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Indiana Farm Bureau sponsoring Colts facility

Anthony Schoettle
August 18, 2008
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Officials of the Indianapolis Colts and Indiana Farm Bureau Insurance today announced that they have agreed to a multi-year deal to put the insurer's name on the team's 56th Street training complex.

Terms were not released, but the Colts signed a similar deal in 2000 with Union Federal Bank that team sources said at the time was worth $1 million annually. After acquiring Union Federal in 2006, Ohio-based Sky Financial Group Inc. ended the naming rights deal, and the facility reverted to its original name, Indianapolis Colts Training Facility.

The team signed a 20-year, $121.5 million naming right deal with California-based Lucas Oil Products Inc. for its new stadium.

While sports marketers don't expect the training facility deal to come near the value of the stadium deal, they said it could be worth as much as $1.5 million annually, which would make Indiana Farm Bureau one of the team's top five sponsors.

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  1. By Mr. Lee's own admission, he basically ran pro-bono ads on the billboard. Paying advertisers didn't want ads on a controversial, ugly billboard that turned off customers. At least one of Mr. Lee's free advertisers dropped out early because they found that Mr. Lee's advertising was having negative impact. So Mr. Lee is disingenous to say the city now owes him for lost revenue. Mr. Lee quickly realized his monstrosity had a dim future and is trying to get the city to bail him out. And that's why the billboard came down so quickly.

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  3. Yes it does have an ethics commission which enforce the law which prohibits 12 specific items. google it

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