Naming rights/sponsorships

Fieldhouse gets Bankers Life name

December 22, 2011
Francesca Jarosz
It will be difficult to rebrand the arena where the Indiana Pacers play, but team officials praised sponsor CNO Financial for sticking with the $20 million naming-rights deal despite tough times.
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Team owner sues IndyCar series over suspensionRestricted Content

October 29, 2011
 IBJ Staff
Mark Olson says he didn't have enough sponsorship income to field a car in two Firestone IndyLights events, but league thought he was orchestrating a boycott.
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USA Football, Rawlings sign two-year merchandise dealRestricted Content

September 17, 2011
 IBJ Staff
The St. Louis-based sporting goods manufacturer will be a supplier for America’s national teams and USA Football’s youth football initiatives.
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IMS officials to revamp Brickyard 400Restricted Content

July 30, 2011
Anthony Schoettle
Indianapolis Motor Speedway CEO Jeff Belskus has an ambitious plan to “rebrand and reposition” the 18-year-old Brickyard 400 in a bid to fuel big attendance increases beginning next year.
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Crown Royal signs on as Brickyard 400 title sponsor

July 28, 2011
Anthony Schoettle
Sources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway officials struggling to stop attendance declines at the NASCAR race.
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Skillman gives $1M to Center Grove schools

July 20, 2011
Scott Olson
In exchange for donating $1 million to Center Grove schools so athletes don't have to pay a new participation fee, local auto dealer Ray Skillman gets to post advertising signs on several athletic facilities, scoreboards and concession stands.
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LEADING QUESTIONS: Indians boss still having a ball

April 20, 2011
Mason King
LQ Schumacher watch videoWhat's the secret to baseball profitability? Why is the offseason so important? Franchise President Max Schumacher fields questions.
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Global logistics firm to sponsor Andretti Autosport

February 26, 2011
 IBJ Staff
Florida-based DHL Express signed a multi-year deal with the IndyCar team owned by Michael Andretti.
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Allison to sponsor Sarah Fisher Racing

February 26, 2011
 IBJ Staff
The Speedway-based transmission company will be an associate sponsor of the team's entry in the 100th-anniversary Indy 500.
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Florida marketing firm suing IRL over Izod contract

January 31, 2011
Scott Olson
Florida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions of dollars in fees relating to its role in landing Izod as a title sponsor.
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IndyCar, other circuits show signs of motorsports recovery

January 22, 2011
Anthony Schoettle
Open-wheel series leads resurgence in sponsorship dollars flowing to racing circuits, venues and teams.
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IndyCar deal creates series-branded insurance plan

January 5, 2011
Anthony Schoettle
Open-wheel race series signs three-year sponsorship pact with Dallas-based Global Corporate Alliance.
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Indianapolis Indians profitable for 35th straight year

January 1, 2011
Anthony Schoettle
The minor-league professional baseball team continues to pull in fans and sponsors as Hoosiers seek affordable family entertainment.
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Izod claims 350-percent return from IndyCar Series

December 4, 2010
Anthony Schoettle
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
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Powerade becomes official sports drink of NCAA

November 9, 2010
Anthony Schoettle
NCAA officials on Monday announced a multi-year sponsorship deal with Coca-Cola, making Powerade the official sports drink of the association's 88 championships.
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Reebok's loss of NFL contract could hurt local plant

October 12, 2010
 IBJ Staff and Bloomberg News
Competitor Nike Inc. will become the official apparel maker for the National Football League in 2012. The loss of the contract could mean layoffs at the Reebok plant on Indianapolis' east side that makes NFL apparel and employs about 1,000.
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Indy Racing League near big sponsorship deal

September 30, 2010
Anthony Schoettle
Fresh off signing deal with Brazilian coffee maker, Indy Racing League executive promises much bigger sponsorship announcement within two weeks.
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Indy Racing League signs deal with Verizon

September 11, 2010
 IBJ Staff
Financial terms of the deal were not released, but industry sources said the multiyear deal is valued at $1 million annually for the open-wheel race series.
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Indiana Pacers, Fever sign deal with Steak n Shake

August 28, 2010
 IBJ Staff
As a sponsor of the Pacers and Fever, Steak n Shake receives courtside signage, a game night giveaway and on-court promotions
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Judge rules Murat Centre can keep new name

August 20, 2010
 IBJ Staff
A naming-rights lawsuit brought by The Murat Temple Association against California-based event promoter Live Nation and Evansville-based Old National Bank has been dismissed.
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Indy Racing League signs Avis as new sponsor

July 3, 2010
 IBJ Staff
Avis will take an active role in promoting the series through e-mail campaigns, displays at select airports, and other large-scale promotions, company officials said.
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Old National Bank puts name on Murat Centre

March 15, 2010
Kathleen McLaughlin
The voice-mail system at the Murat already greets callers with this message: You have reached the Old National Center, a Live Nation venue.
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Local motorsports marketing firm eyeing Asia

March 3, 2010
Just Marketing International in Zionsville plans to establish a presence in either Singapore or Hong Kong this year, to bolster its global presence.
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City's plan to raise money with sponsorships takes wing with KFCRestricted Content

January 9, 2010
Anthony Schoettle
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
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USA Track & Field CEO doubles budget, pushes reformsRestricted Content

December 19, 2009
Anthony Schoettle
Doug Logan is shaking up the sport and hopes to add more events, which could pay off for Indianapolis.
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