Young & Laramore

Bloomington brewer taps Indy ad firm, French designer to recast beer labels

April 12, 2014
Chris O'Malley
Upland recently hired Indianapolis ad agency Young & Laramore to help streamline and unify its varied packaging themes.
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New book from ad agency vet offers restaurants food for thoughtRestricted Content

December 21, 2013
Chris O'Malley

Veteran ad-agency man Charlie Hopper of Young & Laramore is starting to sound a little like comedian George Carlin. Did you ever notice how restaurants rely on tired ideas more than any other major advertiser? Hopper asks in his new book, “Selling Eating.”

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Local advertising firms wrangle new business

August 23, 2013
Chris O'Malley
Young & Laramore will introduce Ingersoll-Rand's spinoff, while Hirons extends its Indianapolis Zoo account and plans to expand its staff.
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Young & Laramore finds app draws eyeballs to brandRestricted Content

June 15, 2013
Chris O'Malley
Indianapolis ad agency Young & Laramore's recent project for footwear giant New Balance included developing a video game intended to reach young consumers who’ve grown up with a smartphone as a bodily appendage.
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Young & Laramore launches all-digital campaign for Scotts

April 23, 2013
Chris O'Malley
The growing preference for online-based advertising, exemplified by Y&L's new campaign for the national lawn-care service, is helping sow the seeds of traditional media's decline.
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Ad exec's buttom line: Just be relevantRestricted Content

April 13, 2013
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
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Steak n Shake pays settlement to former ad agency

April 8, 2013
Jeff Newman
Steak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the case rather than let the court decide damages.
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Insurer tapping Super Bowl to continue ad campaign

January 30, 2013
Scott Olson
Indiana Farm Bureau Insurance will unveil two new ads during game-day coverage Sunday as part of its successful "Stop Knocking on Wood" marketing effort.
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'Knock on Wood' campaign boosts Farm Bureau brandRestricted Content

September 8, 2012
Chris O'Malley
The torrent of competitors' humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
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Quirky ads put local agency in national spotlightRestricted Content

June 25, 2011
Anthony Schoettle
Young & Laramore is back on the national stage with a new round of Stanley Steemer television commercials, which began airing in May. The quirky, humorous 15- and 30-second spots are gaining the Indianapolis agency national attention.
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New York firm wins Steak n Shake ad account

March 29, 2011
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, ending about two years of uncertainty surrounding its marketing efforts.
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Indiana Farm Bureau unveiling ads during Super Bowl

February 4, 2011
Scott Olson
The insurer's new campaign, developed by local advertising firm Young & Laramore, focuses on real-life situations amid a crowded field of competitors.
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Local ad agency wins Scotts account

January 10, 2011
Young & Laramore will coordinate national ad campaigns for the Marysville, Ohio-based Scotts LawnService. With 46 employees, Y&L is the third-largest ad agency in Indianapolis.
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Ad Age: Steak n Shake seeking new agency

November 23, 2010
 IBJ Staff
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.
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Young & Laramore wins Indiana Farm Bureau account

September 4, 2010
 IBJ Staff
Young & Laramore “will embark on a brand positioning assignment, and will handle all advertising and marketing communications” for the insurance company.
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'Landstory' name opens new chapter for firmRestricted Content

July 24, 2010
Scott Olson
Moniker reflects ownership change years earlier, better description of company's focus.
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Young & Laramore recaptures Stanley Steemer account

February 27, 2010
 IBJ Staff
The deal is no small coup. According to industry insiders, Stanley Steemer spends $50 million to $60 million in advertising annually.
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Young & Laramore wins back Stanley Steemer account

February 20, 2010
Anthony Schoettle
Indianapolis’ largest ad agency has achieved a rare coup in the advertising world, winning back one of its biggest former clients: flooring and upholstery cleaning firm Stanley Steemer.
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Steak n Shake nixes $4M contract with ad firm after less than 3 months

April 13, 2009
Anthony Schoettle
Less than three months after hiring a new advertising agency, Steak n Shake has jettisoned and is now suing Georgia-based The Varnson Group.
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Y&L starts digital unit; first rollout in decadeRestricted Content

March 9, 2009
Anthony Schoettle
Young & Laramore, the city's largest advertising agency, has launched a division focusing on digital and design work.
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Convention group signs Young & Laramore as agency-of-recordRestricted Content

January 12, 2009
The Indianapolis Convention & Visitors Association signed a deal this month to make locally based Young & Laramore its advertising agency of record.
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Y&L ad firm making 'significant' staff cutsRestricted Content

December 1, 2008
Young & Laramore is making what it says are "significant" staff cuts in the wake of losing the Steak n Shake account.
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Steak n Shake seeks younger customersRestricted Content

November 17, 2008
Cory Schouten
Steak n Shake hopes to create buzz with its new marketing plan targeting youth.
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Ailing Steak n Shake rehires ad agency, but will pact stick?Restricted Content

June 30, 2008
Anthony Schoettle
Local advertising powerhouse Young & Laramore signed a new contract with Steak n Shake, one of its flagship clients, just two weeks ago, but ad industry observers can't help but wonder if the 18-year-old relationship is about to run its course. Before the ink on the contract was dry, the struggling hamburger chain had a new board chairman who is likely to shuffle Steak n Shake's executive suite and take the company in a new direction.
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  1. By Mr. Lee's own admission, he basically ran pro-bono ads on the billboard. Paying advertisers didn't want ads on a controversial, ugly billboard that turned off customers. At least one of Mr. Lee's free advertisers dropped out early because they found that Mr. Lee's advertising was having negative impact. So Mr. Lee is disingenous to say the city now owes him for lost revenue. Mr. Lee quickly realized his monstrosity had a dim future and is trying to get the city to bail him out. And that's why the billboard came down so quickly.

  2. Merchants Square is back. The small strip center to the south of 116th is 100% leased, McAlister’s is doing well in the outlot building. The former O’Charleys is leased but is going through permitting with the State and the town of Carmel. Mac Grill is closing all of their Indy locations (not just Merchants) and this will allow for a new restaurant concept to backfill both of their locations. As for the north side of 116th a new dinner movie theater and brewery is under construction to fill most of the vacancy left by Hobby Lobby and Old Navy.

  3. Yes it does have an ethics commission which enforce the law which prohibits 12 specific items. google it

  4. Thanks for reading and replying. If you want to see the differentiation for research, speaking and consulting, check out the spreadsheet I linked to at the bottom of the post; it is broken out exactly that way. I can only include so much detail in a blog post before it becomes something other than a blog post.

  5. 1. There is no allegation of corruption, Marty, to imply otherwise if false. 2. Is the "State Rule" a law? I suspect not. 3. Is Mr. Woodruff obligated via an employment agreement (contractual obligation) to not work with the engineering firm? 4. In many states a right to earn a living will trump non-competes and other contractual obligations, does Mr. Woodruff's personal right to earn a living trump any contractual obligations that might or might not be out there. 5. Lawyers in state government routinely go work for law firms they were formally working with in their regulatory actions. You can see a steady stream to firms like B&D from state government. It would be interesting for IBJ to do a review of current lawyers and find out how their past decisions affected the law firms clients. Since there is a buffer between regulated company and the regulator working for a law firm technically is not in violation of ethics but you have to wonder if decisions were made in favor of certain firms and quid pro quo jobs resulted. Start with the DOI in this review. Very interesting.

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