Wild Birds Unlimited

Rebranding of bird-food retail chain ups emphasis on core product

December 21, 2013
Sam Stall
Wild Birds Unlimited recently unveiled a new marketing program encompassing everything from revamped store design to new staff training to a rebalancing of the product line. The idea was to place less emphasis on gift items and more on the store’s core product—birdseed.

At age 25, Wild Birds exceeds 300 stores in 43 states, CanadaRestricted Content

July 24, 2006
Victoria D. Williams
When Jim Carpenter opened the first Wild Birds Unlimited in Indianapolis 25 years ago, his goal was to bring people and nature together--a combination that has brought him "unimaginable" success.
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