Local marketer in midst of F1 fight

June 19, 2009
Back to TopCommentsE-mailPrintBookmark and Share
brownJust Marketing International’s Zak Brown has found himself in the middle of the fight between Formula One teams and organizers. In London the past week and this weekend for the British Grand Prix and some meetings with his sponsor-clients, Brown met yesterday with F1 czar Bernie Ecclestone and several other series and team higher-ups.

Brown said he had a lengthy lunch with Ecclestone yesterday to underline the gravity of the situation. While Brown is optimistic the conflict will get resolved without a split, he said the revelation that FIA President Max Mosley intends to sue Ferrari and the other teams is troubling.

“Sponsors don’t have a high tolerance for this situation,” Brown said. “They have hundreds of millions of dollars invested, and they’re uncomfortable. [F1 and team officials] are definitely playing with fire.”

Indianapolis-based Just Marketing counts ING, LG, Johnnie Walker, Hilton Hotels and Lenovo as clients. Johnnie Walker, Hilton and Lenovo are McLaren team sponsors; ING is a Renault sponsor. LG—as well as the others—are F1 series sponsors.

“I’m not here to say who’s right and who’s wrong in this,” Brown said. “It’s not a sponsor’s place to say how the sport should be run. But I did tell them sponsors don’t want a breakaway series and they don’t want F1 without Ferrari, McLaren and the other core teams. My big message is to get this resolved and get it resolved quickly.”

Brown, who before founding Just Marketing drove in an F1 feeder series, said in all his years in the sport and in sports marketing, he’s never seen anything quite like this.

“This is one of the most intense negotiations I’ve seen,” Brown said. “There are a lot of negotiations still going on via significant threats by both parties. Both sides are very stuck on their own position.”
  • Please tell me Zak put Bernie in his place? I'd pay to see that.
  • Maybe he could clip one of those F1 sponsors and hook them to the rocketship that is the 'league'!! Title sponsor here we come!!


    Or not.
  • Zak isn't a pimple on Bernie's butt. He isn't in a position to do anything. How's that IRL title search going ?
  • Zak Brown + IRL = complete total failure. :lol:

    And he's got you thinking he's talking to Bernie? LMFAO. Bernie wouldn't tell him sheit.
  • I wouldn't be so sure about Zak. Those sponsors he represents mean real (big) money in any country. And Bernie understands that. Trust me, ZB has some sway in F1 and NASCAR because of who he represents.
  • Awesome! please let the class know about his accomplishments lately. I would really like to know!
  • Dahooey, it is posts like that where you lose credibility. To question how good Zak and Just Marketing is, really is funny.

    I mean here is a partial client list. Subway, Crown Royal, Verizon, UPS, BMW, Hilton, LG, Forbes just to name a few. Those are some of the biggest motorsports sponsors.

    The fact that he represents sponsors for some of the top teams and the series in F1 mean he has Bernies ear, because without sponsors there is no F1.

    The hate you show Just Marketing makes me wonder what they ever did to you. Sometimes all of this sounds like a vendetta, you against the world.
  • No haste towrds Just Marketing at all. I had no idea who they worked with.

    Just pointing out that IF they were working with TonyLeeege, where's all the great sponsor aand such??? Srsly - just askin!
  • No hate?

    Zak Brown + IRL = complete total failure.

    And he’s got you thinking he’s talking to Bernie? LMFAO. Bernie wouldn’t tell him sheit.

    I would say look at many of the sponsors with the IRL, and Zack probably had a hand in it. The title sponsor search is taking a while, but I am thinking the economy is part of it.
  • IRL: Always an excuse. :lol:
  • Dahooey: always dodging the issues.

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. The east side does have potential...and I have always thought Washington Scare should become an outlet mall. Anyone remember how popular Eastgate was? Well, Indy has no outlet malls, we have to go to Edinburgh for the deep discounts and I don't understand why. Jim is right. We need a few good eastsiders interested in actually making some noise and trying to change the commerce, culture and stereotypes of the East side. Irvington is very progressive and making great strides, why can't the far east side ride on their coat tails to make some changes?

  2. Boston.com has an article from 2010 where they talk about how Interactions moved to Massachusetts in the year prior. http://www.boston.com/business/technology/innoeco/2010/07/interactions_banks_63_million.html The article includes a link back to that Inside Indiana Business press release I linked to earlier, snarkily noting, "Guess this 2006 plan to create 200-plus new jobs in Indiana didn't exactly work out."

  3. I live on the east side and I have read all your comments. a local paper just did an article on Washington square mall with just as many comments and concerns. I am not sure if they are still around, but there was an east side coalition with good intentions to do good things on the east side. And there is a facebook post that called my eastside indy with many old members of the eastside who voice concerns about the east side of the city. We need to come together and not just complain and moan, but come up with actual concrete solutions, because what Dal said is very very true- the eastside could be a goldmine in the right hands. But if anyone is going damn, and change things, it is us eastside residents

  4. Please go back re-read your economics text book and the fine print on the February 2014 CBO report. A minimum wage increase has never resulted in a net job loss...

  5. The GOP at the Statehouse is more interested in PR to keep their majority, than using it to get anything good actually done. The State continues its downward spiral.