Local firm becoming NFL power

January 7, 2009
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maingateEven as the economy tanks, locally based MainGate Inc. continues to ink major merchandising deals. This week, MainGate signed a deal with the Kansas City Chiefs. This comes on the heels of a deal earlier this year with the St. Louis Rams, and the growth of its deal with the Indianapolis Colts.
The Chiefs signed MainGate Inc. as the exclusive online merchandiser for the organization. The three-year agreement, which positions MainGate Inc. to manage and maintain all aspects of the e-commerce Web site, will formally launch prior to the NFL draft in late April.

“Our priority is providing our fans with the best experience possible when shopping for and purchasing team merchandise,” said Tammy Fruits, Chiefs vice president of sales and marketing. “In MainGate, we feel as though we have found a company that is proven in the e-commerce space and has the ability to provide our valued fans with outstanding customer service and exceptional merchandise.”

Fruits’ faith in MainGate appears to be well placed. The Rams and Colts have seen sales increases during the MainGate era, said company officials. MainGate also manages operations at the Colts pro shops at Circle Centre Mall and Lucas Oil Stadium.

“Knowing we were selected by the Chiefs, out of all others, proves to us that we are living up to our vision of being the premier event retail and online merchandising company in the country,” said David Moroknek, President and CEO of MainGate Inc.

With its track record, it's only a matter of time until MainGate starts signing deals with stick-and-ball sports teams in the nation's biggest markets. Think New York, L.A. and Chicago.

The NFL business isn’t the only good news for MainGate during this rocky economic time. MainGate has long been a major player in the motorsports world, making, distributing and selling everything from coffee mugs to t-shirts for the likes of Danica Patrick, NHRA, John Force Racing, Indianapolis Motor Speedway, Indy Racing League and others. Moroknek expects to see a 30 percent plus sales increase this year in IRL and IMS goods as the Speedway begins its centennial celebration.

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.