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LOPRESTI: One Indy 500 race car will be covered with poignant stories

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mike lopresti sportsSo maybe you’ve heard of Cutters Race Team. That’s the new idea where, for a few bucks, you can help sponsor an Indianapolis 500 race car. So can your neighbor. So can your plumber.

They call it The People’s Car. How’s it going? We’ll get to that in a minute, but first, can you keep a secret?

It concerns Kathie Mason’s surprise for her son Dylan O’Dell. He’s a petty officer, second class, sailing around somewhere in the Middle East on the aircraft carrier USS Harry S. Truman. But come Indianapolis 500 race day, Dylan will be back home again in Indiana, and his name is going to be right there on one of the cars.

Yep, he’s a People’s Car sponsor. Just like his last name was Valvoline. Only, he’s not supposed to know that yet, so this is just between us, right?

The People’s Car is the idea of Jason Godby and Travis Tetrault of Indianapolis. For $100, you get a package including a T-shirt, a towel and your name on the car, perhaps next to Goodyear. You can go as high as $700, with more perks.

Dylan has a $200 package coming, but that’s classified.

“He kind of gets gypped at Christmas because he’s on a ship and I can’t send him a whole lot of stuff,” his mother was saying. “I thought this would be a good welcome home gift, and maybe it’d make up a little bit for Christmas, too.”

Godby and Tetrault are hoping to sign up 10,000 sponsors for $1 million and help woo the masses back to the race, on the theory that maybe it has lost a step or two in recent times.

“We’re just a couple of race fans that are trying to make a difference,” Godby said.

“The track was a great place to be, but there was a feeling it had lost that attraction,” Tetrault said. “How can we bring that back? A great way to do that is to get more people involved, and we thought the best way to do that was to bring along 10,000 other fans who wanted to be connected.”

So how’s it going? Closing in on 10,000 through that www.cuttersrt.com website?

“We’re a little shy of that,” Godby said, not prepared to say what “a little” means.

But sponsors have come from 25 states, Canada, South America.

“We’ve got our own little club down in Brazil,” Tetrault said.

Just lately, the two guys were loading packages for mailing until the middle of the night. And they coughed up their own sponsor payments, too.

“That was part of our deal,” Godby said. “If we’re doing it, we’re still putting our own money in. Travis and I put in our hundred bucks, and we’re up until 2:30 packing everybody else’s packages. It’s been a heck of a ride.”

One thing they didn’t expect was so much emotion to come bouncing back to them from people buying sponsorships with their heart more than their credit card. Many names on the car will be in honor of a child, or in memory of a parent.

“That was kind of shocking,” Tetrault said. “We were just doing this as a way to experience the race a different way, and get a bunch of race fans involved. We found out there was a lot deeper meaning to this.”

And so the name of John Richardville, who did not miss an Indy 500 for 40 years until he lost his fight with cancer, will be on there, at the request of his widow, Sheila. And Skid, the Colorado search and rescue dog, will be a four-legged sponsor, because of his owner, Jill Reynolds.

And Dylan O’Dell will walk off his aircraft carrier in April and get the news. He saw his first race at age 8, and 14 years later, has missed only one since, when he was deployed overseas.

“To see his face is going to be priceless,” said Kathie, who figures this gift will top the previous gold standard in presents to her son: a game for his PlayStation. “I’m going to be very emotional because I know what this race means to him.”

But will the surprise hold, or will some blabbermouth tweeter spill the beans?

“I’ve got my fingers crossed,” she said.

The People’s Car has been getting plenty of business from older fans but would like to reach out to the younger set. There is no driver yet, and if there aren’t enough sponsors for an entire car, one of Sarah Fisher’s entries will carry the names. Cutters Race Team wishes to make it clear this year is just a start—a brainstorm with barely time yet to blossom.

“The main thing we want to get out there to everybody is, we will be back,” Tetrault said. “We want to make sure people understand that we can make this happen.”

Meantime, Dylan O’Dell, fresh from the high seas, will soon get a thrill. So please, don’t mention this to anyone else. Loose lips sink ships, not to mention a mother’s plans.•

__________

Lopresti is a lifelong resident of Richmond and a graduate of Ball State University. He was a columnist for USA Today and Gannett newspapers for 31 years; he covered 34 Final Fours, 30 Super Bowls, 32 World Series and 16 Olympics. His column appears weekly. He can be reached at mlopresti@ibj.com.

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  • the 500 racing is still great
    While everyone has been complaining about TV ratings and the poor job that ESPN has done since it bought ABC, the Indy 500 racing has been great. While everyone has been complaining about how Tony George and his family screwed everything up, the Indy 500 racing has been great. Stop bitching about stuff and just go to the Indy 500 and enjoy the great racing. Change is going to happen, some good and some bad. The Indy 500 racing has improved every year for the last 5 or 6 years and no one seems to notice. We are lucky to have such a great race in our hometown for all of these years. By the way, the "snake pit" is back, but don't go. You are too old to enjoy it. The music is too loud, the scantily clad girls are too young and your heart will give out! Next, you're going to complain that Tony George forced Jim Nabors to retire this year, and Lloyd Ruby a few years back.
  • Interesting idea
    I like this idea. I might even toss in 100. Part of the reason the Indy 500 has taken a hit is because of horrible management by the family. Tinkering with tradition was just stupid. If it is t broke, don't fix it. Drivers jumping from team to team, new drivers every year, hard to be a fan of a driver if he it she is there for 1 year and then gone. Bring back the "snake pit", bring back the "new track records" and stop screwing with all the rule changes!!
    • Carl Haas could get millions
      for one sticker placed on a car; but that was before someone came along and fixed everything

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      1. I took Bruce's comments to highlight a glaring issue when it comes to a state's image, and therefore its overall branding. An example is Michigan vs. Indiana. Michigan has done an excellent job of following through on its branding strategy around "Pure Michigan", even down to the detail of the rest stops. Since a state's branding is often targeted to visitors, it makes sense that rest stops, being that point of first impression, should be significant. It is clear that Indiana doesn't care as much about the impression it gives visitors even though our branding as the Crossroads of America does place importance on travel. Bruce's point is quite logical and accurate.

      2. I appreciated the article. I guess I have become so accustomed to making my "pit stops" at places where I can ALSO get gasoline and something hot to eat, that I hardly even notice public rest stops anymore. That said, I do concur with the rationale that our rest stops (if we are to have them at all) can and should be both fiscally-responsible AND designed to make a positive impression about our state.

      3. I don't know about the rest of you but I only stop at these places for one reason, and it's not to picnic. I move trucks for dealers and have been to rest areas in most all 48 lower states. Some of ours need upgrading no doubt. Many states rest areas are much worse than ours. In the rest area on I-70 just past Richmond truckers have to hike about a quarter of a mile. When I stop I;m generally in a bit of a hurry. Convenience,not beauty, is a primary concern.

      4. Community Hospital is the only system to not have layoffs? That is not true. Because I was one of the people who was laid off from East. And all of the LPN's have been laid off. Just because their layoffs were not announced or done all together does not mean people did not lose their jobs. They cherry-picked people from departments one by one. But you add them all up and it's several hundred. And East has had a dramatic drop I in patient beds from 800 to around 125. I know because I worked there for 30 years.

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