mindsetRestricted Content

May 19, 2012
Anthony Schoettle
The Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
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Deal puts Farm Bureau's name on downtown concert venue

March 27, 2012
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
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Motorsports marketing firm launches strategy divisionRestricted Content

March 17, 2012
The move by Zionsville-based Just Marketing International reflects growing client demand for measuring return on investment from motorsports sponsorships.
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IndyCar Series unveils four commercial deals

February 14, 2012
Anthony Schoettle
Agreements with Firestone, Discover, Lids and Fuzzy’s Ultra Premium Vodka are indicators the open-wheel race series is gaining speed, sports marketers said.
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Lucas Oil gets brand boost from Super Bowl venue

February 5, 2012
Anthony Schoettle
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
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USA Track & Field athletes want more freedom to lure sponsorsRestricted Content

December 31, 2011
Kathleen McLaughlin
USA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their own sponsors, if it weren’t for the governing body’s rules.
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Fieldhouse gets Bankers Life name

December 22, 2011
Francesca Jarosz
It will be difficult to rebrand the arena where the Indiana Pacers play, but team officials praised sponsor CNO Financial for sticking with the $20 million naming-rights deal despite tough times.
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Team owner sues IndyCar series over suspensionRestricted Content

October 29, 2011
 IBJ Staff
Mark Olson says he didn't have enough sponsorship income to field a car in two Firestone IndyLights events, but league thought he was orchestrating a boycott.
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USA Football, Rawlings sign two-year merchandise dealRestricted Content

September 17, 2011
 IBJ Staff
The St. Louis-based sporting goods manufacturer will be a supplier for America’s national teams and USA Football’s youth football initiatives.
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IMS officials to revamp Brickyard 400Restricted Content

July 30, 2011
Anthony Schoettle
Indianapolis Motor Speedway CEO Jeff Belskus has an ambitious plan to “rebrand and reposition” the 18-year-old Brickyard 400 in a bid to fuel big attendance increases beginning next year.
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Crown Royal signs on as Brickyard 400 title sponsor

July 28, 2011
Anthony Schoettle
Sources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway officials struggling to stop attendance declines at the NASCAR race.
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Skillman gives $1M to Center Grove schools

July 20, 2011
Scott Olson
In exchange for donating $1 million to Center Grove schools so athletes don't have to pay a new participation fee, local auto dealer Ray Skillman gets to post advertising signs on several athletic facilities, scoreboards and concession stands.
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LEADING QUESTIONS: Indians boss still having a ball

April 20, 2011
Mason King
LQ Schumacher watch videoWhat's the secret to baseball profitability? Why is the offseason so important? Franchise President Max Schumacher fields questions.
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Global logistics firm to sponsor Andretti Autosport

February 26, 2011
 IBJ Staff
Florida-based DHL Express signed a multi-year deal with the IndyCar team owned by Michael Andretti.
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Allison to sponsor Sarah Fisher Racing

February 26, 2011
 IBJ Staff
The Speedway-based transmission company will be an associate sponsor of the team's entry in the 100th-anniversary Indy 500.
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  1. First, the Athenaeum is going to have to get past the hurdle with the Lockerbie residents and the agreement that the parcel would be residential. Second, and in my opinion, this prime piece of property should include parking, PLUS, a black box theater(s), some market rate and affordable artist housing and a plan to renovate and reconfigure the second story theater. I would negotiate to add the DeHaan property surface parking lot into the development mix, place a one story surface parking garage on the DeHaan lot on the street level (for the Dehaan tenants use during the daytime) and add a second story to the garage that would become an addition to the current second story theater and then change the direction of the theater by moving the stage across the alley and on top of the DeHaan lot parking. You can add all the stage elements that are currently missing from the Athenaeum stage to make it more attractive for use by Ballet, Opera and traveling productions. Plus, the theater changes would probably help solve some of the soundproofing issues. Alas,it does not seem to be a part of the strategic plan to conduct a study to determine best use of the property. Seems like the current plan is a quick and easy move that ignores the property best use/potential and any strategic property planning for the effect on future generations.

  2. I recall that MSA's pilings are still in the ground and hard to remove. It’s not likely any proposal will include significant underground construction/parking because of this. Start adding 2 floors of retail, 8 floors of parking and 5-10 floors of possible hotel, and/or 10-20 floors of residential, and you are at 30 floors already with possible expansion of all the uses. But then again I could be wrong.

  3. Accoriding to their website there is no deadline to the Do Not Call list. What is this article referring to??

  4. On what planet are they entitled to this largesse from the stockholders? These people make multi-million dollar salaries: Pay for your own personal travel.

  5. It matters because they're already paid enormously fat salaries: Pay for your own personal travel. Being "taxed on it" isn't a valid excuse--so what? They're still being gifted a raft of luxury perks from somebody else's money on top of an enormous, lavish salary.

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