Lilly puts name on tennis title

February 26, 2008
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The local stop on the ATP Tour now will be known as The Indianapolis Tennis Championships Presented By Lilly. Eli Lilly-which will use the tournament to promote specific drugs such as Humalog and Cymbalta-signed a two-year deal, which sports marketing experts said is likely worth between $1.3 million and $1.6 million. In July 2007, tournament officials announced that Lilly had tripled its financial commitment to the tournament to help make up for the loss of the event’s title sponsor, Thomson’s RCA brand. Eli Lilly has been involved in the tournament for three decades, ITC Director Kevin Martin said. Martin and Lilly CEO Sidney Taurel began discussing the new title sponsorship deal 18 months ago, Martin said at a press conference today at the Indianapolis Artsgarden. Though sports marketers said the Lilly signing is a big announcement for the tournament, it likely doesn’t match the $1 million annually RCA paid to be title sponsor before it exited following the 2006 tournament.

Martin said the Lilly deal is a comprehensive sponsorship package that will include a multi-day health-and-wellness fair that Lilly and ITC officials will put on in conjunction with this year’s tournament, which will be July 12-20 at the Indianapolis Tennis Center on the IUPUI campus. Martin added that other sponsor announcements will be forthcoming, but he would not specify what those would be.
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  1. The free market will seek its own level. If Employers cannot hire a retain good employees in Marion Co they will leave and set up shop in adjacent county. Marion Co already suffers from businesses leaving I would think this would encourage more of the same.

  2. We gotta stop this Senior crime. Perhaps long jail terms for these old boozers is in order. There are times these days (more rather than less) when this state makes me sick.

  3. One option is to redistribute the payroll tax already collected by the State. A greater share could be allocated to the county of the workplace location as opposed to the county of residency. Not a new tax, just re-allocate what is currently collected.

  4. Have to agree with Mal Burgess. The biggest problem is massive family breakdown in these neighborhoods. While there are a lot of similiarities, there is a MASSIVE difference between 46218 and 46219. 46219 is diluted by some stable areas, and that's probably where the officers live. Incentivizing is fine, but don't criticize officers for choosing not to live in these neighbor hoods. They have to have a break from what is arguably one of the highest stress job in the land. And you'll have to give me hard evidence that putting officers there is going to make a significant difference. Solid family units, responsible fathers, siblings with the same fathers, engaged parents, commitment to education, respect for the rule of law and the importance of work/a job. If the families and the schools (and society) will support these, THEN we can make a difference.

  5. @Agreed, when you dine in Marion County, the taxes paid on that meal go to state coffers (in the form of the normal sales taxes) and to the sports/entertainment venues operated by the CIB. The sales taxes on your clothing and supplies just go to the state. The ONLY way those purchases help out Indianapolis is through the payroll taxes paid by the (generally low-wage) hourly workers serving you.

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