Super Bowl feature story
Host committee CEO Melangton ponders next play
February 11, 2012
Anthony SchoettleAllison Melangton and her Super Bowl Host Committee staff helped turn a one-day football game into a 10-day celebration that
attracted 1.1 million people downtown and millions in visitor spending. But with the game over, Melangton, doesn’t know
where her own career path will lead.
MoreStadium operations run smoothly in first Super Bowl
February 6, 2012
Anthony Schoettle, Cory SchoutenLucas Oil Stadium was the first NFL venue designed and built specifically to host the Super Bowl, and early reviews from its
big test on Sunday were encouraging.
MoreSuper Bowl XLVI: hometown affair without hometown team
February 5, 2012
Anthony Schoettle, Cory SchoutenIndianapolis-specific Super Bowl gear is outselling souvenirs commemorating the teams actually playing in the game, reflecting
Hoosiers' enthusiasm for this year's festivities.
MoreLucas Oil gets brand boost from Super Bowl venue
February 5, 2012
Anthony SchoettleAny company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And
none will realize a bigger victory than California-based Lucas Oil Co.
MoreSuper Bowl payoff substantial, but may fall short of hype
February 4, 2012
J.K. WallThere’s no doubt the Super Bowl crowds showered Indianapolis with cash all week. The question is, how much of it will
stick after the big game is over? And how much will it mean to Indianapolis’ economy?
MoreLanding another Super Bowl might not be such a long shot after all
February 4, 2012
Anthony Schoettle, Cory SchoutenTalk of bringing another Super Bowl to Indianapolis began soon after week-long festivities kicked off for the 2012 game, but
city leaders will have to find a way to generate more revenue for the NFL and its 32 team owners for Indianapolis to muscle
its way into a regular Super Bowl rotation.
MoreESPN pleased with Pan Am Plaza broadcast decision
February 3, 2012
Scott OlsonThe sports network originally considered broadcasting from Monument Circle, but chose the plaza because the location has Lucas
Oil Stadium as an ideal backdrop.
MoreRetailer Lids strives for Super Bowl dominance
February 2, 2012
Cory SchoutenLids Sports Group is emerging as an early Super Bowl winner among local businesses after betting big that souvenir sales would
shine.
MoreSuper Bowl events put spotlight on IndyCar
February 1, 2012
Anthony SchoettleFans and media outlets have flocked to NFL-themed IndyCars and Indianapolis Motor Speedway this week, giving the open-wheel
series and its biggest race millions of dollars worth of exposure at a critical time.
MoreFans' first Super Bowl media day a hot ticket
January 31, 2012
Anthony SchoettleMedia day has long been a major attraction at the Super Bowl, and this year for the first time, fans—many from the Indianapolis
area—were allowed to experience the carnival atmosphere first-hand.
MoreFestivities draw record crowds downtown
January 30, 2012
Anthony SchoettleSuper Bowl Village’s opening weekend met local organizers’ expectations—and then some—drawing more
than 205,000 visitors from Friday through Sunday.
MoreCity leaders determined to use global spotlight to build cachet
January 28, 2012
Anthony SchoettleCity leaders are working feverishly to maximize Indianapolis' week in the Super Bowl spotlight, hoping to brand the Circle
City in the minds of convention and leisure travelers as a place to return and spend hundreds of millions of dollars over
the next decade.
MoreVIDEO: Quick trip down the zipline
January 27, 2012
Mason King
IBJ gets an advance preview of Super Bowl Village's zipline
experience, which will lose money for the host committee over 10 days in the name of ramping up overall buzz.
With Super Bowl, city seeks to distinguish itself
January 27, 2012
J.K. WallLike every host city, Indianapolis has tried to stand out with unusual features for the 10-day party it's hosting for
the nation. But will any of those things become standard parts of future Super Bowl experiences?
Extra: Photo
gallery
MoreNFL decides to add 5,000 tickets to Super Bowl mix
January 24, 2012
Anthony SchoettleNFL officials on Monday said they plan to expand Lucas Oil Stadium's capacity to 68,000 during the Feb. 5 event in Indianapolis.
Capacity for Colts games is typically 63,000.
More$28M didn't get Super Bowl donors many perks
January 21, 2012
Anthony SchoettleIndianapolis Super Bowl organizers raised $28 million from 131 mostly corporate donors to put on the NFL’s showcase
event by simply asking—and promising almost nothing in return.
MoreFirms of all kinds hope to benefit from Super Bowl spending
January 21, 2012
Anthony SchoettleWhile many of the local companies scoring a Super Bowl windfall predictably will be hotels, restaurants and retail outlets,
there will be a cadre of more unlikely winners from one of the world’s biggest sporting events.
MoreDowntown businesses make adjustments for Super Bowl weekend
January 14, 2012
Sam StallDowntown businesses that are not in tourist-dependent industries are girding for Super Bowl weekend, hoping their spot in
the big game’s storm shadow brings only a light dusting of logistical, scheduling and personnel hassles.
MoreThrong of volunteers involved in staging Super Bowl
January 7, 2012
Francesca JaroszThe city’s biggest event of the year will be run almost entirely by an army of volunteers. Some 8,000 volunteers are
helping to execute the preparations for the Super Bowl, which is expected to draw 150,000 visitors.
MoreGet ready for a week unlike any Indianapolis has seen
December 31, 2011
IBJ StaffPrepare to have fun. The festivities begin soon.
MoreFar-flung areas court Super Bowl spending
December 24, 2011
Anthony SchoettleDowntown will be the focal point of Super Bowl XLVI, but communities from Zionsville to Columbus are aggressively pursuing
some of the money visitors are expected to shower on the region.
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Great article Anthony. Glad IMS is finally being run like a business and not a personal check book to finance the "Vision".
Things are looking up but 15 years of scorched earth won't be fixed overnight. Unfortunately the TV ratings are still poor and that won't change anytime soon with the brilliant 10 year contract signed under the former regime.
Brett not sure why you wonder what he said in his quote. "''I would like to jump in a time machine, go back to 1995, and tell the owners and Tony George not to split,'' Franchitti said. ''As soon as my time machine is done, I know where I'm going.''"
Pretty clear, he would love to go back and tell TG and the team owners not to split.
I am not sure there is anyone who wanted the split, and I don't think there is anyone who would not like to go back and prevent the split. But, as has been discussed ad nauseum, without the split carts management by team owners would have run all of ow racing into bankruptcy. If cart had such a wonderful product, then losing IMS would not have forced it into bankruptcy. If NASCAR lost Daytona or Charlotte, it would not fail like cart did.
Truth,
So you predicted that cart would go into bankruptcy and cease to exist while Indycar would continue on? I missed that prediction.
I want to live in a city that has a garage structure to be proud of for it's innovating design!
Well written Anthony. I think the toughest thing for the Hulmans and true of any family company is that reality was getting more complex than could be handled by the family. Almost any family owned business must realize that or die. Tough decisions, but ones that had to be made.
I don't like the wall signage, but in this era of sports marketing it is almost required. Many folks cringed at advertising at Assembly Hall and Hinkle fieldhouse, but times and finances change.
Thanks also for reminding us the other blue chip sponsors IMS has picked up.
Not to mention how it would improve the view from the offices of the AUL building. Do you remember when Circle Center had a contest for the best roof design after the mall was completed? Great opportunity here...