Just Marketing signs BMW deal

April 3, 2008
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BMWraceOfficials for locally based Just Marketing International today announced they finalized a deal this week to work with BMW North American motorsports. Financial terms of the deal were not released.

Central to the commitment is support of a newly announced BMW M3 racing effort in the American Le Mans Series. The two-car GT2 class team will be fielded by Columbus, Ohio-based Rahal Letterman Racing. Following extensive 2008 development and testing of the BMW M3 race car, the Bobby Rahal-owned team will contest the full 2009 ALMS schedule.

“We are very confident that our proven partnership acquisition strategies and capabilities will accelerate BMWs ALMS campaign in attracting and maintaining long-term sponsor partners,” said Just Marketing President Zak Brown.

In addition to the M3 effort in ALMS, BMW is represented throughout North American motorsports including Grand-Am, SCCA and the newly reorganized and renamed Formula BMW Americas.

JMI, which was founded by Brown in 1994, made a name for itself initially helping pair sponsors with NASCAR teams. Later, JMI made a splash in Formula One, and most recently the local firm has been hired by the Indy Racing League to help find category sponsors and a title sponsor. JMI, whose revenue grew from $10.6 million in 2003 to $80 million in 2007, manages more than $300 million in motorsports sponsorship deals annually.

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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?