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Young & Laramore
Young & Laramore launches all-digital campaign for Scotts
April 23, 2013
Chris O'MalleyThe growing preference for online-based advertising, exemplified by Y&L's new campaign for the national lawn-care service,
is helping sow the seeds of traditional media's decline.
MoreAd exec's buttom line: Just be relevant
April 13, 2013
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
MoreSteak n Shake pays settlement to former ad agency
April 8, 2013
Jeff NewmanSteak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the
case rather than let the court decide damages.
MoreInsurer tapping Super Bowl to continue ad campaign
January 30, 2013
Scott OlsonIndiana Farm Bureau Insurance will unveil two new ads during game-day coverage Sunday as part of its successful "Stop Knocking
on Wood" marketing effort.
More'Knock on Wood' campaign boosts Farm Bureau brand
September 8, 2012
Chris O'MalleyThe torrent of competitors' humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So
far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured
by social media chatter.
MoreQuirky ads put local agency in national spotlight
June 25, 2011
Anthony SchoettleYoung & Laramore is back on the national stage with a new round of Stanley Steemer television commercials, which began
airing in May. The quirky, humorous 15- and 30-second spots are gaining the Indianapolis agency national attention.
MoreNew York firm wins Steak n Shake ad account
March 29, 2011
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million
advertising account, ending about two years of uncertainty surrounding its marketing efforts.
MoreIndiana Farm Bureau unveiling ads during Super Bowl
February 4, 2011
Scott OlsonThe insurer's new campaign, developed by local advertising firm Young & Laramore, focuses on real-life situations amid a crowded
field of competitors.
MoreLocal ad agency wins Scotts account
January 10, 2011
Young & Laramore will coordinate national ad campaigns for the Marysville, Ohio-based Scotts LawnService. With 46 employees,
Y&L is the third-largest ad agency in Indianapolis.
MoreAd Age: Steak n Shake seeking new agency
November 23, 2010
IBJ StaffTwo years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches
from agencies interested in its business, according to a report from industry publication Advertising Age.
MoreYoung & Laramore wins Indiana Farm Bureau account
September 4, 2010
IBJ StaffYoung & Laramore “will embark on a brand positioning assignment, and will handle all advertising and marketing communications”
for the insurance company.
More'Landstory' name opens new chapter for firm
July 24, 2010
Scott OlsonMoniker reflects ownership change years earlier, better description of company's focus.
MoreYoung & Laramore recaptures Stanley Steemer account
February 27, 2010
IBJ StaffThe deal is no small coup. According to industry insiders, Stanley Steemer spends $50 million to $60 million in advertising
annually.
MoreYoung & Laramore wins back Stanley Steemer account
February 20, 2010
Anthony SchoettleIndianapolis’ largest ad agency has achieved a rare coup in the advertising world, winning back one of its biggest former
clients: flooring and upholstery cleaning firm Stanley Steemer.
MoreSteak n Shake nixes $4M contract with ad firm after less than 3 months
April 13, 2009
Anthony SchoettleLess than three months after hiring a new advertising agency, Steak n Shake has jettisoned and is now suing Georgia-based
The Varnson Group.
MoreY&L starts digital unit; first rollout in decade
March 9, 2009
Anthony SchoettleYoung & Laramore, the city's largest advertising agency, has launched a division focusing on digital and design work.
MoreConvention group signs Young & Laramore as agency-of-record
January 12, 2009
The Indianapolis Convention & Visitors Association signed a deal this month to make locally based Young & Laramore
its advertising
agency of record.
MoreY&L ad firm making 'significant' staff cuts
December 1, 2008
Young & Laramore is making what it says are "significant" staff cuts in the wake of losing the Steak n Shake account.
MoreSteak n Shake seeks younger customers
November 17, 2008
Cory SchoutenSteak n Shake hopes to create buzz with its new marketing plan targeting youth.
MoreAiling Steak n Shake rehires ad agency, but will pact stick?
June 30, 2008
Anthony SchoettleLocal advertising powerhouse Young & Laramore signed a new contract with Steak n Shake, one of its flagship clients, just
two weeks ago, but ad industry observers can't help but wonder if the 18-year-old relationship is about to run its course.
Before the ink on the contract was dry, the struggling hamburger chain had a new board chairman who is likely to shuffle Steak
n Shake's executive suite and take the company in a new direction.
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Cats out of the bag. The object of the game is to get acquired. That means the company has no idea how to grow beyond a certain point. Email is a 1990s technology. I have laughed at this company since day one. Such a small bit player. If it was anywhere but here, it wouldn't be newsworthy.
Esther, Indy has passed Chicago in the local government corruption arena. Don't downgrade us. We're No. 1 in the Midwest.
Does the buyer get to keep the recent Accu-Chek J.D. Power award? Be careful, those Swiss cannot be trusted. Last June they pimped Mayor Ballard and former Governor Daniels at a media op, announcing plans to invest "$300 million at its Indianapolis headquarters, creating up to 100 new jobs by 2017," only to turn around and close the Roche Nutley, NJ facility and eliminate 1000 jobs there later the same week. It seems that healthcare can be innovated only as long as money is to be made. Right now Roche seems to have big eyes for China: there are many Chinese in China and potential billions in Swiss francs! Since Roche is having difficulty with US insurance companies swallowing the bill for overpriced cancer drugs (with debatable efficacy) why not sell insurance to the Chinese and market the drugs to them there? There is a name for these sort of business practices however proper decorum precludes it use in this forum.
Same kind of Luddites who oppose I-69. Guessing their 501(c)(4) application probably sailed right through the IRS.