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Excellent work by Cory Schouten and the IBJ to bring this story to light.
So, am I now eating at Patachou or a Shake Shack?
Does the IBJ have any fact to backup their assertion that Steak n Shake is changing their branding? Or are trying to compete with the Star on how many stories they can get incorrect??
The NCAA has the authority to sanction an entire school if a single player is caught receiving unauthorized gifts. In the case of Penn State an assistant coach was sentenced to life in prison after being convicted of numerous felonies on campus, and members of the administration have been charged with covering it up. To suggest that the NCAA had no reason to get involved is laughable.
This image is of a trade show booth, not a retail store. I'm sure no one in their branding brain trust would really make their retail stores look like a second-label jeans brand from JCPenney. I would bet it's done at way so attendees know the ownership of the updated concept. (I have to say, tho, glad they appear to be losing affinity to the 50's drive-in idiom they were toying with post-Young & Laramore...)