You-review-it Monday: Super Bowl ads, Vonnegut on stage, and more

February 3, 2014
Back to TopCommentsE-mailPrintBookmark and Share

Fans of football and fans of advertising had a lot to be disappointed in with this year's Super Bowl. Those who followed my tweets #ibjarts may have sensed my frustration with both a lopsided game and ads that seemed to be more about garnering media attention than delivering any info about a product.

Do you think the average viewer could remember the difference between the overproduced car spots?

Does anyone think Coke's moving "America the Beautiful" wasn't at least partially intended to get Twittering gasbags upset? 

And did anyone not think that the times certainly have a' changed for shilling Bob Dylan?

Given what was happening, Bruno Mars should share the MVP award.

But the weekend wasn't all Super Bowl sadness. It was also opening weekend for the IRT's "Who Am I This Time?," which I look forward to writing about this week.

And you?

What did you think of the Super Bowl spots and halftime show? And did you catch any other A&E over the weekend?

  • Gasbags?
    Really Lou? Who are you implying are the gasbags?I thought that Coke commercial would have been more effective if the people singing were singing in English and their accents evident. Otherwise, it was very fragmented, I suppose reflective of the state of the country right now. The Doritos time machine got the biggest chuckle out me. Finally - how low on cash is Dylan to become a car salesman?
    • gasbags
      Joannie: The gasbags are those who think that hearing the song in different languages is somehow un-American. I didn't think it was fragmented at all. The music and the message of the song pulled it all together for me.
    • Dylan
      He's done it before...remember Victoria's Secret. Reality...Bob marches to his own drummer and doesn't care what anyone thinks...contributes to his enigmatic reputation...Budweiser no doubt noted the high ratings of AP's Puppy Bowl in staging this year's sweet almost too sweet offering...Perhaps your other commenter found the "gasbags" comment too strong, but I am with does appear that they did the ad with the mindset that the closed minded would come up for air...they were hoping for a reaction and controversy, and they got it...
    • Great ads for some other product
      Many of the ads were compelling, moving, thoughtful ... until they came to the product they were pitching. I came away with the overall impression that many of the ad agencies hired to do Super Bowl ads had created the ads long before they had a product to sell ... and so just tacked a client on to the end. (They should give that "Empowering" ad to some worthy nonprofit.)

    Post a comment to this blog

    We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
    You are legally responsible for what you post and your anonymity is not guaranteed.
    Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
    No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
    We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

    Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

    Sponsored by