TrendyMinds

Marketing firm plans downtown expansion, move

December 29, 2011
 IBJ Staff
Indianapolis-based marketing firm TrendyMinds plans to more than double its staff in the next two years, adding up to 20 jobs as it moves into a former labor union hall downtown.
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Marketing firm TrendyMinds moving to Market Street

October 19, 2011
The company has purchased a former labor union hall building and plans to invest $1 million to refurbish the property before moving in early next year.
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New Indy Hub Web site markets city to young professionals

March 27, 2010
 IBJ Staff
The site, created by TrendyMinds, is aimed at out-of-town job candidates, who might be unaware of the city’s cultural and entertainment offerings.
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TrendyMinds signs ad deals, extends pact with NASCAR's Harvick

January 30, 2010
 IBJ Staff
Agency to handle public relations and advertising for Cincinnati Bell’s three markets
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Local small-biz owner invited to attend State of Union speech

January 26, 2010
Scott Olson
The founder of TrendyMinds, an Indianapolis advertising and public relations firm, will attend President Obama's State of the Union address Wednesday evening. Trevor Yager is among several small-business owners nationwide who were invited.
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  1. Great article Anthony. Glad IMS is finally being run like a business and not a personal check book to finance the "Vision".

    Things are looking up but 15 years of scorched earth won't be fixed overnight. Unfortunately the TV ratings are still poor and that won't change anytime soon with the brilliant 10 year contract signed under the former regime.

  2. Brett not sure why you wonder what he said in his quote. "''I would like to jump in a time machine, go back to 1995, and tell the owners and Tony George not to split,'' Franchitti said. ''As soon as my time machine is done, I know where I'm going.''"

    Pretty clear, he would love to go back and tell TG and the team owners not to split.

    I am not sure there is anyone who wanted the split, and I don't think there is anyone who would not like to go back and prevent the split. But, as has been discussed ad nauseum, without the split carts management by team owners would have run all of ow racing into bankruptcy. If cart had such a wonderful product, then losing IMS would not have forced it into bankruptcy. If NASCAR lost Daytona or Charlotte, it would not fail like cart did.

    Truth,

    So you predicted that cart would go into bankruptcy and cease to exist while Indycar would continue on? I missed that prediction.

  3. I want to live in a city that has a garage structure to be proud of for it's innovating design!

  4. Well written Anthony. I think the toughest thing for the Hulmans and true of any family company is that reality was getting more complex than could be handled by the family. Almost any family owned business must realize that or die. Tough decisions, but ones that had to be made.

    I don't like the wall signage, but in this era of sports marketing it is almost required. Many folks cringed at advertising at Assembly Hall and Hinkle fieldhouse, but times and finances change.

    Thanks also for reminding us the other blue chip sponsors IMS has picked up.

  5. Not to mention how it would improve the view from the offices of the AUL building. Do you remember when Circle Center had a contest for the best roof design after the mall was completed? Great opportunity here...

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