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HETRICK: My Washington day in the war for health reformRestricted Content

October 24, 2009
Bruce Hetrick
I awoke long before the alarm sounded Tuesday. It’s not every day one testifies before Congress, so I was eager and anxious.
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HETRICK: Will healthy workplace hopes go up in smoke?Restricted Content

October 10, 2009
Bruce Hetrick
I can predict as well as any seer what witnesses will say as the City-County Council considers a workplace smoking ban.
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HETRICK: No, Mabel, government is not a four-letter wordRestricted Content

September 26, 2009
Bruce Hetrick
It's easy to express populist outrage against Washington. But is the rage misplaced?
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HETRICK: To teach your children well, put away the parachutesRestricted Content

September 12, 2009
Bruce Hetrick
Asking our kids to take responsibility sometimes has unexpected consequences.
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HETRICK: Will we distinguish the faux news from the real?Restricted Content

August 24, 2009
Bruce Hetrick
There was a time, of course, when journalists had the time, space, resources and respect to sort things out for us.

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HETRICK: A health insurance beneficiary pleads for reformRestricted Content

August 10, 2009
Bruce Hetrick
As a hearing-impaired, migraine-suffering, diabetic cancer survivor who's also the father of a cancer survivor and the widower of a cancer victim, I've experienced more than my fair share of American health care.
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HETRICK: Visiting Alaska, and sticking final pin in the mapRestricted Content

July 27, 2009
Bruce Hetrick
In my parent's basement hangs a map of the United States stuck with multicolored push pins showing where they've lived and visited. Until a few weeks ago, there were pins in every state but one.
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HETRICK: It's hip to be simple, so let's take advantageRestricted Content

July 13, 2009
Bruce Hetrick
A gentleman from Fort Wayne died last month. The cancer caught up to him just a few days before his 80th birthday. Like many of us native Hoosiers, this fellow was born of working folks. His dad was a traveling hardware salesman, his mom a homemaker.
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HETRICK: Keep the civil in our disobedience and our discourseRestricted Content

June 8, 2009
Bruce Hetrick
If you believe passionately in some cause, if you're certain grave injustice has occurred or will continue, if you know your way is correct and all others are wrong, how far will you go to make your point? What will you sacrifice to get attention?
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Birth, death and living in betweenRestricted Content

May 25, 2009
Bruce Hetrick

The problem is, we don't get to choose our exits—the natural ones, at least—and we don't get to choose the timing.

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Whole-hog health scare: A deadly double standardRestricted Content

May 11, 2009
Bruce Hetrick
Because secondhand smoke is a longer-term health threat—rather than something quick like the flu or food poisoning—too much of society, including the media, overlooks its danger with nary a second glance.
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Redefining community in virtual and political realityRestricted Content

April 27, 2009
Bruce Hetrick
Last week, I made a presentation about social media to several hundred people at a Carmel Chamber of Commerce luncheon. We talked about Facebook and Twitter, YouTube and Flickr, LinkedIn, blogging and more. I didn't answer the "how-to" question. I answered the "whether-to" question. With some important cautions, my answer was "yes."
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Hopeful news about the nukes aimed at your headRestricted Content

April 13, 2009
Bruce Hetrick
Because President Barack Obama and Russian President Dmitri Medvedev have now dared to raise that tired and trivial matter of nuclear disarmament, you must focus on mundane matters of mass destruction.
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Our newest smoke-filled workplace: Sadly, it stinksRestricted Content

March 23, 2009
Bruce Hetrick
Hoosiers workers—including those who work at casinos—deserve a healthy, smoke-free workplace.
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In times of trouble, encountering a chance to let it beRestricted Content

March 9, 2009
Bruce Hetrick
I went to church Sunday night. It wasn't a religious experience â?? wasn't supposed to be, anyway.
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All of us Belongers, building castles in the sandRestricted Content

February 23, 2009
Bruce Hetrick
On vacation in the British West Indies, we see the decline from just a year ago at this same beautiful spotâ??fewer families at play, fewer retirees strolling arm and arm, fewer young couples slathering one another with sunscreen.
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Workplace smoking policies move backwardRestricted Content

February 9, 2009
Bruce Hetrick
The bill in question seems like a long shot. It would abdicate government's responsibility for protecting citizens' health and safety, and place it in the hands of individual business owners.
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Thumbing a ride on America's 'Revolutionary Road'Restricted Content

January 26, 2009
Bruce Hetrick
On my bookshelf, there's an old copy of Richard Yates' "Revolutionary Road." The cover illustration shows a pristine countryside with puffy white clouds on an azure sky.
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On inauguration eve, the bar is set at a record lowRestricted Content

January 12, 2009
Bruce Hetrick
A chaotic cancer cell symbolizes perfectly the nation and world Barack Obama will inherit Jan. 20: American automakers on the brink of collapse. Their vaunted Japanese competitors curtailing production. Factory orders suffering the biggest setback in eight years. Skyrocketing unemployment.
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Something to think about as a new year dawnsRestricted Content

December 22, 2008
Bruce Hetrick
I think about the economic crisis, the housing crisis, the climate crisis, the energy crisis, the automotive crisis, the Middle East crisis, the education crisis, the college affordability crisis and all the other crises — real, imagined and manufactured — and I wonder whether they'll drive us to the precipice, or even the apocalypse, and whether we'll change at the last minute, and, should we survive, whether we'll remember what we want to forget or forget what we want to remember.
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Hetrick column appreciated for its thought-provoking candorRestricted Content

December 8, 2008
I find your writing to be thought-provoking, and I especially liked your [Nov. 24] piece.
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In a recession-ridden holiday, shop and give locallyRestricted Content

December 8, 2008
Bruce Hetrick
When it comes to holiday shopping and charitable giving, act locally.
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Be open to change, as difficult as it may beRestricted Content

November 24, 2008
Bruce Hetrick
The movie, "The Visitor," is a good reminder to be open to change because it can instill hope for the future.
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Change begins with everyone, not just ObamaRestricted Content

November 10, 2008
Bruce Hetrick
Sen. Barack Obama's election and call for change and hope, as well as Ind. Gov. Mitch Daniels' re-election after dramatic changes, shows that Americans can become successful again.
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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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