Just Marketing signs BMW deal

April 3, 2008
Back to TopCommentsE-mailPrintBookmark and Share
BMWraceOfficials for locally based Just Marketing International today announced they finalized a deal this week to work with BMW North American motorsports. Financial terms of the deal were not released.

Central to the commitment is support of a newly announced BMW M3 racing effort in the American Le Mans Series. The two-car GT2 class team will be fielded by Columbus, Ohio-based Rahal Letterman Racing. Following extensive 2008 development and testing of the BMW M3 race car, the Bobby Rahal-owned team will contest the full 2009 ALMS schedule.

“We are very confident that our proven partnership acquisition strategies and capabilities will accelerate BMWs ALMS campaign in attracting and maintaining long-term sponsor partners,” said Just Marketing President Zak Brown.

In addition to the M3 effort in ALMS, BMW is represented throughout North American motorsports including Grand-Am, SCCA and the newly reorganized and renamed Formula BMW Americas.

JMI, which was founded by Brown in 1994, made a name for itself initially helping pair sponsors with NASCAR teams. Later, JMI made a splash in Formula One, and most recently the local firm has been hired by the Indy Racing League to help find category sponsors and a title sponsor. JMI, whose revenue grew from $10.6 million in 2003 to $80 million in 2007, manages more than $300 million in motorsports sponsorship deals annually.

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by