Naming rights/sponsorships

USA Track & Field CEO doubles budget, pushes reformsRestricted Content

December 19, 2009
Anthony Schoettle
Doug Logan is shaking up the sport and hopes to add more events, which could pay off for Indianapolis.
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Sources: City will lose professional tennis tournament

November 28, 2009
Anthony Schoettle
The Indianapolis Tennis Championships—formerly known as RCA Championships—appear to be dead, with the ATP Tour dates being shipped off to Atlanta for 2010 and beyond.
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Sarah Fisher extends sponsorship deal with AAA

November 14, 2009
 IBJ Staff
Izod IndyCar Series driver Sarah Fisher recently renewed her contract with AAA Hoosier Insurance. AAA will continue to be a personal sponsor of Fisher and will remain an associate sponsor on Fisher’s No. 67 car for the 2010 and 2011 Indianapolis 500s.
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Circle City Classic must boost attendance, sponsorship revenue to surviveRestricted Content

October 24, 2009
Anthony Schoettle
Dramatic decreases in sponsorship and ticket revenue this year and the recent resignation of the Circle City Classic’s new executive director have some questioning if the event can survive. Now Classic leaders are considering a bevy of bold changes.
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Indiana Members Credit Union signs Pacers sponsorship pact

October 17, 2009
 IBJ Staff
The agreement includes player appearances, a Pacers debit card, courtside signage, radio spots, hospitality and use of the Conseco Fieldhouse practice court for community relations initiatives.
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Lucas Oil out to build on Jiffy Lube dealRestricted Content

October 10, 2009
Anthony Schoettle
One year after emblazoning its name on the Indianapolis Colts’ mammoth new home, Lucas Oil Products Inc. has leveraged that sponsorship into a pact with Jiffy Lube that company founder Forrest Lucas thinks will score huge profits for his company.
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U.S. Army extends sponsorship with Horizon League

September 12, 2009
 IBJ Staff
The league that includes Butler University recently extended its sponsorship deal with the U.S. Army through the 2009-2010 academic year.
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Colts sign trio of stadium sponsors

August 10, 2009
 IBJ Staff
The Indianapolis Colts recently signed a three-year sponsorship deal with Carmel-based James Allen Insurance Brokers to become one of the primary sponsors at Lucas Oil Stadium.
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Indianapolis Motor Speedway CEO takes over at difficult timeRestricted Content

August 10, 2009
Anthony Schoettle
New Indianapolis Motor Speedway CEO Jeff Belskus has long been a behind-the-scenes figure at IMS. As the new leader of the Brickyard and the Indy Racing League, he faces several challenging issues, including gaining the confidence of the racing community.
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Finish Line extends 500 Festival relationship

July 29, 2009
Indianapolis-based Finish Line Inc. has signed a multi-year agreement to extend its title sponsorship of the 500 Festival's 5K race held each May, officials announced today.
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Allstate ends Brickyard 400 sponsorship

July 27, 2009
Anthony Schoettle
Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis, company officials said today. The announcement comes after this year’s race at Indianapolis Motor Speedway suffered a 20-percent attendance drop from last year’s event.
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Supermarket shuffle at Conseco FieldhouseRestricted Content

July 20, 2009
Anthony Schoettle
Marketers and grocery store insiders say The Kroger Co.'s recently announced deal to partner with the Indiana Pacers and Indiana Fever isn't just another sponsorship agreement.
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Tony George's successor might trade tradition for revenueRestricted Content

July 6, 2009
Anthony Schoettle
A management shake-up at the Indianapolis Motor Speedway has some in the motorsports industry thinking major changes could be on the horizon at the fabled race venue—maybe as soon as next year.
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Naming-rights deal puts Lucas Oil in competitive position

October 20, 2008
Anthony Schoettle
Emboldened by the deal he signed to put his company's name on the Indianapolis Colts' new home, Forrest Lucas has launched an arsenal of creative-some would say unorthodox-initiatives to fortify his growing company. Many of them are designed to help Lucas Oil Products Inc. go head to head with the oil industry's biggest players.
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MotoGP race will give Speedway whole new lookRestricted Content

September 8, 2008
Anthony Schoettle

Fans walking into the Indianapolis Motor Speedway for the First MotoGP race there Sept. 14 likely won't recognize the place. Sponsor ads will hang on the inside walls of the track. There will be a host of companies in the hospitality area--including Yamaha, Kawasaki, Ducati and Repsol--that have never set foot inside the Speedway's grounds.  The motorcycle-specific nature of the Red Bull Indianapolis GP will permeate every facet of the event and affects all elements of the host city's planning.


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Lucas says please don't call stadium 'The Luke'Restricted Content

August 18, 2008
Anthony Schoettle

Officials for Lucas Oil Products Inc. are imploring fans and media not to refer to the team's new stadium as The Luke, a nickname that has cropped up on sports talk radio shows and been repeated in print and on TV. The nickname seems to be gaining momentum, and that doesn't sit well with Lucas brass already playing defense against New Jersey-based Lukoil Co. California based-Lucas Oil signed a 20-year, $121.5 million naming-rights deal for the Colts' new stadium.


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State Fair brings in bounty of corporate sponsorshipsRestricted Content

August 4, 2008
Andrea Muirragui Davis

An economic dry spell may have corporate America praying for rain, but tough times have led to a bountiful year at the Indiana State Fair. Two weeks before the fair's Aug. 6 start date, corporate sponsorships were running 22 percent ahead of 2007, surpassing $1.5 million for the first time.

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Simon, Morris turn up effort to make Fever profitableRestricted Content

May 19, 2008
Anthony Schoettle
The Indiana Fever could spike this year. Ticket sales, sponsorship and the local buzz about the team are on the rise. But perhaps most important, the Fever have key advocates in the Pacers Sports & Entertainment front office that the team simply hasn't had before.
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IRL widens advertising baseRestricted Content

October 29, 2007
Anthony Schoettle
The Indy Racing League will roll out category sponsorship deals with soft drink, energy drink and motor oil brands in the next two months. IRL officials declined to divulge which companies the deals are with, but said each are multiyear, multimillion-dollar deals.
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  1. How can any company that has the cash and other assets be allowed to simply foreclose and not pay the debt? Simon, pay the debt and sell the property yourself. Don't just stiff the bank with the loan and require them to find a buyer.

  2. If you only knew....

  3. The proposal is structured in such a way that a private company (who has competitors in the marketplace) has struck a deal to get "financing" through utility ratepayers via IPL. Competitors to BlueIndy are at disadvantage now. The story isn't "how green can we be" but how creative "financing" through captive ratepayers benefits a company whose proposal should sink or float in the competitive marketplace without customer funding. If it was a great idea there would be financing available. IBJ needs to be doing a story on the utility ratemaking piece of this (which is pretty complicated) but instead it suggests that folks are whining about paying for being green.

  4. The facts contained in your post make your position so much more credible than those based on sheer emotion. Thanks for enlightening us.

  5. Please consider a couple of economic realities: First, retail is more consolidated now than it was when malls like this were built. There used to be many department stores. Now, in essence, there is one--Macy's. Right off, you've eliminated the need for multiple anchor stores in malls. And in-line retailers have consolidated or folded or have stopped building new stores because so much of their business is now online. The Limited, for example, Next, malls are closing all over the country, even some of the former gems are now derelict.Times change. And finally, as the income level of any particular area declines, so do the retail offerings. Sad, but true.

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