Let the Madness begin

March 19, 2008
Back to TopCommentsE-mailPrintBookmark and Share
madnessThe Madness this March is going to be a little crazier than usual. Due to advances in high-speed wireless technology, more people than ever will spend time at work paying attention to the NCAA men’s basketball tournament this year. According to Challenger Gray & Christmas, a Chicago-based outplacement consulting firm, U.S. companies will absorb $1.7 billion in lost worker productivity as a result.

That’s a dramatic increase from the $765.7 million in lost worker productivity due to March Madness in 2004. Challenger Gray officials blame the increase in productivity loss on improved technology which allows more fans to track the tournament through the Internet. This year, for instance, more fans than ever will be able to watch high-speed video of the tournament. Just last year, Challenger estimated the productivity loss at $1.2 billion.

“This could be a milestone year when the tournament’s early rounds go from a shared screw-off venture—people crowded into bars and huddled into break rooms—to a solo one with everyone quiet in their cubicles,” said Yahoo! Sports reporter Dan Wetzel.

Some of the Web sites that allow fans to watch live video feeds of tournament games even have a “boss button” which allows work-place scofflaws—with a single key stroke—to dump the screen when their supervisor walks by.

While the Super Bowl, World Series and Indianapolis 500 are bigger sporting events in different ways, nothing quite unites the entire nation like the specter of the NCAA hoops tournament, sports marketers said. This year the tournament includes teams from schools large and small from 30 different states and  the District of Columbia.

Are workers wrong to watch basketball games, check up on scores or fill out a tournament bracket on company time? Or is a little down time each March within an otherwise hard worker’s right?
ADVERTISEMENT
  • It should be pointed out that the loss is figured as though no one wastes any time at all during all other times of the year. I think it's an interesting study, but maybe slightly flawed. It certainly shows the time at work spent messing with the NCAA tournament is on the rise, and from what I can see at my work place, that's pretty right on. But all in all, it's probably pretty harmless and might even be a boost to morale. By the way, I bet on UCLA to win the whole thing.
  • I like basketball, but this idea that it's ok, even good sport, to cork off at work for hours at a time is the reason foreign imports are knocking U.S. makes all to heck. Having a boss button on these Web channels is way over the top.
  • There are several studies out that show it is more efficient for employers to allow their employees personal internet use at work than to prohibit it. If they buy something on the internet, they might not disappear shopping for half an hour or an hour. If they bank on the internet, they don't need to leave work to go to the bank. With the tournament on the internet, your employees are at least showing up to work rather than calling in sick or disappearing for a three hour lunch. I'm there to be accessible to my clients. Am I as productive as a non-tournament day?? Probably not. Am I more of a benefit to my employer because I actually am in the office? Yes, I am. I guess the answer here depends on what kind of work you do and how easily distracted you are. I'm not going to watch streaming videos of the games at work, but some people will. Keeping the scoreboard on an open window that I can access throughout my day curbs my curiousity and keeps me from ditching to watch games. It's portions of 4 workdays throughout the year. Let's face it, the employers are doing the same thing. The tourney isn't just for the lower-level workers.
  • I think these studies need further study. But as a small business owner, I know the problem is real!!!

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. I think the poster was being sarcastic and only posting or making fun of what is usually posted on here about anything being built in BR or d'town for that matter.

  2. Great news IRL fans: TURBO the IMS sanctioned movie about slugs running the Indy 500 has caught the Securities and Exchange Commission because Dreamworks had to take a $132MILLION write down...because the movie was such a flop. See, the Indy/IMS magic soiled another pair of drawers. Bwahahahahahaha! How's CARTOWN doing? HAHAHAHA...Indy is for losers.

  3. So disappointed in WIBC. This is the last straw to lose a good local morning program. I used to be able to rely on WIBC to give me good local information, news, weather and traffic on my 45 minute commute.Two incidents when I needed local, accurate information regarding severe weather were the first signs I could not now rely on WIBC. I work weekend 12 hour nights for a downtown hospital. This past winter when we had the worst snowfall in my 50 years of life, I came home on a Sunday morning, went to sleep (because I was to go back in Sunday night for another 12 hour shift), and woke up around 1 p.m. to a house with no electricity. I keep an old battery powered radio around and turned on WIBC to see what was going on with the winter storm and the roads and the power outage. Sigh. Only policital stuff. Not even a break in to update on the winter storm warning. The second weather incident occurred when I was driving home during a severe thunderstorm a few months ago. I had already gotten a call from my husband that a tornado warning was just southwest of where I had been. I turned to WIBC to find out what direction the storm was headed so I could figure out a route home, only to find Rush on the air, and again, no breaking away from this stupidity to give me information. Thank God for my phone, which gave me the warning that I was driving in an area where a tornado was seen. Thanks for nothing WIBC. Good luck to you, Steve! We need more of you and not the politics of hatred that WIBC wants to shove at us. Good thing I have Satellite radio.

  4. I read the retail roundup article and tried Burritos and Beers tonight. I'm glad I did, for the food was great. Fresh authentic Mexican food. Great seasoning on the carne asada. A must try!!! Thanks for sharing.

  5. John, unfortunately CTRWD wants to put the tank(s) right next to a nature preserve and at the southern entrance to Carmel off of Keystone. Not exactly the kind of message you want to send to residents and visitors (come see our tanks as you enter our city and we build stuff in nature preserves...

ADVERTISEMENT