Lilly puts name on tennis title

February 26, 2008
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The local stop on the ATP Tour now will be known as The Indianapolis Tennis Championships Presented By Lilly. Eli Lilly-which will use the tournament to promote specific drugs such as Humalog and Cymbalta-signed a two-year deal, which sports marketing experts said is likely worth between $1.3 million and $1.6 million. In July 2007, tournament officials announced that Lilly had tripled its financial commitment to the tournament to help make up for the loss of the event’s title sponsor, Thomson’s RCA brand. Eli Lilly has been involved in the tournament for three decades, ITC Director Kevin Martin said. Martin and Lilly CEO Sidney Taurel began discussing the new title sponsorship deal 18 months ago, Martin said at a press conference today at the Indianapolis Artsgarden. Though sports marketers said the Lilly signing is a big announcement for the tournament, it likely doesn’t match the $1 million annually RCA paid to be title sponsor before it exited following the 2006 tournament.

Martin said the Lilly deal is a comprehensive sponsorship package that will include a multi-day health-and-wellness fair that Lilly and ITC officials will put on in conjunction with this year’s tournament, which will be July 12-20 at the Indianapolis Tennis Center on the IUPUI campus. Martin added that other sponsor announcements will be forthcoming, but he would not specify what those would be.
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  1. I am also a "vet" of several Cirque shows and this one left me flat. It didn't have the amount of acrobatic stunts as the others that I have seen. I am still glad that I went to it and look forward to the next one but I put Varekai as my least favorite.

  2. Looking at the two companies - in spite of their relative size to one another -- Ricker's image is (by all accounts) pretty solid and reputable. Their locations are clean, employees are friendly and the products they offer are reasonably priced. By contrast, BP locations are all over the place and their reputation is poor, especially when you consider this is the same "company" whose disastrous oil spill and their response was nothing short of irresponsible should tell you a lot. The fact you also have people who are experienced in franchising saying their system/strategy is flawed is a good indication that another "spill" has occurred and it's the AM-PM/Ricker's customers/company that are having to deal with it.

  3. Daniel Lilly - Glad to hear about your points and miles. Enjoy Wisconsin and Illinois. You don't care one whit about financial discipline, which is why you will blast the "GOP". Classic liberalism.

  4. Isn't the real reason the terrain? The planners under-estimated the undulating terrain, sink holes, karst features, etc. This portion of the route was flawed from the beginning.

  5. You thought no Indy was bad, how's no fans working out for you? THe IRl No direct competition and still no fans. Hey George Family, spend another billion dollars, that will fix it.

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