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Indiana Farm Bureau sponsoring Colts facility

Anthony Schoettle
August 18, 2008
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Officials of the Indianapolis Colts and Indiana Farm Bureau Insurance today announced that they have agreed to a multi-year deal to put the insurer's name on the team's 56th Street training complex.

Terms were not released, but the Colts signed a similar deal in 2000 with Union Federal Bank that team sources said at the time was worth $1 million annually. After acquiring Union Federal in 2006, Ohio-based Sky Financial Group Inc. ended the naming rights deal, and the facility reverted to its original name, Indianapolis Colts Training Facility.

The team signed a 20-year, $121.5 million naming right deal with California-based Lucas Oil Products Inc. for its new stadium.

While sports marketers don't expect the training facility deal to come near the value of the stadium deal, they said it could be worth as much as $1.5 million annually, which would make Indiana Farm Bureau one of the team's top five sponsors.

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  1. I took Bruce's comments to highlight a glaring issue when it comes to a state's image, and therefore its overall branding. An example is Michigan vs. Indiana. Michigan has done an excellent job of following through on its branding strategy around "Pure Michigan", even down to the detail of the rest stops. Since a state's branding is often targeted to visitors, it makes sense that rest stops, being that point of first impression, should be significant. It is clear that Indiana doesn't care as much about the impression it gives visitors even though our branding as the Crossroads of America does place importance on travel. Bruce's point is quite logical and accurate.

  2. I appreciated the article. I guess I have become so accustomed to making my "pit stops" at places where I can ALSO get gasoline and something hot to eat, that I hardly even notice public rest stops anymore. That said, I do concur with the rationale that our rest stops (if we are to have them at all) can and should be both fiscally-responsible AND designed to make a positive impression about our state.

  3. I don't know about the rest of you but I only stop at these places for one reason, and it's not to picnic. I move trucks for dealers and have been to rest areas in most all 48 lower states. Some of ours need upgrading no doubt. Many states rest areas are much worse than ours. In the rest area on I-70 just past Richmond truckers have to hike about a quarter of a mile. When I stop I;m generally in a bit of a hurry. Convenience,not beauty, is a primary concern.

  4. Community Hospital is the only system to not have layoffs? That is not true. Because I was one of the people who was laid off from East. And all of the LPN's have been laid off. Just because their layoffs were not announced or done all together does not mean people did not lose their jobs. They cherry-picked people from departments one by one. But you add them all up and it's several hundred. And East has had a dramatic drop I in patient beds from 800 to around 125. I know because I worked there for 30 years.

  5. I have obtained my 6 gallon badge for my donation of A Positive blood. I'm sorry to hear that my donation was nothing but a profit center for the Indiana Blood Center.

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