Search Engines

Yelp making grass-roots push to boost inroads in Indy

November 2, 2013
Dan Human
Internet reviewers aren’t always the kindest people when it comes to their opinions, which is a bit intimidating for a mom-and-pop shop. But not embracing Yelp can be outright foolish as the San Francisco-based customer-review website expands its reach in Indianapolis, business owners say.
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Slingshot is shifting aim away from SEO

May 11, 2013
Dan Human
After Google cracked down on some of the tools companies were using to improve their positions in search results, Indianapolis-based Slingshot SEO opted to launch a sister brand called Digital Relevance that will focus on earning media attention.
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Slingshot SEO branches out after Google throws it for a loopRestricted Content

August 11, 2012
Chris O'Malley
Search-engine optimization remains part of Slingshot SEO’s name. But one of the region’s fastest-growing tech companies is abruptly shifting strategy—in part because changes by Google have undercut its core business.
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Biz boosters embrace One Click, but it's no sure thingRestricted Content

May 19, 2012
Cory Schouten
Husband-and-wife entrepreneurs Randy and Angie Stocklin started Greenwood-based One Click Ventures out of their home with $20,000 in 2005. They now own a portfolio of niche retail websites, including SunglassWarehouse.com, HandbagHeaven.com and Scarves.net, which brought $5.3 million in revenue last year.
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Finish Line, HHGregg step up their e-commerce strategiesRestricted Content

October 12, 2011
Greg Andrews
Traditional retailers are trying to connect with customers, however and whenever they want to do business.
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Word getting out nationally about city's measured-marketing technology nicheRestricted Content

July 23, 2011
 IBJ Staff
The publication Online Media Marketing & Advertising noted that Indianapolis is home to about 70 companies in the sector.
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Tech firm Slingshot expanding, plans 114 more jobs

May 6, 2011
 IBJ Staff
Indianapolis-based Slingshot SEO Inc., founded by three friends from Zionsville High School, plans to expand operations in Indianapolis, adding 114 more employees by 2013, economic development executives announced Friday morning.
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ChaCha lands $3M investment

January 20, 2011
The Carmel-based company said the latest round of financing extends a $20 million investment it received in October to fund an expansion of its signature mobile service.
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SEO firm Slingshot hitting target from the start

June 5, 2010
Chris O'Malley
With $1.3 million in annual sales, Indianapolis-based Slingshot generates enough cash to fund its own growth—and turns away about half of its prospective clients, all of whom want to get their websites to pop up high on the first page of Google search results.
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Health care marketers taking the pulse of consumers' online habitsRestricted Content

July 20, 2009
Christina Galoozis
Health care marketers can adapt to, and even use to their advantage, the online search habits of consumers. Understanding when and why people search for specific health-related terms is vital to attracting more visitors (i.e. patients) to a Web site.
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ALTOM: Go above and beyond Google for Web searchesRestricted Content

June 22, 2009
Tim Altom
It's getting so you have to use a search engine on the Internet to find a search engine. There are now dozens, perhaps hundreds, many of them highly specialized.
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ChaCha co-founder dancing to different drumRestricted Content

April 27, 2009
Chris O'Malley
ChaCha Search Inc. co-founder Brad Bostic has stepped down as president of the human-assisted Internet search company, which is struggling to turn a profit in a dismal advertising climate, but he hasn't left. "Brad is still engaged with the company as a director, co-founder and consultant," said co-founder and CEO Scott Jones.
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There's more to 'tweets' than meets the eyeRestricted Content

April 13, 2009
Tim Altom
I'm starting to rethink my initial reaction to dismiss Twitter and now see its benefits to gauging opinion, as well as gathering ideas and doing research.
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Local Conrad hotel honoredRestricted Content

April 13, 2009
Conrad Indianapolis has been recognized as the No. 1 U.S. hotel by Expedia Insiders' Select List 2009.
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Fools log in: Google leads the pack in April gagsRestricted Content

April 6, 2009
Jim Cota

Every year, as the first of April rolls around, there are people—and companies—everywhere scheming to take advantage of the gullible.

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Compendium casts eye on national blog marketRestricted Content

February 23, 2009
Chris O'Malley
Two-year-old tech startup Compendium Blogware has launched its first out-of-state sales force and said it signed on 70 new customers in the fourth quarter.
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When you've got to get gear, open up UncrateRestricted Content

February 2, 2009
Jim Cota
Billing itself as "a Web magazine for guys who love stuff," Uncrate posts daily updates about the best guy stuff found across the Internet and around the globe.
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'Instant gratification moments' key to ChaCha's biz strategy

September 1, 2008
Peter Schnitzler
Carmel-based ChaCha Search Inc. has been winning accolades and enough teen fans to rival Hannah Montana. But none of that makes it apparent how the company can make money giving free answers to random cell phone queries.
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Emmis swings unique advertising deal with GoogleRestricted Content

June 4, 2007
Anthony Schoettle
Emmis Communications Corp. is turning to Google in its search for relief from a radio-industry slump. The local media company is tapping the power of the popular Internet search engine to sell advertising for its Indianapolis and New York radio properties.
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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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