Communications

New ads reflect IMS' more-aggressive sponsorship mindsetRestricted Content

May 19, 2012
Anthony Schoettle
The Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
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Herff Jones goes digital to invigorate yearbook sales

May 19, 2012
Anthony Schoettle
Local firm hired Carmel-based MediaSauce two years ago to help design, develop and market Stitch, a platform for schools to create an online version of their yearbook. The product, tested at 54 schools, is expected to roll out nationally in July.
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City aims to attract additional sponsorsRestricted Content

May 12, 2012
Kathleen McLaughlin
Third Street Partners, a marketing firm that hoped to land half a million dollars in corporate sponsorships for the city of Indianapolis, has received a four-year contract extension to bring home red meat.
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New Colts quarterback a 'marketer's dream'Restricted Content

May 5, 2012
Anthony Schoettle
Sports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer's dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
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After years of 'pushing water uphill,' Emmis now nimbleRestricted Content

May 5, 2012
Greg Andrews
The Indianapolis media company is on track to have less than $75 million in debt by this summer—down from $1.6 billion before it launched the divestiture of its TV stations seven years ago.
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MediaSauce co-owner leaves firm, starts new ad agencyRestricted Content

April 28, 2012
Anthony Schoettle
Magnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.
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Indianapolis Woman sold, entire staff released

April 24, 2012
Scott Olson
Weiss Communications Inc. sold the rights to publish the 18-year-old magazine to an unnamed Indiana investment group and fired its entire staff of 14 employees.
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WISH turns Mini Marathon into made-for-TV dramaRestricted Content

April 14, 2012
Anthony Schoettle
About 65,000 central Indiana households representing more than 115,000 viewers are expected to tune in to the 3-1/2-hour WISH-TV Channel 8 broadcast of the nation's largest half marathon.
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As commercial stations sputter, WFYI hits the gasRestricted Content

April 7, 2012
Anthony Schoettle
The city’s public radio and television stations are more than holding their own, even as their commercial brethren continue to suffer from a now-5-year-old economic swoon.
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Wall Street observers blast Emmis plan to ax preferred shares

April 2, 2012
Scott Olson, Cory Schouten
Emmis Communications Corp.'s effort to strip its preferred shareholders of their rights and avoid forking over about $10 million in unpaid dividends is drawing sharp criticism from top market observers, including a columnist for The New York Times.
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Ex-grocery exec Danny O'Malia providing service advice to sports franchisesRestricted Content

March 31, 2012
Anthony Schoettle
Danny O'Malia, longtime leader of his family's Indianapolis-based grocery store business, now offers his customer-service-driven advice through his own consulting firm.
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Deal puts Farm Bureau's name on downtown concert venue

March 27, 2012
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
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How do you turn a profit? Nimble ChaCha finds answerRestricted Content

March 24, 2012
Chris O'Malley
scott jones video iconAfter six hard years, the locally based Q&A service has positive earnings and expects revenue to more than double this year. Founder and entrepreneur Scott Jones reveals how the firm turned the corner.
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Motorsports marketing firm launches strategy divisionRestricted Content

March 17, 2012
The move by Zionsville-based Just Marketing International reflects growing client demand for measuring return on investment from motorsports sponsorships.
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USA Track & Field repeals controversial rules

March 13, 2012
Kathleen McLaughlin
USA Track & Field has repealed restrictions on uniform advertising that angered athletes across the country, but it remains to be seen whether athletes will take advantage of their renewed freedom.
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Local graphics firm Pratt acquired by Minnesota company

March 13, 2012
Pratt Corp., a 66-year-old Indianapolis-based retail graphics firm that saw ambitious expansion plans come up short during the recession, has been acquired by Vomela Group of St. Paul, Minn.
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LEADING QUESTIONS: Ad exec boils down rules for success

March 2, 2012
Mason King
LQ_Bryant_WatchVideoBruce Bryant founded Promotus Advertising with little experience as an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent and keeping a clear head.
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Gannett to build online pay wall for newspaper content

February 23, 2012
Bloomberg News
Gannett Co., the owner of 82 daily newspapers including The Indianapolis Star, will adopt a paid model for online content by the end of the year, the company announced at an investment conference Wednesday.
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Longtime editorial director to leave Emmis Publishing

February 22, 2012
 IBJ Staff
Veteran Indianapolis Monthly chief Deborah Paul is easing into retirement, leaving her full-time gig as editorial director of Emmis Publishing to work as a consultant.
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Startup coaches clients on datingRestricted Content

February 11, 2012
Hayleigh Colombo
Miss Pivot is a social-skills training company that offers one-on-one coaching from professional “wing” women, group classes on topics like starting conversations, and now a mobile app that promises users the knowledge they need to “Fire Cupid.”
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Marketer applies engineering skills to lead creative firmRestricted Content

February 11, 2012
Ann Finch
Kathy Cabello left a lucrative IT career to start Cabello Associates Inc., a marketing consultancy celebrating its 10th anniversary this year.
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NBC spot focuses on city's Super Bowl legacy

February 5, 2012
 IBJ Staff
Indianapolis’ shining moment in the Super Bowl spotlight came about four hours before kickoff, when NBC televised a short feature on 2012 host city.
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Lucas Oil gets brand boost from Super Bowl venue

February 5, 2012
Anthony Schoettle
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
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Brightpoint posts record revenue for 2011

February 1, 2012
Kathleen McLaughlin
The Indianapolis-based provider of logistics services to the wireless-phone industry said it earned $48.8 million on revenue of $5.24 billion last year.
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TV stations prepare to unleash Super Bowl blitz

January 28, 2012
Cory Schouten
Local TV news operations have built temporary studios downtown, budgeted thousands for overtime, assigned special Super Bowl beats to field reporters, and will broadcast hours of extra news coverage between now and Feb. 6, the day after Super Bowl XLVI.
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