Social media

Slingshot SEO branches out after Google throws it for a loopRestricted Content

August 11, 2012
Chris O'Malley
Search-engine optimization remains part of Slingshot SEO’s name. But one of the region’s fastest-growing tech companies is abruptly shifting strategy—in part because changes by Google have undercut its core business.

IU Health name change means business for tech firmsRestricted Content

July 23, 2011
Chris O'Malley
Clarian Health’s recent rebranding to Indiana University Health has been good business for at least three companies in Indianapolis’ so-called measured-marketing sector. Such firms help a company overhaul its website and make changes to the “tweetosphere” and other social media channels.

Six faces behind Indianapolis business Twitter handles

April 9, 2011
Gabrielle Poshadlo
Meet the people who tweet for Indianapolis Symphony Orchestra, AAA, Butler University and other local businesses.
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