Sports Business

IndyCar settles lawsuit over Izod sponsorship

May 25, 2012
Scott Olson
A Florida-based sports marketing firm had claimed in a lawsuit that it was owed million of dollars in commissions for landing the clothing brand as the league's title sponsor.
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Andretti Autosport may expand into NASCAR

May 23, 2012
Anthony Schoettle
Sources close to Indianapolis-based Andretti Autosport say officials for the IndyCar Series team are talking to Dodge executives about putting a team in NASCAR next year.
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Bicycle race to debut in Speedway

May 22, 2012
Anthony Schoettle
More than 400 two-wheel racers and thousands of spectators are expected to descend on downtown Speedway June 1 for the first Tri West Criterium. Top cyclists are expected to hit average speeds of near 30 miles an hour on a tight, closed course.
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Local market tunes in Pacers playoff in 'huge' numbers

May 21, 2012
Anthony Schoettle
On Sunday, the Indiana Pacers grabbed the attention of a big chunk of the local market, drawing nearly 10 times the television audience they did for their regular-season games.
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AT THE TRACK: Viso busts out personal best

May 21, 2012
Mason King
at the track
                           viso qualify watch videoIBJ's video series captures up-and-coming driver E.J. Viso as he scores a third-row starting position in qualifying, a big leap from his previous best at the Indy 500.
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IMS officials hope new cars boost attendance, TV ratingsRestricted Content

May 19, 2012
Anthony Schoettle
Gearheads are sure to be excited over the new engine and chassis package at the Indianapolis 500 this year, but IMS and IndyCar Series officials hope the highly publicized changes will be enough to grab the attention of more casual fans and create an attendance and TV ratings boost.
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New ads reflect IMS' more-aggressive sponsorship mindsetRestricted Content

May 19, 2012
Anthony Schoettle
The Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
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BENNER: Violence in sports is supply meeting our demand to winRestricted Content

May 19, 2012
Bill Benner
The recent suicide of former San Diego Chargers linebacker Junior Seau is the latest exclamation point to growing concern about the violence that is part of football, especially in the NFL.
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MainGate enjoys boost from Pacers' playoff 'gold-out' promotion

May 18, 2012
Anthony Schoettle
A deep playoff run by the Indiana Pacers could be good news for Indianapolis-based merchandising company MainGate Inc., which produced the promotional T-shirts used at Thursday night's victory over the Miami Heat and is working on promotions for future games.
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Pacers' Bird named NBA's executive of the year

May 17, 2012
Associated Press
Indiana Pacers President Larry Bird was voted National Basketball Association Executive of the Year on Wednesday, becoming the first person to win the award after also receiving the league's MVP and Coach of the Year honors.
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AT THE TRACK: Day of practice leaves room for improvement

May 17, 2012
Mason King
At track watch video practiceIBJ follows driver E.J. Viso and his team of engineers and mechanics during a sometimes-frustrating practice day at the Speedway.
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AT THE TRACK: Viso ready to hit higher gear

May 15, 2012
Mason King
Viso_Watch_VideoThe 26-year-old Venezuelan driver E.J. Viso hopes this year's Indy 500 will be his next step toward a breakout season, propelled by greater patience, a new race engineer and the tutelage of Jimmy Vasser.
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City’s final tab for hosting Super Bowl: $1 million

May 14, 2012
Scott Olson
CIB and city tourism leaders say that the money was well spent considering the game could translate to $300 million in direct visitor spending over the next several years.
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BENNER: With MSA, Lugar brought Pacers and sports downtownRestricted Content

May 12, 2012
Bill Benner
Without Sen. Richard Lugar, we might not have the Pacers.
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Butler University directed to spend more on male athletes

May 7, 2012
Associated Press
Butler University has learned that it is violating U.S. civil rights laws because it isn’t spending enough money on its male athletes. It also was directed to get more women involved in intercollegiate sports.
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New Colts quarterback a 'marketer's dream'Restricted Content

May 5, 2012
Anthony Schoettle
Sports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer's dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
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NCAA making itself a target for criticismRestricted Content

May 5, 2012
Anthony Schoettle
The NCAA—the association governing a large swath of college athletics in the United States—has, over the last year, been called hypocritical, authoritarian and flat-out deceptive. Accusations of cronyism and favoritism have come from all corners.
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BENNER: Let's hope Indiana-Kentucky rivalry won't be gone longRestricted Content

May 5, 2012
Bill Benner
I root for two teams: Indiana, and whoever's playing Kentucky.
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Ex-Colt Schlichter's latest sentence: 11 years

May 4, 2012
Associated Press
Ex-Ohio State and Indianapolis Colts quarterback Art Schlichter was sentenced Friday to nearly 11 years in federal prison for scamming participants in what authorities called a million-dollar sports ticket scheme.
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500 Festival Mini-Marathon preps for storms, winds

May 3, 2012
Associated Press
Organizers of the 500 Festival Mini-Marathon have taken extra steps to keep participants and spectators safe if the weather turns dangerous on Saturday.
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Butler leaving Horizon League for Atlantic 10

May 2, 2012
Scott Olson
Butler University formally announced its departure from the Horizon League Wednesday. It will begin playing in the Atlantic 10 in the 2013-14 season.
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BENNER: It's too late to turn back clock on single-class basketballRestricted Content

April 28, 2012
Bill Benner
It's funny in a way, too, when I hear folks from elsewhere trying to redefine those things that make/made us real Hoosiers.
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Bird refutes report that he’s leaving Pacers

April 27, 2012
Scott Olson
CBSSports.com is reporting that Larry Bird is ready to step down as president of the Indiana Pacers, but the NBA legend says he's not yet made a decision on his return. Bird's contract with the team is up at the end of the season.
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As expected, Colts make quarterback Luck No. 1 pick

April 26, 2012
Associated Press
Six weeks after saying goodbye to Peyton Manning, the Indianapolis Colts handed Andrew Luck a blue and white jersey and the daunting task of leading a rebuilding team as its quarterback for the next decade.
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Dollar General to sponsor Newgarden in Indy 500

April 24, 2012
Associated Press
Newgarden has been impressive through the first three races this season, and started on the front row of last week's race at Long Beach.
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  1. Great article Anthony. Glad IMS is finally being run like a business and not a personal check book to finance the "Vision".

    Things are looking up but 15 years of scorched earth won't be fixed overnight. Unfortunately the TV ratings are still poor and that won't change anytime soon with the brilliant 10 year contract signed under the former regime.

  2. Brett not sure why you wonder what he said in his quote. "''I would like to jump in a time machine, go back to 1995, and tell the owners and Tony George not to split,'' Franchitti said. ''As soon as my time machine is done, I know where I'm going.''"

    Pretty clear, he would love to go back and tell TG and the team owners not to split.

    I am not sure there is anyone who wanted the split, and I don't think there is anyone who would not like to go back and prevent the split. But, as has been discussed ad nauseum, without the split carts management by team owners would have run all of ow racing into bankruptcy. If cart had such a wonderful product, then losing IMS would not have forced it into bankruptcy. If NASCAR lost Daytona or Charlotte, it would not fail like cart did.

    Truth,

    So you predicted that cart would go into bankruptcy and cease to exist while Indycar would continue on? I missed that prediction.

  3. I want to live in a city that has a garage structure to be proud of for it's innovating design!

  4. Well written Anthony. I think the toughest thing for the Hulmans and true of any family company is that reality was getting more complex than could be handled by the family. Almost any family owned business must realize that or die. Tough decisions, but ones that had to be made.

    I don't like the wall signage, but in this era of sports marketing it is almost required. Many folks cringed at advertising at Assembly Hall and Hinkle fieldhouse, but times and finances change.

    Thanks also for reminding us the other blue chip sponsors IMS has picked up.

  5. Not to mention how it would improve the view from the offices of the AUL building. Do you remember when Circle Center had a contest for the best roof design after the mall was completed? Great opportunity here...

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