Super Bowl feature story

Host committee CEO Melangton ponders next play

February 11, 2012
Anthony Schoettle
Allison Melangton and her Super Bowl Host Committee staff helped turn a one-day football game into a 10-day celebration that attracted 1.1 million people downtown and millions in visitor spending. But with the game over, Melangton, doesn’t know where her own career path will lead.
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Stadium operations run smoothly in first Super Bowl

February 6, 2012
Anthony Schoettle, Cory Schouten
Lucas Oil Stadium was the first NFL venue designed and built specifically to host the Super Bowl, and early reviews from its big test on Sunday were encouraging.
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Super Bowl XLVI: hometown affair without hometown team

February 5, 2012
Anthony Schoettle, Cory Schouten
Indianapolis-specific Super Bowl gear is outselling souvenirs commemorating the teams actually playing in the game, reflecting Hoosiers' enthusiasm for this year's festivities.
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Lucas Oil gets brand boost from Super Bowl venue

February 5, 2012
Anthony Schoettle
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
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Super Bowl payoff substantial, but may fall short of hype

February 4, 2012
J.K. Wall
There’s no doubt the Super Bowl crowds showered Indianapolis with cash all week. The question is, how much of it will stick after the big game is over? And how much will it mean to Indianapolis’ economy?
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Landing another Super Bowl might not be such a long shot after all

February 4, 2012
Anthony Schoettle, Cory Schouten
Talk of bringing another Super Bowl to Indianapolis began soon after week-long festivities kicked off for the 2012 game, but city leaders will have to find a way to generate more revenue for the NFL and its 32 team owners for Indianapolis to muscle its way into a regular Super Bowl rotation.
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ESPN pleased with Pan Am Plaza broadcast decision

February 3, 2012
Scott Olson
The sports network originally considered broadcasting from Monument Circle, but chose the plaza because the location has Lucas Oil Stadium as an ideal backdrop.
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Retailer Lids strives for Super Bowl dominance

February 2, 2012
Cory Schouten
Lids Sports Group is emerging as an early Super Bowl winner among local businesses after betting big that souvenir sales would shine.
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Super Bowl events put spotlight on IndyCar

February 1, 2012
Anthony Schoettle
Fans and media outlets have flocked to NFL-themed IndyCars and Indianapolis Motor Speedway this week, giving the open-wheel series and its biggest race millions of dollars worth of exposure at a critical time.
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Fans' first Super Bowl media day a hot ticket

January 31, 2012
Anthony Schoettle
Media day has long been a major attraction at the Super Bowl, and this year for the first time, fans—many from the Indianapolis area—were allowed to experience the carnival atmosphere first-hand.
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Festivities draw record crowds downtown

January 30, 2012
Anthony Schoettle
Super Bowl Village’s opening weekend met local organizers’ expectations—and then some—drawing more than 205,000 visitors from Friday through Sunday.
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City leaders determined to use global spotlight to build cachet

January 28, 2012
Anthony Schoettle
City leaders are working feverishly to maximize Indianapolis' week in the Super Bowl spotlight, hoping to brand the Circle City in the minds of convention and leisure travelers as a place to return and spend hundreds of millions of dollars over the next decade.
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VIDEO: Quick trip down the zipline

January 27, 2012
Mason King
zipline watch videoIBJ gets an advance preview of Super Bowl Village's zipline experience, which will lose money for the host committee over 10 days in the name of ramping up overall buzz.
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With Super Bowl, city seeks to distinguish itself

January 27, 2012
J.K. Wall
Like every host city, Indianapolis has tried to stand out with unusual features for the 10-day party it's hosting for the nation. But will any of those things become standard parts of future Super Bowl experiences?

  Extra: Photo gallery
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NFL decides to add 5,000 tickets to Super Bowl mix

January 24, 2012
Anthony Schoettle
NFL officials on Monday said they plan to expand Lucas Oil Stadium's capacity to 68,000 during the Feb. 5 event in Indianapolis. Capacity for Colts games is typically 63,000.
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$28M didn't get Super Bowl donors many perksRestricted Content

January 21, 2012
Anthony Schoettle
Indianapolis Super Bowl organizers raised $28 million from 131 mostly corporate donors to put on the NFL’s showcase event by simply asking—and promising almost nothing in return.
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Firms of all kinds hope to benefit from Super Bowl spendingRestricted Content

January 21, 2012
Anthony Schoettle
While many of the local companies scoring a Super Bowl windfall predictably will be hotels, restaurants and retail outlets, there will be a cadre of more unlikely winners from one of the world’s biggest sporting events.
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Downtown businesses make adjustments for Super Bowl weekendRestricted Content

January 14, 2012
Sam Stall
Downtown businesses that are not in tourist-dependent industries are girding for Super Bowl weekend, hoping their spot in the big game’s storm shadow brings only a light dusting of logistical, scheduling and personnel hassles.
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Throng of volunteers involved in staging Super Bowl

January 7, 2012
Francesca Jarosz
The city’s biggest event of the year will be run almost entirely by an army of volunteers. Some 8,000 volunteers are helping to execute the preparations for the Super Bowl, which is expected to draw 150,000 visitors.
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Get ready for a week unlike any Indianapolis has seen

December 31, 2011
 IBJ Staff
Prepare to have fun. The festivities begin soon.
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Far-flung areas court Super Bowl spending

December 24, 2011
Anthony Schoettle
Downtown will be the focal point of Super Bowl XLVI, but communities from Zionsville to Columbus are aggressively pursuing some of the money visitors are expected to shower on the region.
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  1. If I were a developer I would be looking at the Fountain Square and Fletcher Place neighborhoods instead of Broad Ripple. I would avoid the dysfunctional BRVA with all of their headaches. It's like deciding between a Blackberry or an iPhone 5s smartphone. BR is greatly in need of updates. It has become stale and outdated. Whereas Fountain Square, Fletcher Place and Mass Ave have become the "new" Broad Ripples. Every time I see people on the strip in BR on the weekend I want to ask them, "How is it you are not familiar with Fountain Square or Mass Ave? You have choices and you choose BR?" Long vacant storefronts like the old Scholar's Inn Bake House and ZA, both on prominent corners, hurt the village's image. Many business on the strip could use updated facades. Cigarette butt covered sidewalks and graffiti covered walls don't help either. The whole strip just looks like it needs to be power washed. I know there is more to the BRV than the 700-1100 blocks of Broad Ripple Ave, but that is what people see when they think of BR. It will always be a nice place live, but is quickly becoming a not-so-nice place to visit.

  2. I sure hope so and would gladly join a law suit against them. They flat out rob people and their little punk scam artist telephone losers actually enjoy it. I would love to run into one of them some day!!

  3. Biggest scam ever!! Took 307 out of my bank ac count. Never received a single call! They prey on new small business and flat out rob them! Do not sign up with these thieves. I filed a complaint with the ftc. I suggest doing the same ic they robbed you too.

  4. Woohoo! We're #200!!! Absolutely disgusting. Bring on the congestion. Indianapolis NEEDS it.

  5. So Westfield invested about $30M in developing Grand Park and attendance to date is good enough that local hotel can't meet the demand. Carmel invested $180M in the Palladium - which generates zero hotel demand for its casino acts. Which Mayor made the better decision?

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