Super Bowl feature story

Host committee CEO Melangton ponders next play

February 11, 2012
Anthony Schoettle
Allison Melangton and her Super Bowl Host Committee staff helped turn a one-day football game into a 10-day celebration that attracted 1.1 million people downtown and millions in visitor spending. But with the game over, Melangton, doesn’t know where her own career path will lead.
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Stadium operations run smoothly in first Super Bowl

February 6, 2012
Anthony Schoettle, Cory Schouten
Lucas Oil Stadium was the first NFL venue designed and built specifically to host the Super Bowl, and early reviews from its big test on Sunday were encouraging.
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Super Bowl XLVI: hometown affair without hometown team

February 5, 2012
Anthony Schoettle, Cory Schouten
Indianapolis-specific Super Bowl gear is outselling souvenirs commemorating the teams actually playing in the game, reflecting Hoosiers' enthusiasm for this year's festivities.
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Lucas Oil gets brand boost from Super Bowl venue

February 5, 2012
Anthony Schoettle
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
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Super Bowl payoff substantial, but may fall short of hype

February 4, 2012
J.K. Wall
There’s no doubt the Super Bowl crowds showered Indianapolis with cash all week. The question is, how much of it will stick after the big game is over? And how much will it mean to Indianapolis’ economy?
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Landing another Super Bowl might not be such a long shot after all

February 4, 2012
Anthony Schoettle, Cory Schouten
Talk of bringing another Super Bowl to Indianapolis began soon after week-long festivities kicked off for the 2012 game, but city leaders will have to find a way to generate more revenue for the NFL and its 32 team owners for Indianapolis to muscle its way into a regular Super Bowl rotation.
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ESPN pleased with Pan Am Plaza broadcast decision

February 3, 2012
Scott Olson
The sports network originally considered broadcasting from Monument Circle, but chose the plaza because the location has Lucas Oil Stadium as an ideal backdrop.
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Retailer Lids strives for Super Bowl dominance

February 2, 2012
Cory Schouten
Lids Sports Group is emerging as an early Super Bowl winner among local businesses after betting big that souvenir sales would shine.
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Super Bowl events put spotlight on IndyCar

February 1, 2012
Anthony Schoettle
Fans and media outlets have flocked to NFL-themed IndyCars and Indianapolis Motor Speedway this week, giving the open-wheel series and its biggest race millions of dollars worth of exposure at a critical time.
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Fans' first Super Bowl media day a hot ticket

January 31, 2012
Anthony Schoettle
Media day has long been a major attraction at the Super Bowl, and this year for the first time, fans—many from the Indianapolis area—were allowed to experience the carnival atmosphere first-hand.
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Festivities draw record crowds downtown

January 30, 2012
Anthony Schoettle
Super Bowl Village’s opening weekend met local organizers’ expectations—and then some—drawing more than 205,000 visitors from Friday through Sunday.
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City leaders determined to use global spotlight to build cachet

January 28, 2012
Anthony Schoettle
City leaders are working feverishly to maximize Indianapolis' week in the Super Bowl spotlight, hoping to brand the Circle City in the minds of convention and leisure travelers as a place to return and spend hundreds of millions of dollars over the next decade.
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VIDEO: Quick trip down the zipline

January 27, 2012
Mason King
zipline watch videoIBJ gets an advance preview of Super Bowl Village's zipline experience, which will lose money for the host committee over 10 days in the name of ramping up overall buzz.
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With Super Bowl, city seeks to distinguish itself

January 27, 2012
J.K. Wall
Like every host city, Indianapolis has tried to stand out with unusual features for the 10-day party it's hosting for the nation. But will any of those things become standard parts of future Super Bowl experiences?

  Extra: Photo gallery
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NFL decides to add 5,000 tickets to Super Bowl mix

January 24, 2012
Anthony Schoettle
NFL officials on Monday said they plan to expand Lucas Oil Stadium's capacity to 68,000 during the Feb. 5 event in Indianapolis. Capacity for Colts games is typically 63,000.
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$28M didn't get Super Bowl donors many perksRestricted Content

January 21, 2012
Anthony Schoettle
Indianapolis Super Bowl organizers raised $28 million from 131 mostly corporate donors to put on the NFL’s showcase event by simply asking—and promising almost nothing in return.
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Firms of all kinds hope to benefit from Super Bowl spendingRestricted Content

January 21, 2012
Anthony Schoettle
While many of the local companies scoring a Super Bowl windfall predictably will be hotels, restaurants and retail outlets, there will be a cadre of more unlikely winners from one of the world’s biggest sporting events.
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Downtown businesses make adjustments for Super Bowl weekendRestricted Content

January 14, 2012
Sam Stall
Downtown businesses that are not in tourist-dependent industries are girding for Super Bowl weekend, hoping their spot in the big game’s storm shadow brings only a light dusting of logistical, scheduling and personnel hassles.
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Throng of volunteers involved in staging Super Bowl

January 7, 2012
Francesca Jarosz
The city’s biggest event of the year will be run almost entirely by an army of volunteers. Some 8,000 volunteers are helping to execute the preparations for the Super Bowl, which is expected to draw 150,000 visitors.
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Get ready for a week unlike any Indianapolis has seen

December 31, 2011
 IBJ Staff
Prepare to have fun. The festivities begin soon.
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Far-flung areas court Super Bowl spending

December 24, 2011
Anthony Schoettle
Downtown will be the focal point of Super Bowl XLVI, but communities from Zionsville to Columbus are aggressively pursuing some of the money visitors are expected to shower on the region.
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  1. I am also a "vet" of several Cirque shows and this one left me flat. It didn't have the amount of acrobatic stunts as the others that I have seen. I am still glad that I went to it and look forward to the next one but I put Varekai as my least favorite.

  2. Looking at the two companies - in spite of their relative size to one another -- Ricker's image is (by all accounts) pretty solid and reputable. Their locations are clean, employees are friendly and the products they offer are reasonably priced. By contrast, BP locations are all over the place and their reputation is poor, especially when you consider this is the same "company" whose disastrous oil spill and their response was nothing short of irresponsible should tell you a lot. The fact you also have people who are experienced in franchising saying their system/strategy is flawed is a good indication that another "spill" has occurred and it's the AM-PM/Ricker's customers/company that are having to deal with it.

  3. Daniel Lilly - Glad to hear about your points and miles. Enjoy Wisconsin and Illinois. You don't care one whit about financial discipline, which is why you will blast the "GOP". Classic liberalism.

  4. Isn't the real reason the terrain? The planners under-estimated the undulating terrain, sink holes, karst features, etc. This portion of the route was flawed from the beginning.

  5. You thought no Indy was bad, how's no fans working out for you? THe IRl No direct competition and still no fans. Hey George Family, spend another billion dollars, that will fix it.

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