Communications

Tourists rank Indianapolis as the second-most-popular Midwestern destinationRestricted Content

December 15, 2008
Anthony Schoettle
Fueled by a $740,000 regional advertising campaign, local tourism spending went sky high even as the economy was in a free fall.
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'Star' scales back on reviewing arts events, much to promoters' dismayRestricted Content

December 15, 2008
Kathleen McLaughlin
The Indianapolis Star, the state's largest daily newspaper, has scaled back its roster of critics in recent years — a reduction in coverage that put the onus on local arts promoters to get the word out through other channels, such as blogs.
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Enjoy the latest wit from Bob & Tom on CD; relish the voice of Claire Wilcher at 'Cabaret'Restricted Content

December 8, 2008
Lou Harry
This week, another stocking stuffer from the Bob and Tom crew and holiday-country music fusion at American Cabaret Theatre.
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Bold bets on Hoosier firms yield horrific results so farRestricted Content

December 8, 2008
Greg Andrews
The millions of dollars they plunked down to buy stock in local companies over the past two years have shriveled in value, leaving them way, way below break-even.
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IRL's Danica Patrick tops most-searched list on WebRestricted Content

December 8, 2008
Indy Racing League driver Danica Patrick topped golfer Tiger Woods, quarterback Tom Brady and Super Bowl champion Eli Manning as the most searched-for athlete in 2008, according to America Online's annual list of top Web, mobile and video searches.
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Y&L ad firm making 'significant' staff cutsRestricted Content

December 1, 2008
Young & Laramore is making what it says are "significant" staff cuts in the wake of losing the Steak n Shake account.
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Steak n Shake seeks younger customersRestricted Content

November 17, 2008
Cory Schouten
Steak n Shake hopes to create buzz with its new marketing plan targeting youth.
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Holiday promotional campaign helps Indianapolis venues boost their attendanceRestricted Content

November 17, 2008
Scott Olson
The 12 Free Days of Indy Christmas promotion runs through Dec. 24 and gives patrons of several city destinations the opportunity to enjoy them without the cost.
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Bloomington wins recognition for being gay-friendlyRestricted Content

November 17, 2008
A national newsmagazine for the gay and lesbian community has named Bloomington as its top U.S. small-town vacation destination.
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Emmis struggling to stay in good stead with lendersRestricted Content

November 17, 2008
Greg Andrews
Emmis Communications Corp. struggles to contain expenses and minimize debts due to radio advertising shortfalls.
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Here are tips for small biz survival during recessionRestricted Content

November 17, 2008
Mickey Maurer
For small businesses to survive, they must be prepared to withstand economic difficulties for some time...
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Jennings County group hires PR firmRestricted Content

November 17, 2008
The Jennings County Economic Development Commission recently hired Indianapolis-based Brand Acceleration Inc. as its agency of record to handle advertising, public relations and brand management.
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MZD Advertising signs deal with National Guard to publicize child care benefitsRestricted Content

November 10, 2008
Indianapolis-based MZD Advertising topped a field of 14 agencies competing to become agency of record for Gap Solutions Inc., which provides contracted services that support the National Guard Child Care Program.
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Indianapolis Airport opening good news for local PR, hospitality firmsRestricted Content

November 10, 2008
Chris O'Malley
In the last two months, the Indianapolis Airport Authority board has approved spending at least $850,000 toward grand-opening parties for the new airport terminal and events in the form of contracts with caterers, event planners and public relations firms.
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After record election revenues, TV ad income may hit 10-year lowRestricted Content

November 3, 2008
Anthony Schoettle
With the economic swoon and no political ad campaigns in 2009, TV ad revenue could hit a 10-year low next year.
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Pathway Productions gets new owner, new CEORestricted Content

October 6, 2008
Anthony Schoettle

Pathway Productions, one of the city's highest-profile video production firms, has a new owner, a new CEO and a new plan to blaze a trail to prosperity. Michael Husain, who founded the company from his basement in 1996, earlier this year quietly sold a majority stake to Mays Chemical Co. President William Mays, who in turn named Jerald Harkness the new CEO.


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Emmis' market value in free fall as radio industry takes beatingRestricted Content

September 29, 2008
Anthony Schoettle

For more than two years, Smulyan, 61, has been unflaggingly optimistic during quarterly conference calls. But since early 2007, Emmis' stock has fallen 84 percent, shrinking the company's stock market value from $307 million to $48 million. The troubles have cast uncertainty over one of Indianapolis' highest-profile businesses.


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Airport hoping to double ad revenue with digital pushRestricted Content

September 15, 2008
Anthony Schoettle

Indianapolis International Airport officials hope to double advertising revenue, pushing it past $1 million, when the midfield terminal opens in November. That income, officials said, is important because it helps ease pressure on cash-strapped airlines, allowing them to focus on offering more flights. The airport relies on non-airline revenue, such as food sales and advertising, for about 60 percent of its revenue.


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'Instant gratification moments' key to ChaCha's biz strategy

September 1, 2008
Peter Schnitzler
Carmel-based ChaCha Search Inc. has been winning accolades and enough teen fans to rival Hannah Montana. But none of that makes it apparent how the company can make money giving free answers to random cell phone queries.
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WNDE holds off sports-talk upstart in ratings despite marketing push, high-profile co-hostRestricted Content

August 18, 2008
Anthony Schoettle

Longtime sports/talk station WNDE-AM 1260 has beaten back newcomer WFNI-AM 1070 in a critical listener demographic despite WFNI's extensive promotion of hosts Eddie White and Indianapolis Star sports columnist Bob Kravitz.

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Angie's List, AT&T fight in court over consumer firm's logoRestricted Content

June 30, 2008
Chris O'Malley
A federal court this month gave a thumbs-down to a lawsuit filed by Angie's List claiming that AT&T Yellow Pages violated trademark laws by publishing ads containing the Angie's List logo of a servicewoman giving a "thumbs-up." But on June 25--two weeks after the court dismissed the suit saying its legal arguments were "meager" and "insubstantial"--the publisher of online and print business directories filed an amended case against AT&T in U.S. District Court.
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Guerrilla advertising might seem wacky, but often gets resultsRestricted Content

January 28, 2008
Anthony Schoettle
The 24 area Liberty Tax Service outlets are known for their human mascots dressed up as the Statue of Liberty or Uncle Sam, standing on street corners and waving in traffic. Liberty's approach is just one incarnation of one of the fastest-growing trends in advertising: guerrilla marketing.
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eGix buyout sets up Bell battleRestricted Content

December 17, 2007
Scott Olson
The fiercely competitive local telecommunications landscape should get even more heated, following Cincinnati Bell Inc.'s $18 million acquisition of Carmel-based eGix Inc. eGix provides bundled voice and data services, as well as high-speed Internet access and messaging products, to about 17,000 commercial customers.
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WFYI-TV adds digital channelsRestricted Content

December 3, 2007
Anthony Schoettle
WFYI-TV Channel 20 has quietly launched two public television channels, but a third station that's about to launch should pack the biggest punch. The Indiana Channel will feature an all-local lineup, including extensive live coverage of the Indiana General Assembly, judicial proceedings, and arts and cultural programming.
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Lottery director rejects all 6 bidders for lucrative ad accountRestricted Content

November 26, 2007
Anthony Schoettle
In an unlucky turn for area ad agencies, Hoosier Lottery officials rebuffed all six bidders for the creative portion of its advertising account. The rejection of all bidders is an unusual occurrence in the ad industry and it has never before happened with the lottery account, one of the most lucrative, high-profile jobs in the state.
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