Search Engines

Yelp making grass-roots push to boost inroads in Indy

November 2, 2013
Dan Human
Internet reviewers aren’t always the kindest people when it comes to their opinions, which is a bit intimidating for a mom-and-pop shop. But not embracing Yelp can be outright foolish as the San Francisco-based customer-review website expands its reach in Indianapolis, business owners say.
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Slingshot is shifting aim away from SEO

May 11, 2013
Dan Human
After Google cracked down on some of the tools companies were using to improve their positions in search results, Indianapolis-based Slingshot SEO opted to launch a sister brand called Digital Relevance that will focus on earning media attention.
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Slingshot SEO branches out after Google throws it for a loopRestricted Content

August 11, 2012
Chris O'Malley
Search-engine optimization remains part of Slingshot SEO’s name. But one of the region’s fastest-growing tech companies is abruptly shifting strategy—in part because changes by Google have undercut its core business.
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Biz boosters embrace One Click, but it's no sure thingRestricted Content

May 19, 2012
Cory Schouten
Husband-and-wife entrepreneurs Randy and Angie Stocklin started Greenwood-based One Click Ventures out of their home with $20,000 in 2005. They now own a portfolio of niche retail websites, including SunglassWarehouse.com, HandbagHeaven.com and Scarves.net, which brought $5.3 million in revenue last year.
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Finish Line, HHGregg step up their e-commerce strategiesRestricted Content

October 12, 2011
Greg Andrews
Traditional retailers are trying to connect with customers, however and whenever they want to do business.
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Word getting out nationally about city's measured-marketing technology nicheRestricted Content

July 23, 2011
 IBJ Staff
The publication Online Media Marketing & Advertising noted that Indianapolis is home to about 70 companies in the sector.
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Tech firm Slingshot expanding, plans 114 more jobs

May 6, 2011
 IBJ Staff
Indianapolis-based Slingshot SEO Inc., founded by three friends from Zionsville High School, plans to expand operations in Indianapolis, adding 114 more employees by 2013, economic development executives announced Friday morning.
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ChaCha lands $3M investment

January 20, 2011
The Carmel-based company said the latest round of financing extends a $20 million investment it received in October to fund an expansion of its signature mobile service.
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SEO firm Slingshot hitting target from the start

June 5, 2010
Chris O'Malley
With $1.3 million in annual sales, Indianapolis-based Slingshot generates enough cash to fund its own growth—and turns away about half of its prospective clients, all of whom want to get their websites to pop up high on the first page of Google search results.
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Health care marketers taking the pulse of consumers' online habitsRestricted Content

July 20, 2009
Christina Galoozis
Health care marketers can adapt to, and even use to their advantage, the online search habits of consumers. Understanding when and why people search for specific health-related terms is vital to attracting more visitors (i.e. patients) to a Web site.
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ALTOM: Go above and beyond Google for Web searchesRestricted Content

June 22, 2009
Tim Altom
It's getting so you have to use a search engine on the Internet to find a search engine. There are now dozens, perhaps hundreds, many of them highly specialized.
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ChaCha co-founder dancing to different drumRestricted Content

April 27, 2009
Chris O'Malley
ChaCha Search Inc. co-founder Brad Bostic has stepped down as president of the human-assisted Internet search company, which is struggling to turn a profit in a dismal advertising climate, but he hasn't left. "Brad is still engaged with the company as a director, co-founder and consultant," said co-founder and CEO Scott Jones.
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There's more to 'tweets' than meets the eyeRestricted Content

April 13, 2009
Tim Altom
I'm starting to rethink my initial reaction to dismiss Twitter and now see its benefits to gauging opinion, as well as gathering ideas and doing research.
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Local Conrad hotel honoredRestricted Content

April 13, 2009
Conrad Indianapolis has been recognized as the No. 1 U.S. hotel by Expedia Insiders' Select List 2009.
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Fools log in: Google leads the pack in April gagsRestricted Content

April 6, 2009
Jim Cota

Every year, as the first of April rolls around, there are people—and companies—everywhere scheming to take advantage of the gullible.

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Compendium casts eye on national blog marketRestricted Content

February 23, 2009
Chris O'Malley
Two-year-old tech startup Compendium Blogware has launched its first out-of-state sales force and said it signed on 70 new customers in the fourth quarter.
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When you've got to get gear, open up UncrateRestricted Content

February 2, 2009
Jim Cota
Billing itself as "a Web magazine for guys who love stuff," Uncrate posts daily updates about the best guy stuff found across the Internet and around the globe.
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'Instant gratification moments' key to ChaCha's biz strategy

September 1, 2008
Peter Schnitzler
Carmel-based ChaCha Search Inc. has been winning accolades and enough teen fans to rival Hannah Montana. But none of that makes it apparent how the company can make money giving free answers to random cell phone queries.
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Emmis swings unique advertising deal with GoogleRestricted Content

June 4, 2007
Anthony Schoettle
Emmis Communications Corp. is turning to Google in its search for relief from a radio-industry slump. The local media company is tapping the power of the popular Internet search engine to sell advertising for its Indianapolis and New York radio properties.
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  1. How much you wanna bet, that 70% of the jobs created there (after construction) are minimum wage? And Harvey is correct, the vast majority of residents in this project will drive to their jobs, and to think otherwise, is like Harvey says, a pipe dream. Someone working at a restaurant or retail store will not be able to afford living there. What ever happened to people who wanted to build buildings, paying for it themselves? Not a fan of these tax deals.

  2. Uh, no GeorgeP. The project is supposed to bring on 1,000 jobs and those people along with the people that will be living in the new residential will be driving to their jobs. The walkable stuff is a pipe dream. Besides, walkable is defined as having all daily necessities within 1/2 mile. That's not the case here. Never will be.

  3. Brad is on to something there. The merger of the Formula E and IndyCar Series would give IndyCar access to International markets and Formula E access the Indianapolis 500, not to mention some other events in the USA. Maybe after 2016 but before the new Dallara is rolled out for 2018. This give IndyCar two more seasons to run the DW12 and Formula E to get charged up, pun intended. Then shock the racing world, pun intended, but making the 101st Indianapolis 500 a stellar, groundbreaking event: The first all-electric Indy 500, and use that platform to promote the future of the sport.

  4. No, HarveyF, the exact opposite. Greater density and closeness to retail and everyday necessities reduces traffic. When one has to drive miles for necessities, all those cars are on the roads for many miles. When reasonable density is built, low rise in this case, in the middle of a thriving retail area, one has to drive far less, actually reducing the number of cars on the road.

  5. The Indy Star announced today the appointment of a new Beverage Reporter! So instead of insightful reports on Indy pro sports and Indiana college teams, you now get to read stories about the 432nd new brewery open or some obscure Hoosier winery winning a county fair blue ribbon. Yep, that's the coverage we Star readers crave. Not.

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