Advertising

'Knock on Wood' campaign boosts Farm Bureau brandRestricted Content

September 8, 2012
Chris O'Malley
The torrent of competitors' humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
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Carmel ad shop FatAtom prospers by defying normsRestricted Content

August 25, 2012
Anthony Schoettle
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
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Kellogg's rolls out IndyCar-branded cereal nationwideRestricted Content

August 18, 2012
Anthony Schoettle
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
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Indianapolis Symphony Orchestra signs three-year deal with HironsRestricted Content

August 18, 2012
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
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Lottery could expand to grow state's take

July 21, 2012
Kathleen McLaughlin
The $791 million Hoosier Lottery threw open bidding July 11 for a 10-year contract on marketing, sales and distribution services. The lottery wants to be among the fastest-growing in the country, and it’s looking to the gambling industry to help it reach that goal.
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Quarterly profit, revenue slides at Emmis

July 12, 2012
The Indianapolis-based media company reported a larger loss on falling revenue in its fiscal first quarter, mostly due to the sale of a group of radio stations and cheaper advertising rates.
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HETRICK: Maybe it's time to think like 'Mad Men' and sell everything

July 7, 2012
Bruce Hetrick
The Rs and the Ds could fight over ad space in voter registration.
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IndyCar seeks presenting sponsor, bigger schedule

July 3, 2012
Anthony Schoettle
IndyCar Series officials have approached two of its existing sponsors, Verizon Wireless and Firestone, about becoming the open-wheel race series’ presenting sponsor, a deal motorsports business experts said could be worth $3 million annually.
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Local ad firm BrandWidth rebounds after internal turmoilRestricted Content

June 30, 2012
Anthony Schoettle
BrandWidth puts legal scuffle behind it, emerges to nab several national accounts.
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Google unveils biz photo service in Indianapolis

June 26, 2012
Scott Olson
The interactive virtual tour gives customers a glimpse of the layout and decor of a business without setting foot inside the location. For St. Elmo Steak House, where the service was introduced locally, it was an easy sell.
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Boutique Anderson ad agency expanding to IndianapolisRestricted Content

June 23, 2012
Anthony Schoettle
Four-person shop opening office downtown got its start at Flagship Enterprise incubator.
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Experts say Buchman's move to WTHR could lift station's ratings

June 15, 2012
Scott Olson
WTHR led in the ratings for its nightly newscasts during the May sweeps in the key 25-to-54-year-old demographic, but TV stations are rapidly losing these coveted viewers. The addition of popular meteorologist Angela Buchman could help Channel 13 staunch further losses.
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Angie's List accuses competitor of deceptive ads

June 6, 2012
Chris O'Malley
Angie’s List Inc. alleges its trademarked name is being misused by a Colorado competitor to intercept people conducting Google searches for the Indianapolis-based contractor-ratings service.
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New ads reflect IMS' more-aggressive sponsorship mindsetRestricted Content

May 19, 2012
Anthony Schoettle
The Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
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City aims to attract additional sponsorsRestricted Content

May 12, 2012
Kathleen McLaughlin
Third Street Partners, a marketing firm that hoped to land half a million dollars in corporate sponsorships for the city of Indianapolis, has received a four-year contract extension to bring home red meat.
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New Colts quarterback a 'marketer's dream'Restricted Content

May 5, 2012
Anthony Schoettle
Sports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer's dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
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MediaSauce co-owner leaves firm, starts new ad agencyRestricted Content

April 28, 2012
Anthony Schoettle
Magnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.
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Pacers launch big ad campaign at unusual time

April 20, 2012
Anthony Schoettle
The Indiana Pacers this month launched a six-figure advertising campaign—their biggest by far this season—featuring Larry Bird, coach Frank Vogel and a host of players. The blitz comes at an unusual time in the season.
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Skittles joins food brands that become part of tragedy

April 13, 2012
Associated Press
It could've been Starbursts, Twizzlers or Sour Patch Kids. But when Trayvon Martin was fatally shot, he happened to be carrying a bag of Skittles.
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Deal puts Farm Bureau's name on downtown concert venue

March 27, 2012
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
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USA Track & Field repeals controversial rules

March 13, 2012
Kathleen McLaughlin
USA Track & Field has repealed restrictions on uniform advertising that angered athletes across the country, but it remains to be seen whether athletes will take advantage of their renewed freedom.
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Local graphics firm Pratt acquired by Minnesota company

March 13, 2012
Pratt Corp., a 66-year-old Indianapolis-based retail graphics firm that saw ambitious expansion plans come up short during the recession, has been acquired by Vomela Group of St. Paul, Minn.
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Local businesses open wallets for tornado relief

March 7, 2012
Scott Olson
Spurred by fundraising campaigns by local television stations, more than $1 million has been raised to help victims of last week's devastating tornadoes in southern Indiana. In addition to doing a good thing, the stations are getting a marketing boost from their efforts.
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LEADING QUESTIONS: Ad exec boils down rules for success

March 2, 2012
Mason King
LQ_Bryant_WatchVideoBruce Bryant founded Promotus Advertising with little experience as an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent and keeping a clear head.
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Speedway's plan for roundabout hits snag over billboard

February 27, 2012
Scott Olson
The Speedway Redevelopment Commission is threatening eminent domain against Clear Channel Outdoor Inc. because the billboard company won't relinquish its lease rights at a key intersection.
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  1. "bike lanes, specialized lighting, decorative signage, public art, grass medians, trees and rain gardens" These are all nice things to have, but can we freaking get the hundreds of potholes all over the city fixed first?!?!?!!?!?!

  2. When a criminal with multiple prior convictions serves five days of a one year sentence and later kills a police officer with a weapon illegally in his posession, residents of Boone County need to pay a tax to drive to work... PERFECT Progressive logic.. If, on the other hand, a fund were to be set up to build more prisons and hire more guards to keep the known criminals off the streets, I'd be the first to contribute.

  3. Not a word about how much the taxpayers will be ripped off on this deal. Crime spirals out of control and the the social problems that cause it go unheeded by an administration that does not give a rats behind about the welfare of our citizens. There is no money for police or plowing snow (remember last winter) or or or or, but spend on a sports complex, and the cash flows out of the taxpayers pockets. This city is SICK

  4. Sounds like a competitor just wanted to cause a problem. I would think as long as they are not "selling" the alcohol to the residents it is no different than if I serve wine to dinner guests. With all the violent crime happening I would think they should turn their attention to real criminals. Let these older residents enjoy what pleasures they can. Then again those boozed up residents may pose a danger to society.

  5. Where did the money go from the 2007 Income tax increase for public safety that the Mayor used to stir opposition and win the election and then failed to repeal (although he promised he would when he was running for election)? Where did the money go from the water utility sale? Where did the money go from the parking meter deal? Why does the money have all these funds for TIF deals and redevelopment of Mass avenue, and subsidy for luxury high rises, parking garages in Broad Ripple, and granola chain grocery stores but can not find the money to take care of public safety. Commuters shouldn't have to pay the tax of failed leadership in Marion County by leaders that commuters have no say in electing. Taxation without representation.

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