Lexus: No love for Danica Patrick

June 25, 2009
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danicaMore than 10 million people tuned in to NBC to watch the U.S. Open at Bethpage Black Golf Course last weekend. And none of them saw images of Danica Patrick.

Lexus, one of the primary sponsors of the telecast demanded that NBC yank GoDaddy commercials featuring the Indy Racing League driver. But not because of the commercials racy content or anything controversial about the pin-up Patrick.

Believe it or not, Lexus had its tailpipes in a tizzy because Patrick was driving a vintage Ford Mustang in the commercial. As the exclusive sponsor of the NBC broadcast, Lexus declared no other automakers can be shown in commercials airing during the U.S. Open.

It’s difficult to imagine the Japanese automaker Toyota’s luxury brand would feel much threat from the American-made muscle car, let alone a vintage Mustang. Who knows, maybe Toyota plans to get in the muscle market.

GoDaddy CEO Bob Parsons was especially honked off because Toyota let Honda’s Acura air an ad during the same U.S. Open broadcast. That move seems odd, given the Acura ad is about selling cars and the GoDaddy spot is about selling Web domain names.

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  • who at Lexus claimed to have no love for DP?
  • Maybe some Toyota execs don't like her from when she competed against them in the IRL in 2005 when Toyota was an engine supplier
  • That must be it, considering all the race wins she had in 05.
  • WHAt teh hell is wrong with TOyota? WHo dont like to see hot sleezy babes on TV commericals. EVen ones with DAnicle in them. hahahahahaha I Reely liek the one where the state trooper pulls her over and starts to strip wehn she fineds out shees DANicle. DAng thats hot. NOw how dont liek to see that on TV?
  • Wow, imagine that. Lexus is afraid of a girl in a 40 year old car, but they are ok with one of their direct competitors air a car ad during the same broadcast. Does almost seem like there is more to this.
  • They know a skank when they see one.
  • DaHooey - those new commercials sure convinced me of that! She's an attractive woman, but then so is Britney Spears. Perhaps Danica can make a triple skankhood with Britney and Lindsey.
  • Danica Crapstink will be a cultural side note, a Where Are They Now? side show freak five years from now. Wealthy, yes. As if that is all that matters. I am wealthy, yet a bitter old man with few friends and cheap, trashy lovers. The beer and the sex is good. But the life and the racing is empty and meaningless mostly.

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