Likely no shoe deal for Pacers pick

June 26, 2008
Back to TopCommentsE-mailPrintBookmark and Share
shoedealIf IU’s Eric Gordon doesn’t get drafted by the L.A. Clippers at No. 7, he might find himself standing at the counter of The Finish Line buying shoes like everyone else.

Well, it probably won’t come to that, but the dearth of shoe deals among prospects in tonight’s NBA draft has the players sweating like they’re running wind sprints.

Not one top draft pick has signed a shoe deal, and hoops analysts don’t think even the brightest star in this year’s draft will get more than $2 million annually from a shoe company. In year’s past, guys like D.J. White or even George Hill might have gotten some kind of deal. This year, forget about it. White might find himself dusting off some of the red and white Adidas he stockpiled the last four years at Indiana.

There’s no star that stands above the rest in this draft, but even if there were, the days when a player like LeBron James could sign a seven-year $90 million deal with Nike--before being drafted--are over.

Most shoe companies are sitting back to see where the likes of Derrick Rose, Michael Beasley and O.J. Mayo are selected. The market that players with questionable star qualities--like Gordon--land in could mean the difference between a deal or no deal. So if Gordon gets bumped up to Memphis or bumped down to Milwaukee, it could cost him millions in shoe money.

The player selected by Indiana Pacers at No. 11 won’t likely get a dime from shoe companies unless he becomes an NBA star. Even then, in the current market, that’s not guaranteed.

The annual basketball shoe market has fallen from about $4.5 billion when Nike signed James to the $2.5 billion range. And Nike, with a 93-percent basketball shoe market share that includes its Jordan and Converse brands, has fewer reasons these days to spend heavily on endorsements.

Adidas, which has a 4 -percent market share, would have to have just the right star player in the right market to break out its check book, sources said.

So, players taken by Chicago, New York and Los Angeles maybe Miami and New Jersey, are more likely to be the real lottery winners. Players selected by Memphis, Charlotte and Indiana, not so much.
ADVERTISEMENT
  • It was recently announced that O.J. Mayo was the first NBA draftee to sign a shoe deal. Mayo signed a four-year deal with Nike. Terms of the deal were not disclosed.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. In reality, Lilly is maintaining profit by cutting costs such as Indiana/US citizen IT workers by a significant amount with their Tata Indian consulting connection, increasing Indian H1B's at Lillys Indiana locations significantly and offshoring to India high paying Indiana jobs to cut costs and increase profit at the expense of U.S. workers.

  2. I think perhaps there is legal precedence here in that the laws were intended for family farms, not pig processing plants on a huge scale. There has to be a way to squash this judges judgment and overrule her dumb judgement. Perhaps she should be required to live in one of those neighbors houses for a month next to the farm to see how she likes it. She is there to protect the people, not the corporations.

  3. http://www.omafra.gov.on.ca/english/engineer/facts/03-111.htm Corporate farms are not farms, they are indeed factories on a huge scale. The amount of waste and unhealthy smells are environmentally unsafe. If they want to do this, they should be forced to buy a boundary around their farm at a premium price to the homeowners and landowners that have to eat, sleep, and live in a cesspool of pig smells. Imagine living in a house that smells like a restroom all the time. Does the state really believe they should take the side of these corporate farms and not protect Indiana citizens. Perhaps justifiable they should force all the management of the farms to live on the farm itself and not live probably far away from there. Would be interesting to investigate the housing locations of those working at and managing the corporate farms.

  4. downtown in the same area as O'malia's. 350 E New York. Not sure that another one could survive. I agree a Target is needed d'town. Downtown Philly even had a 3 story Kmart for its downtown residents.

  5. Indy-area residents... most of you have no idea how AMAZING Aurelio's is. South of Chicago was a cool pizza place... but it pales in comparison to the heavenly thin crust Aurelio's pizza. Their deep dish is pretty good too. My waistline is expanding just thinking about this!

ADVERTISEMENT