Local marketer in midst of F1 fight

June 19, 2009
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brownJust Marketing International’s Zak Brown has found himself in the middle of the fight between Formula One teams and organizers. In London the past week and this weekend for the British Grand Prix and some meetings with his sponsor-clients, Brown met yesterday with F1 czar Bernie Ecclestone and several other series and team higher-ups.

Brown said he had a lengthy lunch with Ecclestone yesterday to underline the gravity of the situation. While Brown is optimistic the conflict will get resolved without a split, he said the revelation that FIA President Max Mosley intends to sue Ferrari and the other teams is troubling.

“Sponsors don’t have a high tolerance for this situation,” Brown said. “They have hundreds of millions of dollars invested, and they’re uncomfortable. [F1 and team officials] are definitely playing with fire.”

Indianapolis-based Just Marketing counts ING, LG, Johnnie Walker, Hilton Hotels and Lenovo as clients. Johnnie Walker, Hilton and Lenovo are McLaren team sponsors; ING is a Renault sponsor. LG—as well as the others—are F1 series sponsors.

“I’m not here to say who’s right and who’s wrong in this,” Brown said. “It’s not a sponsor’s place to say how the sport should be run. But I did tell them sponsors don’t want a breakaway series and they don’t want F1 without Ferrari, McLaren and the other core teams. My big message is to get this resolved and get it resolved quickly.”

Brown, who before founding Just Marketing drove in an F1 feeder series, said in all his years in the sport and in sports marketing, he’s never seen anything quite like this.

“This is one of the most intense negotiations I’ve seen,” Brown said. “There are a lot of negotiations still going on via significant threats by both parties. Both sides are very stuck on their own position.”
  • Please tell me Zak put Bernie in his place? I'd pay to see that.
  • Maybe he could clip one of those F1 sponsors and hook them to the rocketship that is the 'league'!! Title sponsor here we come!!


    Or not.
  • Zak isn't a pimple on Bernie's butt. He isn't in a position to do anything. How's that IRL title search going ?
  • Zak Brown + IRL = complete total failure. :lol:

    And he's got you thinking he's talking to Bernie? LMFAO. Bernie wouldn't tell him sheit.
  • I wouldn't be so sure about Zak. Those sponsors he represents mean real (big) money in any country. And Bernie understands that. Trust me, ZB has some sway in F1 and NASCAR because of who he represents.
  • Awesome! please let the class know about his accomplishments lately. I would really like to know!
  • Dahooey, it is posts like that where you lose credibility. To question how good Zak and Just Marketing is, really is funny.

    I mean here is a partial client list. Subway, Crown Royal, Verizon, UPS, BMW, Hilton, LG, Forbes just to name a few. Those are some of the biggest motorsports sponsors.

    The fact that he represents sponsors for some of the top teams and the series in F1 mean he has Bernies ear, because without sponsors there is no F1.

    The hate you show Just Marketing makes me wonder what they ever did to you. Sometimes all of this sounds like a vendetta, you against the world.
  • No haste towrds Just Marketing at all. I had no idea who they worked with.

    Just pointing out that IF they were working with TonyLeeege, where's all the great sponsor aand such??? Srsly - just askin!
  • No hate?

    Zak Brown + IRL = complete total failure.

    And he’s got you thinking he’s talking to Bernie? LMFAO. Bernie wouldn’t tell him sheit.

    I would say look at many of the sponsors with the IRL, and Zack probably had a hand in it. The title sponsor search is taking a while, but I am thinking the economy is part of it.
  • IRL: Always an excuse. :lol:
  • Dahooey: always dodging the issues.

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