Small Biz Marketing

MARKETING: Do you know what keeps your customer up at night?Restricted Content

December 26, 2009
Lorraine Ball
As the year winds down, it is a great time to think about your marketing plan and budget for 2010. For small-business owners, this is particularly important, because we do not have the marketing budgets of large firms.
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MARKETING: Why Discount Tire gets my vote, again and againRestricted Content

August 29, 2009
Lorraine Ball
There are plenty of “low-tech” companies exploring ways to build social media into their marketing strategies with outstanding results.
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Blogging is no longer optional for entrepreneursRestricted Content

April 27, 2009
Lorraine Ball
In 2009, blogging is not optional. If you have a business, you must have a Web site. If you have a Web site, you must have a blog!
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