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Smartphone videos rewrite rules of customer research
April 6, 2013
Chris O'MalleyCarmel-based Strategic Marketing & Research Inc. is among firms tapping the capabilities of video-enabled smartphones
to gain insights into consumers’ thoughts and emotions. They’re doing this by having consumers use their phones
to shoot a video diary of their product experiences.
MoreNew ChaCha unit to pair celebrities, advertisers
January 12, 2013
Chris O'MalleyThe ever-evolving information/answers service ChaCha Search has launched a startup within the 7-year-old company. Social Reactor
will match advertisers with participating celebrities and other “social influencers,” who will use social media
tools such as Twitter to drive fans to advertisers. Verge founder Matt Hunckler was tapped to get it rolling.
MoreEli Lilly aims to ramp up social media presence
September 8, 2012
J.K. WallThe drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its
employees—without running afoul of regulators.
MoreSmall firms using social media to tighten ties to customers
August 25, 2012
Andrea Muirragui DavisMore small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100
employees use social media, according to a 2012 survey from research firm SMB Group Inc.
MoreSlingshot SEO branches out after Google throws it for a loop
August 11, 2012
Chris O'MalleySearch-engine optimization remains part of Slingshot SEO’s name. But one of the region’s fastest-growing tech
companies is abruptly shifting strategy—in part because changes by Google have undercut its core business.
MoreShares of Facebook stall after company's record IPO
May 18, 2012
Bloomberg NewsFacebook sold 421million shares to raise $16 billion, giving the company a $104 billion market value. After the debut, underwriters
bought the stock to keep it from falling below the IPO price.
MoreHETRICK: All the news that's fit to tweet, post and petition
March 24, 2012
Bruce HetrickEver the junkie for news, behind-the-scenes details, snarky comments and additional perspective—and increasingly unwilling
to wait for an evening newscast or morning paper to get my fix—I often sit with my iPhone close at hand, checking feeds
from Twitter and Facebook.
MoreSocial media to play big role in Super Bowl
January 25, 2012
Scott OlsonA social media command center will monitor the digital fan conversation via Facebook, Twitter and other platforms, and respond
to visitors who need assistance.
MoreStartup aims to mend doctors' social media woes
October 29, 2011
J.K. WallRepuChek software tracks, analyzes what's being said about doctors on the Internet.
MoreFinish Line, HHGregg step up their e-commerce strategies
October 12, 2011
Greg AndrewsTraditional retailers are trying to connect with customers, however and whenever they want to do business.
MoreIrsay blazing a trail through Twitter
September 17, 2011
Anthony SchoettleThe Indianapolis Colts' Jim Irsay is among only a handful of NFL owners tweeting and has three times as many followers as
such high-profile owners as the Dallas Cowboys’ Jerry Jones. His offbeat tweets are seen as marketing genius by some.
Others wonder if they ramble a bit too far out of bounds or undermine Irsay's staff.
MoreHarrison College taps social media to help online students
August 27, 2011
J.K. WallThe for-profit school formerly known as the Indiana Business College has overhauled its online interface.
MoreWord getting out nationally about city's measured-marketing technology niche
July 23, 2011
IBJ StaffThe publication Online Media Marketing & Advertising noted that Indianapolis is home to about 70 companies in the sector.
MoreDECKERS: What are customers tweeting about you?
May 21, 2011
Erik Deckers / Special to IBJWhere were you when you first heard about Osama Bin Laden? Did you hear about it on Twitter and Facebook? On TV? Or did you
see it on the front page of the morning paper, 10 hours after the rest of the world?
MoreLocal firm making noise with app for radio stations
February 24, 2011
Scott OlsonBoost Media & Entertainment's MyStationApp targets independent radio stations such as WTTS-FM 92.3 in Bloomington, which is
having success with the product.
MoreIrsay quickly gains Twitter following
December 8, 2010
Kathleen McLaughlinSince joining Twitter last week, the Indianapolis Colts owner has talked about player injuries, compared his team's season
to an epic boxing match and made reference to a former drug habit.
MoreRaidious aims to feed online marketing beast
November 27, 2010
Chris O'MalleyUpstart firm helps its clients meet onerous content demands of social media, other online marketing channels.
MoreALTOM: When is it OK to connect with someone on LinkedIn?
November 6, 2010
Tim AltomI never thought of online business networking site LinkedIn as having an ethical dilemma attached to it, until one day when
I received an invitation from a client to connect to him.
MoreEnforcement lax on teen-driver mobile-phone ban
August 2, 2010
Associated PressIndiana State Police report ticketing only one driver for violating the cell phone ban, and a state agency that tracks infractions
for 160 police departments could find just two other citations.
MoreSURF THIS: Start benefiting from a social media platform
July 31, 2010
Jim CotaSeems like almost every day a new social media platform is born. If you added them all up, you would easily be in the hundreds.
Obviously, all of them are too much for all of us to pay much attention to, but there are a few you should not only know about,
but participate in.
MoreAd firm unit studies impact of social media on movie biz
July 10, 2010
Anthony SchoettleAt a time many local advertising agencies are struggling, one firm is growing with an unusual new division aimed at measuring
the effects of social media on movies and actors. Bradley and Montgomery late last summer launched Fizziology as a stand-alone
enterprise.
MoreStartup shoots for better Craigslist
July 10, 2010
Chris O'MalleyZankit, on online classified ad firm that thinks it has a better solution than Craigslist, was hatched only last month and
plans a late-July launch. It’s the product of six strangers who met at Indianapolis Startup Weekend just last month.
MoreIndiana Supreme Court turns to Twitter
May 18, 2010
Indiana Lawyer StaffCourt-watchers can get legal updates in 140-character bursts instead of 140-page legal documents detailing court business.
Indeed, times are changing.
MoreALTOM: Is Facebook folly or a fantastic marketing tool?
November 21, 2009
Tim AltomCompanies are using Facebook as an alternative way of reaching a vast audience, not as a replacement for their own Web sites.
MoreALTOM: What's available about you online may surprise you
November 7, 2009
Tim AltomA half-hour perusing the various social media sites can give you carloads of information about your sought-after individual.
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You guys have some "interesting" comments to say the least. I hope you will call in and share those opinions starting June 1. I'm looking forward to having you on the air.
For those who let this information strike a nerve, remember that this is still the America that allows the freedom to achieve dreams and goals. Should you really chastise those who are given a perk on a deal that is supported by the consumer (that is until they don't like the deal anymore due to envy) or should the dream of rewards for working be looked at a little closer? I say lets stick to the deal, go to work,earn our keep, shoot for dreams, change our jobs to have that dream or shut up about others achievements ..............while we are still afforded this liberty of America !
Three Magi
Cats out of the bag. The object of the game is to get acquired. That means the company has no idea how to grow beyond a certain point. Email is a 1990s technology. I have laughed at this company since day one. Such a small bit player. If it was anywhere but here, it wouldn't be newsworthy.
Esther, Indy has passed Chicago in the local government corruption arena. Don't downgrade us. We're No. 1 in the Midwest.