Social Networking

Small biz program to tackle lack of Web savvy

May 13, 2014
Dan Human
The program Fight for Small will teach Indiana business owners how to wield social networks, customer review websites and the rest of the Internet to their advantage.
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Twitter sued over James Dean-linked accounts

February 11, 2014
Associated Press
James Dean Inc., represented by Indianapolis-based CMG Worldwide, wants Twitter to shut down an unofficial account with more than 8,000 followers.
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Investment firm ties crowd-funding to traditional fundraisingRestricted Content

January 25, 2014
Dan Human
The online investing marketplace Localstake brokered a little more than $1 million in private investments for an Indiana distillery and a solar-heating startup in 2013, through crowd-funding. Instead of receiving a T-shirt or other novelty for their money, as with typical crowd funding, contributors received an actual stake in the business.
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IU's Twitter account No. 1 among Big Ten schools

November 10, 2013
Associated Press
More than 81,000 followers subscribe to @IUBloomington to keep track of a mix of news and entertainment.
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Yelp making grass-roots push to boost inroads in Indy

November 2, 2013
Dan Human
Internet reviewers aren’t always the kindest people when it comes to their opinions, which is a bit intimidating for a mom-and-pop shop. But not embracing Yelp can be outright foolish as the San Francisco-based customer-review website expands its reach in Indianapolis, business owners say.
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ExactTarget lauded for Facebook softwareRestricted Content

October 12, 2013
The Indianapolis-based digital marketer developed a program called Active Audiences, which lets companies better tailor advertisements to individual customers as they scroll around the social network.
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Smartphone videos rewrite rules of customer researchRestricted Content

April 6, 2013
Chris O'Malley
Carmel-based Strategic Marketing & Research Inc. is among firms tapping the capabilities of video-enabled smartphones to gain insights into consumers’ thoughts and emotions. They’re doing this by having consumers use their phones to shoot a video diary of their product experiences.
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New ChaCha unit to pair celebrities, advertisers

January 12, 2013
Chris O'Malley
The ever-evolving information/answers service ChaCha Search has launched a startup within the 7-year-old company. Social Reactor will match advertisers with participating celebrities and other “social influencers,” who will use social media tools such as Twitter to drive fans to advertisers. Verge founder Matt Hunckler was tapped to get it rolling.
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Eli Lilly aims to ramp up social media presenceRestricted Content

September 8, 2012
J.K. Wall
The drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its employees—without running afoul of regulators.
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Small firms using social media to tighten ties to customersRestricted Content

August 25, 2012
Andrea Muirragui Davis
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
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Slingshot SEO branches out after Google throws it for a loopRestricted Content

August 11, 2012
Chris O'Malley
Search-engine optimization remains part of Slingshot SEO’s name. But one of the region’s fastest-growing tech companies is abruptly shifting strategy—in part because changes by Google have undercut its core business.
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Shares of Facebook stall after company's record IPO

May 18, 2012
Bloomberg News
Facebook sold 421million shares to raise $16 billion, giving the company a $104 billion market value. After the debut, underwriters bought the stock to keep it from falling below the IPO price.
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HETRICK: All the news that's fit to tweet, post and petition

March 24, 2012
Bruce Hetrick
Ever the junkie for news, behind-the-scenes details, snarky comments and additional perspective—and increasingly unwilling to wait for an evening newscast or morning paper to get my fix—I often sit with my iPhone close at hand, checking feeds from Twitter and Facebook.
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Social media to play big role in Super Bowl

January 25, 2012
Scott Olson
A social media command center will monitor the digital fan conversation via Facebook, Twitter and other platforms, and respond to visitors who need assistance.
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Startup aims to mend doctors' social media woesRestricted Content

October 29, 2011
J.K. Wall
RepuChek software tracks, analyzes what's being said about doctors on the Internet.
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Finish Line, HHGregg step up their e-commerce strategiesRestricted Content

October 12, 2011
Greg Andrews
Traditional retailers are trying to connect with customers, however and whenever they want to do business.
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Irsay blazing a trail through TwitterRestricted Content

September 17, 2011
Anthony Schoettle
The Indianapolis Colts' Jim Irsay is among only a handful of NFL owners tweeting and has three times as many followers as such high-profile owners as the Dallas Cowboys’ Jerry Jones. His offbeat tweets are seen as marketing genius by some. Others wonder if they ramble a bit too far out of bounds or undermine Irsay's staff.
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Harrison College taps social media to help online studentsRestricted Content

August 27, 2011
J.K. Wall
The for-profit school formerly known as the Indiana Business College has overhauled its online interface.
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Word getting out nationally about city's measured-marketing technology nicheRestricted Content

July 23, 2011
 IBJ Staff
The publication Online Media Marketing & Advertising noted that Indianapolis is home to about 70 companies in the sector.
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DECKERS: What are customers tweeting about you?

May 21, 2011
Erik Deckers / Special to IBJ
Where were you when you first heard about Osama Bin Laden? Did you hear about it on Twitter and Facebook? On TV? Or did you see it on the front page of the morning paper, 10 hours after the rest of the world?
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Local firm making noise with app for radio stations

February 24, 2011
Scott Olson
Boost Media & Entertainment's MyStationApp targets independent radio stations such as WTTS-FM 92.3 in Bloomington, which is having success with the product.
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Irsay quickly gains Twitter following

December 8, 2010
Kathleen McLaughlin
Since joining Twitter last week, the Indianapolis Colts owner has talked about player injuries, compared his team's season to an epic boxing match and made reference to a former drug habit.
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Raidious aims to feed online marketing beastRestricted Content

November 27, 2010
Chris O'Malley
Upstart firm helps its clients meet onerous content demands of social media, other online marketing channels.
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ALTOM: When is it OK to connect with someone on LinkedIn?

November 6, 2010
Tim Altom
I never thought of online business networking site LinkedIn as having an ethical dilemma attached to it, until one day when I received an invitation from a client to connect to him.
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Enforcement lax on teen-driver mobile-phone ban

August 2, 2010
Associated Press
Indiana State Police report ticketing only one driver for violating the cell phone ban, and a state agency that tracks infractions for 160 police departments could find just two other citations.
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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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