Local firm scores another NFL deal

July 7, 2009
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vikingsLocally based merchandiser MainGate Inc. continues scoring deals with National Football League teams. Today, company officials announced they signed a 10-year deal to be the exclusive retail and merchandising company for the Minnesota Vikings.

In the last two years, MainGate has inked deals with the Indianapolis Colts, St. Louis Rams, Kansas City Chiefs and Detroit Lions. MainGate has become known in NFL circles for its ability to develop and operate retail Web sites and in-stadium stores.

MainGate, which has enjoyed double-digit percentage growth in recent years and has 180 full-time employees, also has merchandising agreements with the Indiana Pacers, New Jersey Nets, Indy Racing League driver Danica Patrick and the NHRA among others.

On July 1, MainGate signed an agreement to design products and manage on-line retail sales for the Susan G. Komen for the Cure, the nation’s leading breast cancer awareness and outreach organization. MainGate will revamp the ShopKomen.com Web site and redesign many of the pink products for which the organization has become known. The sale of the Komen products support breast cancer research and outreach worldwide.

The Vikings partnership, which formally began on June 27, positions MainGate to operate all three Vikings Locker Room mall stores, as well as merchandise locations throughout the Metrodome and at the team’s training camp in Mankato, Minn. MainGate will also operate all of the Vikings online merchandise sales.

“We are extremely excited to work with a proven company that matches our desire to offer excellent Vikings products and outstanding customer service,” said Steve LaCroix, Vikings vice president of sales and marketing. “We are like-minded in our goal to provide fans the very best quality and variety of merchandise at affordable prices.”

“Growing merchandise sales and protecting the Vikings brand are our goals for this program and we are 100 percent confident we will accomplish those goals,” said MainGate CEO Dave Moroknek.

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  • Great news for an Indy company. They should get a boost when the Vikes build their new stadium. I just hope some big national company does not buy them out and move them away.
  • If Brett Favre signs, that will be a nice short-term boost for MainGate. I would think it would be a pretty significant boost.

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  1. A Tilted Kilt at a water park themed hotel? Who planned that one? I guess the Dad's need something to do while the kids are on the water slides.

  2. Don't come down on the fair for offering drinks. This is a craft and certainly one that belongs in agriculture due to ingredients. And for those worrying about how much you can drink. I'm sure it's more to do with liability than anything else. They don't want people suing for being over served. If you want a buzz, do a little pre-drinking before you go.

  3. I don't drink but go into this "controlled area" so my friend can drink. They have their 3 drink limit and then I give my friend my 3 drink limit. How is the fair going to control this very likely situation????

  4. I feel the conditions of the alcohol sales are a bit heavy handed, but you need to realize this is the first year in quite some time that beer & wine will be sold at the fair. They're starting off slowly to get a gauge on how it will perform this year - I would assume if everything goes fine that they relax some of the limits in the next year or couple of years. That said, I think requiring the consumption of alcohol to only occur in the beer tent is a bit much. That is going to be an awkward situation for those with minors - "Honey, I'm getting a beer... Ok, sure go ahead... Alright see you in just a min- half an hour."

  5. This might be an effort on the part of the State Fair Board to manage the risk until they get a better feel for it. However, the blanket notion that alcohol should not be served at "family oriented" events is perhaps an oversimplification. and not too realistic. For 15 years, I was a volunteer at the Indianapolis Air Show, which was as family oriented an event as it gets. We sold beer donated by Monarch Beverage Company and served by licensed and trained employees of United Package Liquors who were unpaid volunteers. And where did that money go? To central Indiana children's charities, including Riley Hospital for Children! It's all about managing the risk.

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