Local name disappears from tower

January 15, 2008
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M&I PlazaM&I Logo Milwaukee-based M&I Bank didn't waste any time erasing the First Indiana name from the 31-story tower where the homegrown bank had its headquarters. The old sign disappeared this week, shortly after M&I closed on its $529-million acquisition of First Indiana. The bank plans to put signs on its new locations on Feb. 4. The installation of the tower sign will take longer because of its massive size. How will the new name look?
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  • like poo...
  • Another local bank gone. :-(
  • Sweet. That old sign looked horrible. I hated that typeface. Good riddance.

    :-)
  • this may be a good chance to do something unique with the lighting.
  • It is always interesting to see companies adapt their corporate logo to fit existing architecture. I don't know that a big cabinet sign would look appropriate. The might have to lose their box logo, although the font would be easy enough to reuse.

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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