Return on Technology

ALTOM: Businesses should be suspicious of app trapRestricted Content

May 19, 2012
Tim Altom
Smart-phone app costs can vary by orders of magnitude, just as websites can. The challenge is getting them to pay for themselves.
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ALTOM: FAA should bring electronic-device policies up to speedRestricted Content

May 5, 2012
Tim Altom
The public no longer accepts hollow proclamations with the same naïve grace.
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ALTOM: Tablet computers, business don't always mixRestricted Content

April 21, 2012
Tim Altom
I think a tablet is great if your business involves accessing or sharing information. A tablet isn’t such a great deal if you have to produce content.
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ALTOM: What matters most, privacy or convenience?Restricted Content

April 7, 2012
Tim Altom
As our devices become more aware of our travels, our preferences, our contacts, our messages, our photographs and even our dexterity, the line between convenience and spying is crossed without us even being aware of it.
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ALTOM: Limbaugh controversy comes with social-media lessonRestricted Content

March 24, 2012
Tim Altom
The pressure brought on Rush Limbaugh’s advertisers was through technology that wasn’t commonly used back when the talk radio host was building his successful brand.
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ALTOM: Does business really need gamification?Restricted Content

March 10, 2012
Tim Altom
The purpose of gamification is to apply the principles of gaming to another environment, like education or business. And as “gamifiers” admit, this is really old hat in business.
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ALTOM: Technology projects require end-user inputRestricted Content

February 25, 2012
Tim Altom
As we used to say in a career I had long ago, you can hammer a nail with your shoe, but it’s not particularly efficient. Unfortunately, too many technology users are doing just that.
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ALTOM: Political parties use data mining to value youRestricted Content

February 11, 2012
Tim Altom
As databases grow fat on information about us, they become extremely valuable for everything from designing product shelving in supermarkets to predicting ticket sales for professional sports teams.
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ALTOM: Anti-piracy efforts ignore realities of technologyRestricted Content

January 28, 2012
Tim Altom
There are times I have to go looking for a column topic, and there are times a topic stalks into my office and does an “Occupy the Desk” until I write about it.
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ALTOM: Exploring the Wild West of bookmark syncing servicesRestricted Content

January 14, 2012
Tim Altom
There are five major browsers out there, all free, and all slightly different in how they operate. All store your Web bookmarks in different places that aren’t generally available to foreign browsers.
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ALTOM: Few appreciate the power of Microsoft OfficeRestricted Content

December 31, 2011
Tim Altom
I can think of few products that I’ve cursed more soundly over the years than Microsoft’s Office applications. But I’m also hard-pressed to think of more versatile and powerful tools. Talk about love-hate.
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ALTOM: You think you have problems? It could be worseRestricted Content

December 17, 2011
Tim Altom
Another year has gone by, which means it’s time for my annual gift to you: examples of bumbling, hacking and physical disaster to make you feel much better about whatever technology snafu might have you disgruntled during Yuletide.
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ALTOM: What's with the modern-art bar codes?Restricted Content

December 3, 2011
Tim Altom
The mysterious little squares are actually “QR” codes, for “quick response.”
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ALTOM: Laptops evolve to include ports of all sortsRestricted Content

November 19, 2011
Tim Altom
If you’ve purchased a laptop lately, you may have noticed it has a few new things in it, most visibly ports that now come in a rather bewildering variety of types and purposes.
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ALTOM: Remember, what's new isn't always what's bestRestricted Content

November 5, 2011
Tim Altom
I’m a technological curmudgeon and proud of it.
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ALTOM: Examining the pros and cons of GrouponRestricted Content

October 22, 2011
Tim Altom
Even Groupon’s proponents sing its praises only warily, and its critics can be scathing in their condemnations. Yet, Groupon continues to grow.
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ALTOM: Use savvy searching to track Web presenceRestricted Content

October 8, 2011
Tim Altom
While finding your name has a certain egotistical appeal, the real value of looking yourself up on social media sites is to find out what people are saying about you and your company.
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ALTOM: Business consumer loses when Google, Apple fightRestricted Content

September 24, 2011
Tim Altom
Even complementary companies can trip over each other in today’s high-tech market, and cause problems for the business users who depend on them.
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ALTOM: Is your company's website worth the money, effort?Restricted Content

September 10, 2011
Tim Altom
Too many websites for small and medium-size businesses that don’t sell online are a waste of time and money.
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ALTOM: Stashing your assets? Find out which safe is bestRestricted Content

August 27, 2011
Tim Altom
It turns out that safe sales have blossomed recently, because investors fleeing the thrashing stock market are now often sitting on gold, jewelry and even cash.
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ALTOM: Most phone hacking is a low-tech, fast-talking scamRestricted Content

August 13, 2011
Tim Altom
Given the events of the past couple of months with News of the World and Rupert Murdock, I just couldn’t pass up the opportunity to write about phone hacking.
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ALTOM: Ready to toss your old cell phone? Think againRestricted Content

July 30, 2011
Tim Altom
Today, the typical cell phone has the productive life of a cockroach: about 18 to 24 months. It’s not that the phones stop working.
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ALTOM: Podcasts still have a place in cyberspaceRestricted Content

July 16, 2011
Tim Altom
A few years ago, podcasts were all the rage on the Web. It seemed like every site had a podcast, and often more than one. Podcasts threatened to replace e-mailed newsletters.
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ALTOM: Smartphone makers rarely flip 'kill switch'Restricted Content

July 2, 2011
Tim Altom
When you bought your new smartphone, did the dealer tell you it had a remote “kill switch” that could summarily wipe out apps you’d downloaded to it? Probably not.
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ALTOM: Don't sweat the cancer risk of cell phonesRestricted Content

June 18, 2011
Tim Altom
The evidence strongly shows that, for the business user, cell phones are the least of our worries, unless we’re in the habit of answering them in dense traffic.
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  1. Great article Anthony. Glad IMS is finally being run like a business and not a personal check book to finance the "Vision".

    Things are looking up but 15 years of scorched earth won't be fixed overnight. Unfortunately the TV ratings are still poor and that won't change anytime soon with the brilliant 10 year contract signed under the former regime.

  2. Brett not sure why you wonder what he said in his quote. "''I would like to jump in a time machine, go back to 1995, and tell the owners and Tony George not to split,'' Franchitti said. ''As soon as my time machine is done, I know where I'm going.''"

    Pretty clear, he would love to go back and tell TG and the team owners not to split.

    I am not sure there is anyone who wanted the split, and I don't think there is anyone who would not like to go back and prevent the split. But, as has been discussed ad nauseum, without the split carts management by team owners would have run all of ow racing into bankruptcy. If cart had such a wonderful product, then losing IMS would not have forced it into bankruptcy. If NASCAR lost Daytona or Charlotte, it would not fail like cart did.

    Truth,

    So you predicted that cart would go into bankruptcy and cease to exist while Indycar would continue on? I missed that prediction.

  3. I want to live in a city that has a garage structure to be proud of for it's innovating design!

  4. Well written Anthony. I think the toughest thing for the Hulmans and true of any family company is that reality was getting more complex than could be handled by the family. Almost any family owned business must realize that or die. Tough decisions, but ones that had to be made.

    I don't like the wall signage, but in this era of sports marketing it is almost required. Many folks cringed at advertising at Assembly Hall and Hinkle fieldhouse, but times and finances change.

    Thanks also for reminding us the other blue chip sponsors IMS has picked up.

  5. Not to mention how it would improve the view from the offices of the AUL building. Do you remember when Circle Center had a contest for the best roof design after the mall was completed? Great opportunity here...

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