Notions

HETRICK: Four things considered at the mayoral ballot box

October 22, 2011
Bruce Hetrick
Four stories to consider at the mayoral ballot box in November.
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HETRICK: Ten tips on the way out the entrepreneurial door

October 8, 2011
Bruce Hetrick
In the hope that someone out there is hesitant to hang out a shingle and build a business, I’ll surprise you with this: Try it.
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HETRICK: Ten years after 9/11, keep doing what you do

September 10, 2011
Bruce Hetrick
On this 10th anniversary of the Sept. 11, 2001, terrorist attacks, we’re reprinting Bruce Hetrick’s Notions column from Sept. 9, 2002.
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HETRICK: Symphony's weather policy is 'When in doubt, get them out'

August 20, 2011
Bruce Hetrick
I’d want my loved one’s life to take on additional meaning by seeing that the lessons learned from this tragedy result in changes that save the lives of others.
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HETRICK: The fools who tarnish our shining city on the hill

August 6, 2011
Bruce Hetrick
If there are congressional leaders 'aware of their great trust and their great responsibilities,' they're not showing it.
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HETRICK: Harry Potter and the 13-year literary love affair

July 23, 2011
Bruce Hetrick
When "Harry Potter and the Sorcerer's Stone" debuted in the United States in September 1998, we were there on Day One.
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HETRICK: Finding the "one thing" on the Stratford stages

July 9, 2011
Bruce Hetrick
In the middle of Onterio farming country, the Stratford Shakespeare Festival found its one thing.
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HETRICK: Does then and there top here and now?

June 25, 2011
Bruce Hetrick
In a meeting last week, I found myself reminiscing with my first client about a conversation we’d had with then-Indianapolis mayor Steve Goldsmith 17 years ago.
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HETRICK: The slings and arrows of making things upRestricted Content

June 11, 2011
Bruce Hetrick
This week, we dealt with the trial of alleged child-murderer Casey Anthony, the tribulations of congressman-cum-confessor Anthony Weiner, the revisionist American history of professor Palin, and assorted other tales.
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HETRICK: Please, dear sales clerk, play the age card for me

May 21, 2011
Bruce Hetrick
Under the new law, only those who “reasonably appear to be less than 40 years old” will be required to show ID when buying alcohol. But those may prove to be fighting words.
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HETRICK: Sitting at the polling place, wishing you were here

May 7, 2011
Bruce Hetrick
A dismal percentage of eligible voters showed up to vote in the May 3 municipal elections.
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HETRICK: 'Jesus Christ Superstar' takes on federal deficit

April 23, 2011
Bruce Hetrick

One “Superstar” scene always reminds me of our entitlement society—and how some react to the notion of helping “the least among us.”

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HETRICK: How not to apply for a jobRestricted Content

April 9, 2011
Bruce Hetrick
Being on the receiving end of applications, I see the same job-seeking mistakes with 'older' folks that I often see with young people.
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HETRICK: Energy gluttony means deadly game of chicken

March 26, 2011
Bruce Hetrick
Japan’s crisis could enlightens us on ways to avoid mutually assured destruction.
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HETRICK: Singing the oft-unpopular praises of minority rule

March 12, 2011
Bruce Hetrick
When it comes to individual liberties, we’re among the most fortunate citizens on Earth that our government guarantees that the majority will not always prevail.
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HETRICK: Offing the wizard in the wonderful Land of Oz

February 26, 2011
Bruce Hetrick
Foreigners and unions and gays, oh my!
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HETRICK: An anniversary wish that all could be blessed by one

February 12, 2011
Bruce Hetrick
Indiana legislators, once again, have voted to deny some citizens the blessing of marriage.
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HETRICK: From Indiana and Tucson, a tale of two tragedies

January 22, 2011
Bruce Hetrick
The biggest killer of all—cigarette smoke—knocks off 450,000 Americans a year—400,000 of those smokers themselves, 50,000 innocent bystanders.
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HETRICK: Why this public-school baby fears school reformRestricted Content

January 8, 2011
Bruce Hetrick
I am a product of the public school system in Fort Wayne. Not charter schools. Not parochial schools. Not private schools. Not home schooling.
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HETTRICK: An annual report on the mixed blessing of 2010Restricted Content

December 25, 2010
Bruce Hetrick

When I was 53, it was not a very good year. Then again...

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HETRICK: All I know of equality I learned from RudolphRestricted Content

December 11, 2010
Bruce Hetrick
Like Donner, we find ourselves advocating lies and abetting coverups of our good soldiers'; true identities, rather than celebrating the unique talents of every American willing to serve
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HETRICK: Let's make Thanksgiving more than a prayerRestricted Content

November 20, 2010
Bruce Hetrick
What are you thankful for this holiday season?
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HETRICK: A Longfellow serenade on the midterm electionRestricted Content

November 6, 2010
Bruce Hetrick
Our ship of state sails not on a straight and steady course. Rather, it tacks and stalls.
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HETRICK: You gotta be civil on the long road out of EdenRestricted Content

October 23, 2010
Bruce Hetrick
Etiquette at Eagles concert in short supply.
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HETRICK: Hey, material girls and guys, Uncle Sam needs you!Restricted Content

September 11, 2010
Bruce Hetrick
I wondered what would happen if, someday, we started fending for ourselves instead of hiring others.
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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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