Young & Laramore

Quirky ads put local agency in national spotlightRestricted Content

June 25, 2011
Anthony Schoettle
Young & Laramore is back on the national stage with a new round of Stanley Steemer television commercials, which began airing in May. The quirky, humorous 15- and 30-second spots are gaining the Indianapolis agency national attention.
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New York firm wins Steak n Shake ad account

March 29, 2011
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, ending about two years of uncertainty surrounding its marketing efforts.
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Indiana Farm Bureau unveiling ads during Super Bowl

February 4, 2011
Scott Olson
The insurer's new campaign, developed by local advertising firm Young & Laramore, focuses on real-life situations amid a crowded field of competitors.
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Local ad agency wins Scotts account

January 10, 2011
Young & Laramore will coordinate national ad campaigns for the Marysville, Ohio-based Scotts LawnService. With 46 employees, Y&L is the third-largest ad agency in Indianapolis.
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Ad Age: Steak n Shake seeking new agency

November 23, 2010
 IBJ Staff
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.
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Young & Laramore wins Indiana Farm Bureau account

September 4, 2010
 IBJ Staff
Young & Laramore “will embark on a brand positioning assignment, and will handle all advertising and marketing communications” for the insurance company.
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'Landstory' name opens new chapter for firmRestricted Content

July 24, 2010
Scott Olson
Moniker reflects ownership change years earlier, better description of company's focus.
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Young & Laramore recaptures Stanley Steemer account

February 27, 2010
 IBJ Staff
The deal is no small coup. According to industry insiders, Stanley Steemer spends $50 million to $60 million in advertising annually.
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Young & Laramore wins back Stanley Steemer account

February 20, 2010
Anthony Schoettle
Indianapolis’ largest ad agency has achieved a rare coup in the advertising world, winning back one of its biggest former clients: flooring and upholstery cleaning firm Stanley Steemer.
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Steak n Shake nixes $4M contract with ad firm after less than 3 months

April 13, 2009
Anthony Schoettle
Less than three months after hiring a new advertising agency, Steak n Shake has jettisoned and is now suing Georgia-based The Varnson Group.
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Y&L starts digital unit; first rollout in decadeRestricted Content

March 9, 2009
Anthony Schoettle
Young & Laramore, the city's largest advertising agency, has launched a division focusing on digital and design work.
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Convention group signs Young & Laramore as agency-of-recordRestricted Content

January 12, 2009
The Indianapolis Convention & Visitors Association signed a deal this month to make locally based Young & Laramore its advertising agency of record.
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Y&L ad firm making 'significant' staff cutsRestricted Content

December 1, 2008
Young & Laramore is making what it says are "significant" staff cuts in the wake of losing the Steak n Shake account.
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Steak n Shake seeks younger customersRestricted Content

November 17, 2008
Cory Schouten
Steak n Shake hopes to create buzz with its new marketing plan targeting youth.
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Ailing Steak n Shake rehires ad agency, but will pact stick?Restricted Content

June 30, 2008
Anthony Schoettle
Local advertising powerhouse Young & Laramore signed a new contract with Steak n Shake, one of its flagship clients, just two weeks ago, but ad industry observers can't help but wonder if the 18-year-old relationship is about to run its course. Before the ink on the contract was dry, the struggling hamburger chain had a new board chairman who is likely to shuffle Steak n Shake's executive suite and take the company in a new direction.
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  1. Any "Domestic Partner Registry" is subject to significant fraud just like the recent media investigation showing huge problems with the Indiana Sex and Violent Offender Registry.

    What prevents people from claiming benefits from more than one employer for more than one "partner"?

    Don't see the HR department conducting sex & committed relationship audits with home visits?

  2. Words cannot adequated express how riduculous this is. How can anyone go from 8.8 million to 29.2 million (thanks for the $4 gas prices by the way)??

  3. As the city is increasing employee costs, lowering insurance coverages, and completely dropping city/county benefit coverage for employed spouses/kids employed elsewhere, they want to start covering homosexual partners, girl/boy friends, and unemployed room mates?

  4. "At the heart of the change, said Speedway executives, is creating an event that is more friendly toward the track’s corporate partners." What about the fan? For the first time in my 15 years going to the track, I was confined to three small, cramped sections of turn 4 on Pole Day. Not enjoyable. Sponsors banners may generate revenue in the short term, but I don't see IMS/IndyCar doing anything to make the product they are selling more desirable. Sponsors only come where the fans are, so seems to me they have to do something to get more fans in the seats before selling advertising space on the walls. And 220 MPH ain't going to do it!

  5. TV ratings anyone? Name a driver that is not Penske or Ganassi? Ads on the turns? "It's a business..." that is the problem. It's racing and they are ruining it. Tony H. is spinning.

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