Sports Business

GuyFest: Motorcycles, brewers, home theaters ... New event targets CEOs to steelworkersRestricted Content

August 22, 2005
Anthony Schoettle
It's not a new medical procedure, but a three-day event Compton calls "a magical place-home to both the steelworker and the CEO." Testostorama Men's Expo, planned for Nov. 11-13 at the Indiana State Fairgrounds, is being hyped to men of all ages and backgrounds "as payback for all those years she dragged you to the Flower and Patio show." "We cooked up this event and put a little edge to it," Compton said. Testostorama organizers expect more than 200 exhibitors-from...
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NOTIONS: An empty nest fills with memoriesRestricted Content

August 22, 2005
Bruce Hetrick
Last Sunday morning, I awoke before dawn. Dreading what was to come, I lingered in bed, watching the gray light of a cloudy morning illuminate the houses across the way. Around 7:30, I worked up the energy to get out of bed. I took a shower, popped my morning meds, and headed downstairs. As is their teen-age wont, both my boys were still asleep. So I retrieved The Star and The New York Times from the driveway and glanced through...
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Adidas sale could bring changes to former Reebok facility: German sports giant has a history of using overseas manufacturing sitesRestricted Content

August 15, 2005
Anthony Schoettle
Adidas' plan to buy Massachusettsbased Reebok International Inc. for $3.8 billion has put the future of Reebok's eastside manufacturing plant in doubt again. Though Reebok officials insist the immediate future is secure for the 600,000-square-foot operation off Post Road, industry experts say changes are on the way. Reebok took ownership of the facility in 2001 when it bought Indianapolis-based licensed apparel maker Logo Athletic out of bankruptcy court. Since then, Reebok has invested heavily and expanded local staff from 400...
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SPORTS: Tiller rescued Purdue but isn't immune to criticsRestricted Content

August 15, 2005
Bill Benner
This year the NCAA mandated that Division I-A football media guides be reduced to a uniform 212 pages. Keep in mind that these fonts of information intended for inkstained wretches had morphed into voluminous pitch-tools for recruits and brag books for boosters. The cutback didn't prevent Purdue's sports information office from devoting a copious 11 pages of copy in its 2005 guide to Joltin' Joe Tiller. Perhaps I (or you, dear reader) should read nothing more into that other than...
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NASCAR puts marketer in fast lane: Brown builds reputation for closing big sponsorship dealsRestricted Content

August 8, 2005
Anthony Schoettle
Zak Brown retired as a race car driver years ago. But he's never moved faster than he does today as the founder and president of Indianapolis-based Just Marketing. On the heels of this year's Brickyard 400, Brown expects to announce two more major NASCAR sponsorship deals brokered by his company. Those deals-which he can't yet discuss-along with recent deals to bring Johnnie Walker and Hilton Hotels to Formula One, will bring his sponsorship portfolio to near $150 million annually. Though...
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SPORTS: Before the first kickoff, all is well on IU gridironRestricted Content

August 8, 2005
Bill Benner
C H I C AG O - Almost a year ago in this space, I wrote about IU's then-new athletic director, Rick Greenspan, observing that his arrival coincided with the beginning of football season, which would allow him to be immediately confronted with the Athletic Department's most pressing and obvious problem. Under Gerry DiNardo, an uninspired choice to begin with, Hoosier football was continuing its mired-in-the-muck ways, hopelessly spinning its wheels. Horrible as a game coach and even worse in...
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Riverview Hospital opens health care, fitness center:Restricted Content

August 1, 2005
Riverview Hospital opened a Health Care Pavilion July 5 at 146th Street and Hazel Dell Parkway. The 15,000-square-foot facility is the first building to open in the new $5.2 million health and fitness complex. The pavilion will be home to Hazel Dell Family and Immediate Care, as well as several physicians specializing in such areas as women's health, preventive medicine and sports medicine. The second building in the complex, the Riverview Health and Fitness Center, is slated to open in...
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SPORTS: Lance Armstrong miracle started here...or did it?Restricted Content

August 1, 2005
Bill Benner
It is 10 a.m. on July 24 and, from several thousand miles and an ocean away, it is being reported that Lance Armstrong has, indeed, won his seventh consecutive-and last-Tour de France. I pick up the telephone and dial Dr. Lawrence Einhorn at his home here in Indianapolis. "What a way to go out," says the doctor, the pleasure obvious in his voice. "And it still gives me goose bumps." What a championship pairing: Lance Armstrong, cancer survivor. Lawrence Einhorn,...
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EYE ON THE PIE: Your call is important to someoneRestricted Content

August 1, 2005
Morton Marcus
I'm on hold after calling Wishard Hospital's Adult Medicine Clinic at 7 a.m., as instructed, to get an appointment with my doctor. My call is very important, the recorded message says, but no one is responding. First, I am told that if this call concerns a "life-threatening situation," I should hang up and call 9-1-1. That's really helpful. Maybe other, more sophisticated patients can identify a "life-threatening situation." I am always reluctant to make such a determination. Then I go...
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Solheim fills LPGA marketing cup: Sold-out international event at Crooked Stick set to be anchor of new advertising campaignRestricted Content

August 1, 2005
Anthony Schoettle
With unprecedented growth in Solheim Cup ticket and sponsorship sales, the LPGA is preparing to use the September event at Crooked Stick Golf Club as a cornerstone for its new, racier marketing campaign. The LPGA, working with the Indiana Sports Corp., quickly sold out the event earlier this year and expects more than 150,000 people to come through the turnstiles for the three days of practice and three days of competition for the international women's golf event. "We had so...
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University Place getting major makeover: New owner IUPUI investing $13M in renovation of 18-year-old hotelRestricted Content

August 1, 2005
Scott Olson
A hotel built during an era in which Indianapolis first laid claim to its title of Amateur Sports Capital of the World has a new owner that is spending millions of dollars to bring the structure into the new century. University Place Conference Center & Hotel, on the campus of IUPUI, opened amid the fanfare of the Pan American Games hosted by Indianapolis in 1987. Nearly 4,500 athletes from 38 countries converged on downtown, including a throng of media that...
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SPORTS: A history lesson for 21st century stadium criticsRestricted Content

July 25, 2005
Bill Benner
It is Oct. 20, 1971. I am standing near Market and Alabama streets, where the groundbreaking has taken place for a venue to be called Market Square Arena. The price tag is a salty $23 million, and the project has attracted critics and naysayers who wonder about the city's priorities, especially since our mayor, Richard Lugar, is using federal revenuesharing funds to help pay for the arena. Plus, Lugar has this wacky idea about using the arena as a catalyst...
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Radio Disney catching the ears of youth-and advertisers: Event marketing key to getting local kids to tune inRestricted Content

July 25, 2005
Anthony Schoettle
Two years after its launch, Radio Disney's local WRZD-FM 98.3 affiliate is outperforming many affiliates in the 55-station network, even though traditional measures of its success are anything but magical. WRZD's rating by New York-based Arbitron Inc., the industry's standard media research firm, shows the station barely cracking the top 20 in this market. But WRZD has prospered through another number: listener calls per day. The station averages an eye-popping 4,070 calls a day, according to officials at Radio Disney's...
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$34M from NFL lightens Colts' load: Money will count toward team's portion of stadium costRestricted Content

July 25, 2005
Anthony Schoettle
A $34 million loan of sorts to the Indianapolis Colts from the National Football League brings the franchise and local officials another step closer to signing a new stadium lease and drastically reduces what the team will spend out of pocket for the stadium's construction. The National Football League approved a $34 million loan June 14 that will be applied to the Colts' $100 million share of the $625 million downtown facility, which is scheduled to open in time for...
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TOM HARTON Commentary: Keep your eye on the designRestricted Content

July 18, 2005
Design matters, and architects aren't the only ones who should care. On the eve of two significant ground breakings, even those of us who know nothing about facades and fenestration should consider what's about to take place here. Later this month, the first dirt will be turned on the site of the city's new airport terminal, and we can assume that dignitaries will brandish shiny shovels next month just south of the existing RCA Dome. In both cases, there will...
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SPORTS: Artest's future bright as long as Bird's in his cornerRestricted Content

July 18, 2005
Bill Benner
In this space and in other media forums, I have expressed optimism that the Indiana Pacers' Ron Artest will (a) make it through an entire NBA season without incident, (b) perform like the selfless allstar he has been and can be again, and (c) therefore justify the Pacer management's faith in keeping him in a blue-and-gold uniform. What I fear, of course, is that he'll do (d) none of the above. Artest's talent is obvious. Unfortunately, so is his volatile,...
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BEHIND THE NEWS: Hat World helps propel parent's stock out of slumberRestricted Content

July 18, 2005
Greg Andrews
When Indianapolis-based Hat World Corp. announced its $165 million sale to a Tennessee firm 17 months ago, it had posted increases in same-store sales for an impressive 27 months in a row. Now, make that 42 and counting. Such a streak is almost unheard of in the rough-and-tumble retail world, especially for a firm wrestling with the inevitable distractions that go along with the transition from independence to ownership by a publicly traded company. "We have maintained the same momentum...
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Firm plans to get personal with clients' home pages: Former gubernatorial candidate runs Web businessRestricted Content

July 18, 2005
Scott Olson
Developing an Internet home page that gives users more options for content than what behemoths such as America Online and Yahoo! offer through their syndicated selections has become the ambition of George Witwer. The 46-year-old Bluffton native, who once aspired to be Indiana governor, launched the northwest-side Humanizing Technologies in January 2000. With much of the product's research and development in the can, the venture is close to weaning itself from investors and, for the first time, could turn a...
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Fever reverse attendance slide, grow sponsorships: League still working to stabilize, diversify fan baseRestricted Content

July 18, 2005
Anthony Schoettle
The Indiana Fever have reversed a fouryear attendance slide at a time when most WNBA teams are sliding backward. The team, owned by Pacers Sports & Entertainment, has seen average per-game attendance grow from 7,589 last year to 7,926 this year. With the Fever in the playoff hunt in second place in the Eastern Conference and several promotions planned, team officials expect average attendance to climb higher the second half of the season. "The lifeblood of the WNBA is ticket...
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Colts tout new stadium: Zupancic adds muscle to sales and marketing effortsRestricted Content

July 11, 2005
Anthony Schoettle
A multifaceted sales and marketing effort is being executed amid a front-office reorganization that includes replacing the team's longtime marketing mastermind and adding nine positions to bolster ticket and sponsorship sales. The offensive is being quarterbacked by former strength and conditioning coach Tom Zupancic, who took over for Ray Compton when Compton left this off-season to form a consulting firm. The team says its sales and marketing initiative is already putting up big numbers, but today's good news will quickly...
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Employers promoting fitness: To battle steep insurance costs, businesses help employees get healthierRestricted Content

July 11, 2005
Julie Goldsmith
Wearing a pedometer, Kelly Dircksen treads 2,000 or so steps a day at the office, racking up her highest counts in her treks to the photocopier. Her 2-1/2-mile daily goal entails after-work walks, as well. The 34-year-old quoting specialist said her company pays 50 percent of any fitness-related costs for her and her family, including a Weight Watchers program, running shoes for her kids, and the entry fee for her son's marathon. "I'm definitely healthier," said Dircksen, who celebrates incremental...
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SPORTS: If heroes fail as role models, put yourself in the gameRestricted Content

July 11, 2005
Bill Benner
- Luke 12:48 In light of the above Scripture, many would agree that among the most blessed creatures on this Earth are professional athletes. As has been noted often, they receive handsome compensation to play games, and it doesn't really get much better than that, does it? Along with the fortune, however, comes celebrity, and from celebrity comes attention. That means there are no non-public public moments. The spotlight illuminates both the good and the bad. These thoughts come to...
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NOTIONS: Dear Lance: How 'bout beyond-the-bike immortality?Restricted Content

July 11, 2005
Bruce Hetrick
Dear Lance: I've got an idea. I thought you might noodle it during that 239-kilometer, Stage 17 ride from Pau to Revel. It might keep your mind off those flags people wave in your face. By way of background, you and I have much in common. Like you, I'm a cancer survivor. As in your case, a physician from the Indiana University School of Medicine figured out how to treat mine after others had botched it. Like you, I ride...
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SPORTS: NBA's delayed-entry rule, Michelin's move and moreRestricted Content

July 4, 2005
Bill Benner
So much news, so little space. Item: The NBA and its players' association enter into a new collective bargaining agreement that will increase the age for draft eligibility to 19, or to one year after an athlete's high school class has graduated. Reaction: Perhaps the NBA and its players' association believed they were tossing those involved in college basketball a bone by raising the age limit. If so, it is a bone that likely will stick in the throats of...
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Marian College launches motorsports curriculum: Classes to focus on business side of racingRestricted Content

July 4, 2005
Anthony Schoettle
This fall, Marian College will begin offering a unique curriculum focused on the business of motorsports. Initially, motorsports-related classes will be offered within Marian's sports management program, but school officials said they'd like to expand the program to offer a minor and major in motorsports management. Unlike programs at Purdue University, IUPUI and Rose-Hulman Institute of Technology, Marian's courses will not focus on computers and engineering. Instead, the program will instruct students in marketing, communications, sales and business management in...
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