Visitor Spending

City’s final tab for hosting Super Bowl: $1 million

May 14, 2012
Scott Olson
CIB and city tourism leaders say that the money was well spent considering the game could translate to $300 million in direct visitor spending over the next several years.
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Overlapping downtown events give hotels a boost

April 16, 2012
Scott Olson
The annual Fire Department Instructors Conference attracts nearly 30,000 visitors to downtown. But with Race for the Cure on Saturday, demand for hotel rooms is even stronger, particularly toward the end of the week.
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NFL borrows from Indy's Super Bowl playbook

April 13, 2012
Anthony Schoettle
League officials said a Super Bowl Village like the one in downtown Indianapolis will now be a requirement for future cities hosting the big game.
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CIB loss from Super Bowl in line with projections

April 9, 2012
Scott Olson
Preliminary financials show the board that manages the city's sports and convention facilities so far has lost nearly $350,000 due to the Super Bowl. That figure is expected to grow to $800,000.
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State launches grant program aimed at tourism

March 22, 2012
Anthony Schoettle
Lt. Gov. Becky Skillman says the $400,000 initiative will help draw visitors and have a "lasting impact" on Indiana's towns and cities.
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City hopes for big splash from NCAA swimming events

March 21, 2012
Anthony Schoettle
NCAA swimming championships being held at the IU Natatorium this week kick off six years of collegiate swimming championships that are expected to generate millions of dollars for the local economy.
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Study finds $124M in visitor spending at fairgrounds

March 14, 2012
Kathleen McLaughlin
The Indiana State Fairgrounds generated $124 million in visitor spending in 2011 and has an annual impact on the local economy similar to a factory employing 500 people, according to a study released Wednesday.
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IU success spurs Big Ten tourney ticket sales

March 8, 2012
Scott Olson
Officials are confident attendance at the Big Ten men's basketball tourney will top last year's total of more than 86,000 and could surpass 90,000 for the first time since 2006.
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Indianapolis Downtown Inc. leader Zahn stepping down after 19 years

February 16, 2012
Kathleen McLaughlin
Indianapolis Downtown Inc. announced Thursday morning that President Tamara Zahn plans to leave her position by June. Zahn was IDI's first president and has been in the post for 19 years.
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Super Bowl puts city on short list for auto dealers convention

February 14, 2012
Anthony Schoettle
After winning national praise as the host of Super Bowl XLVI, Indianapolis has a shot at four major conventions planned for next year and beyond.
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Super Celebration site turnout less than expected

February 7, 2012
Scott Olson
Outlying communities say they saw steady ridership on free shuttles heading to and from downtown Indianapolis, but the sites received fewer Super Bowl visitors than expected.
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Indianapolis cleans up after 1.1M Super Bowl guests

February 6, 2012
Scott Olson
More than 1.1 million people visited Super Bowl Village in downtown Indianapolis during its 10-day run, far outpacing expectations by host committee leaders.
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Landing another Super Bowl might not be such a long shot after all

February 4, 2012
Anthony Schoettle, Cory Schouten
Talk of bringing another Super Bowl to Indianapolis began soon after week-long festivities kicked off for the 2012 game, but city leaders will have to find a way to generate more revenue for the NFL and its 32 team owners for Indianapolis to muscle its way into a regular Super Bowl rotation.
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Festivities draw record crowds downtown

January 30, 2012
Anthony Schoettle
Super Bowl Village’s opening weekend met local organizers’ expectations—and then some—drawing more than 205,000 visitors from Friday through Sunday.
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Indy airport helping city make strong first impressions

January 30, 2012
Cory Schouten
The Indianapolis International Airport Authority and Indianapolis Super Bowl Host Committee know impressions begin when people arrive in the city and continue to be formed when they depart.
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City leaders determined to use global spotlight to build cachet

January 28, 2012
Anthony Schoettle
City leaders are working feverishly to maximize Indianapolis' week in the Super Bowl spotlight, hoping to brand the Circle City in the minds of convention and leisure travelers as a place to return and spend hundreds of millions of dollars over the next decade.
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With Super Bowl, city seeks to distinguish itself

January 27, 2012
J.K. Wall
Like every host city, Indianapolis has tried to stand out with unusual features for the 10-day party it's hosting for the nation. But will any of those things become standard parts of future Super Bowl experiences?

  Extra: Photo gallery
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NFL decides to add 5,000 tickets to Super Bowl mix

January 24, 2012
Anthony Schoettle
NFL officials on Monday said they plan to expand Lucas Oil Stadium's capacity to 68,000 during the Feb. 5 event in Indianapolis. Capacity for Colts games is typically 63,000.
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Super Bowl matchup ‘touchdown’ for city, experts say

January 23, 2012
Scott Olson
The game will be a sellout no matter which teams are playing. But a showdown between the New England Patriots and New York Giants is particularly intriguing from an economic impact standpoint.
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Super Bowl parties are boon for fledgling downtown venue

January 19, 2012
Mason King
Crane Bay watch videoThe operators of the new Crane Bay Event Center two blocks west of Lucas Oil Stadium expect to more than recoup their $1.2 million investment in renovating the space by hosting high-profile parties before the Super Bowl, including the Rolling Stone events.
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CIB expects to lose money during Super Bowl

January 16, 2012
Scott Olson
The Capital Improvement Board, which manages Lucas Oil Stadium, is budgeting for an $810,000 loss on expenses related to the game. The city, however, expects a $200 million economic impact.
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City boosts 2011 convention sales 13 percent

January 13, 2012
The Indianapolis Convention & Visitors Association booked nearly 735,000 hotel room nights in 2011 for conventions and meetings.
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Indy tourism officials launch Super Bowl ad campaign

January 5, 2012
Anthony Schoettle
The Indianapolis Convention & Visitors Association has launched a 25-day, $100,000 ad campaign to lure visitors to the city in the days leading up to the Super Bowl. The campaign targets the Chicago, Cincinnati and Louisville markets.
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City tourism generated $3.6B in 2010, study says

December 14, 2011
An Indianapolis Convention & Visitors Association study shows the amount of tourism dollars last year increased by $120 million from 2009. The city also attracted more visitors in 2010.
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Rolling Stone, Bacardi to host Super Bowl bash

December 13, 2011
 IBJ Staff and Associated Press
Rolling Stone magazine and rum maker Bacardi say they plan to throw a star-studded party the night before the Super Bowl at a renovated factory called The Crane Bay two blocks west of Lucas Oil Stadium.
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  1. Any "Domestic Partner Registry" is subject to significant fraud just like the recent media investigation showing huge problems with the Indiana Sex and Violent Offender Registry.

    What prevents people from claiming benefits from more than one employer for more than one "partner"?

    Don't see the HR department conducting sex & committed relationship audits with home visits?

  2. Words cannot adequated express how riduculous this is. How can anyone go from 8.8 million to 29.2 million (thanks for the $4 gas prices by the way)??

  3. As the city is increasing employee costs, lowering insurance coverages, and completely dropping city/county benefit coverage for employed spouses/kids employed elsewhere, they want to start covering homosexual partners, girl/boy friends, and unemployed room mates?

  4. "At the heart of the change, said Speedway executives, is creating an event that is more friendly toward the track’s corporate partners." What about the fan? For the first time in my 15 years going to the track, I was confined to three small, cramped sections of turn 4 on Pole Day. Not enjoyable. Sponsors banners may generate revenue in the short term, but I don't see IMS/IndyCar doing anything to make the product they are selling more desirable. Sponsors only come where the fans are, so seems to me they have to do something to get more fans in the seats before selling advertising space on the walls. And 220 MPH ain't going to do it!

  5. TV ratings anyone? Name a driver that is not Penske or Ganassi? Ads on the turns? "It's a business..." that is the problem. It's racing and they are ruining it. Tony H. is spinning.

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