Little cars big deal for IRL

January 15, 2009
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hotwheelsIndy Racing League officials are finalizing a deal with Mattel’s Hot Wheels to roll out a line of replica open-wheel cars this spring. As little cars go, this is a pretty big deal. Hot Wheels, which first came out in 1968, is easily the leading seller of toy and replica cars in North America. Hot Wheels has long been one of Mattel’s top revenue generators internationally.

Mattel officials approached the IRL last year about releasing a line of the standard-sized Hot Wheels cars to look just like the real race cars, something which should make IRL sponsors very happy. Though Mattel isn’t forking over much cash for the deal, the California-based company is promising to put lots of marketing muscle behind the initiative.

“This is a pretty comprehensive program where Hot Wheels is going to come up with a bunch of cars,” said IRL spokesman John Griffin. “They’re working with all the teams and drivers, so you’ll see a 7-11 car and a Motorola car and a lot of others. Clearly from a licensing and promotional stand point, this is a huge opportunity for us.”

Mattel also has proposed releasing a special series of larger toy IRL cars, and intends to put the 2009 IRL schedule on all of its packaging for IRL-themed items. IRL also will have a prominent presence on Hot Wheels’ interactive Web site.

Mattel officials are currently working on a number of promotions for the new line, Griffin said, and plan to be active at IRL races during the upcoming season.
  • The renewal of a link to potentially young fans. Smart move!
  • No one is taking free tickets to the actual earl, why would anyone pay money for little crapwagons? :lol:
    Is Mattel trying to go out of business?
    I doubt even Hot Wheels can de-hideous those abortions. But is is a big score for the 'league'. I trust they'll find a way to screw it up, they haven't ever disappointed in that department yet.
  • Meanwhile, Tony srews local merchant GreenLight Collectibles.

    before you spout off, b-wicky, do some research on the matter. Its about like the ethanol controversy, and we see how that has panned out for talkin Terry & TonyTard.
  • Point well taken, Mr. Hooey. For a true collector, Greenlight is the ticket. However, Hotwheels is the path to the youngsters, the up and coming fans, you know, like Hooey, Dewey and Looey.
  • Another positive step for the IRL. Getting out in front of the kids will help. You have to get fans at a young age. That goes for any sport. Same thing the Colts realized and are now doing.

    It would also be smart to come out with an IRL line of racing tracks and accessories. Of course I have never forgiven Hot Wheels for buying out and destroying Matchbox cars which were of far superior quality.
  • As much as I like and respect Kevin Davey, you can hardly compare Geen Light's reach to that of Matel's.
  • They'd better hurry. The 4 days of May is being shortened even more this year. Track opening later and fewer on track days. Maybe someone should start a series that will protect the integrity and traditions of the Indy 500
  • Amen, brother.
  • I just read that Campbell's Condensed Soup is interested in being title sponsor of TOneys condensed racing series
  • I can't count the number of CART owners who have stated on various occasions that they would prefer to emasculate the month of May. Tony George 1995
  • LOLx1000000000000.

    Campbells. :lol:
  • Well at least you have that uber successful c>rt series....err....Owrs series...err....ccws....err.... why can I not seem to find their schedule for this season.

    I am sure you guys will also fault NASCAR since they have already announced a large cut in testing, and the rumor is they will probably start cutting races. With the trouble in the big three, it is estimated at least one will drop out in the next 12 months if not two. That will mean a major cut in sponsorship. Things are tough all over, but it is much better to blame TG for it, right? the old Cart owners wanted Indy to be a one week affair. If not for TG, they would have had their way. Would I rather see a month than three weeks? Sure, would I rather see three weeks than 1 week you bet. Now could someone send me the C>rt/owrs/ccws schedule for this year, I can't wait to see the push to pass feature and special tires again. Now that is racing ya'all
  • Of course the league has to go after kids. the 3 generations before them no longer, don't, never did and never will care for TOneys league
  • BTW- the IRL* will have special tires this year. Someone tell Jabba the Foyt, he's too stupid to know the difference. And get back to me NASCAR cancels a race. It's not really a runour is you make it up yourself. Wishful thinking by the IRLQaeda. When will the Marty Roth and Shiggy Hattori Hot Wheels be avialable? Will they be as ugly as the real thing?
  • It's funny to see the gomerati all obsessed over CART still. Pathetically calling it 'owrs' as if it ever had that name, blathering on about how CART doesn't exist anymore, all in a delusional attempt to make someone think the 'league' somehow doesn't suck out loud. :lol: Very entertaining, unlike FTG's 'league'.

    Campbells - good one! :woot:
  • do you one race fans remember when the Indianapolis Star used to sell month of May subscriptions to a worldwide audience? TOney sure fixed that didn't he.
  • If you one race fans want to save money, those cars will be on clearance at your local K-Mart in a couple of months
  • SSD, Stan, Brett, Hooey, Dewey & Looey - The Knucklehead brothers spend so much time whining & crying because they have no one they can cheer for any more. Boo hoo hoo..........
  • No, not K-Mart, Dollar General. They will be on clearance right next to a cardboard cutout of Sarah Fisher and a tub of Frank's Energy Drink...
  • berwick, in all your blathering, that's the first thing you have gotten right. There is nothing in open wheel racing to cheer for
  • Ok, guys, let's take this analogy. Three Hoosiers have done their share of ruining Indiana Sporting Institutions. Tony George, open wheel racing; Miles Brand, IU Basketball, and Blake Ress, Indiana High School Basketball. The glaring difference to me is that Brand and Ress did so singlehandedly. There were many hands in the destruction of Open Wheel. And how do you justify Ganassi, Penske, and Andretti Green joining the IRL as early as they did?
  • berwickguy? did you really just ask that? You have the intellect of a wooden nickel, and the cleverness of Jabba the Foyt (i likes that one).

    Tony lied and lied and sold everyone down the river, all to become a weaker, more fartier engined nosie CART. look: foreign drivers, check. road races, check. street festivals, check. Jap engines, check. Eye-talyun cars, check. fans, uh......NOPE! ;)
  • Hooey: You missed the leading points of that post.

    I don't believe TG has the capacity to convince Ganassi, Penske, and AGR though lies alone.

    Since the teams don't get most of their money from TG, their are many financial hands in the complicity of what the IRL has to offer.

    Yeah, sure, I can defame, name call, make fun and all of that too of what is left. Oh, my, our kingdom for what we had in the 80's and ealy 90's. But, CART owners got too greedy and took the series in the wrong direction. I just try to hold out hope that the smart people in the series (and you have to agree there are some) will be able to overcome the lackings that TG has in time.

    And from the earlier point, Miles Brand and Blake Ress gave no one the opportunity to put a stop to their insipid, ruinous plans and for what disaster they left for Hoosier basketball fans.
  • I have never soley blamed FTG for the demise of OW. Chipster, Captain Liverspots and a series of inept CEO's and stupid moves by CART assisted. However, this was all started by one spoiled little punk, FTG. The irl* has no legitimate right to exist and never will.
  • Cars
    Pretty good post. I hope you create more in the future..

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  1. to mention the rest of Molly's experience- she served as Communications Director for the Indianapolis Department of Public Works and also did communications for the state. She's incredibly qualified for this role and has a real love for Indianapolis and Indiana. Best of luck to her!

  2. Shall we not demand the same scrutiny for law schools, med schools, heaven forbid, business schools, etc.? How many law school grads are servers? How many business start ups fail and how many business grads get low paying jobs because there are so few high paying positions available? Why does our legislature continue to demean public schools and give taxpayer dollars to charters and private schools, ($171 million last year), rather than investing in our community schools? We are on a course of disaster regarding our public school attitudes unless we change our thinking in a short time.

  3. I agree with the other reader's comment about the chunky tomato soup. I found myself wanting a breadstick to dip into it. It tasted more like a marinara sauce; I couldn't eat it as a soup. In general, I liked the place... but doubt that I'll frequent it once the novelty wears off.

  4. The Indiana toll road used to have some of the cleanest bathrooms you could find on the road. After the lease they went downhill quickly. While not the grossest you'll see, they hover a bit below average. Am not sure if this is indicative of the entire deal or merely a portion of it. But the goals of anyone taking over the lease will always be at odds. The fewer repairs they make, the more money they earn since they have a virtual monopoly on travel from Cleveland to Chicago. So they only comply to satisfy the rules. It's hard to hand public works over to private enterprise. The incentives are misaligned. In true competition, you'd have multiple roads, each build by different companies motivated to make theirs more attractive. Working to attract customers is very different than working to maximize profit on people who have no choice but to choose your road. Of course, we all know two roads would be even more ridiculous.

  5. The State is in a perfect position. The consortium overpaid for leasing the toll road. Good for the State. The money they paid is being used across the State to upgrade roads and bridges and employ people at at time most of the country is scrambling to fund basic repairs. Good for the State. Indiana taxpayers are no longer subsidizing the toll roads to the tune of millions a year as we had for the last 20 years because the legislature did not have the guts to raise tolls. Good for the State. If the consortium fails, they either find another operator, acceptable to the State, to buy them out or the road gets turned back over to the State and we keep the Billions. Good for the State. Pat Bauer is no longer the Majority or Minority Leader of the House. Good for the State. Anyway you look at this, the State received billions of dollars for an assett the taxpayers were subsidizing, the State does not have to pay to maintain the road for 70 years. I am having trouble seeing the downside.