You-review-it Monday: Super Bowl ads, Vonnegut on stage, and more

February 3, 2014
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Fans of football and fans of advertising had a lot to be disappointed in with this year's Super Bowl. Those who followed my tweets #ibjarts may have sensed my frustration with both a lopsided game and ads that seemed to be more about garnering media attention than delivering any info about a product.

Do you think the average viewer could remember the difference between the overproduced car spots?

Does anyone think Coke's moving "America the Beautiful" wasn't at least partially intended to get Twittering gasbags upset? 

And did anyone not think that the times certainly have a' changed for shilling Bob Dylan?

Given what was happening, Bruno Mars should share the MVP award.

But the weekend wasn't all Super Bowl sadness. It was also opening weekend for the IRT's "Who Am I This Time?," which I look forward to writing about this week.

And you?

What did you think of the Super Bowl spots and halftime show? And did you catch any other A&E over the weekend?

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  • Gasbags?
    Really Lou? Who are you implying are the gasbags?I thought that Coke commercial would have been more effective if the people singing were singing in English and their accents evident. Otherwise, it was very fragmented, I suppose reflective of the state of the country right now. The Doritos time machine got the biggest chuckle out me. Finally - how low on cash is Dylan to become a car salesman?
    • gasbags
      Joannie: The gasbags are those who think that hearing the song in different languages is somehow un-American. I didn't think it was fragmented at all. The music and the message of the song pulled it all together for me.
    • Dylan
      He's done it before...remember Victoria's Secret. Reality...Bob marches to his own drummer and doesn't care what anyone thinks...contributes to his enigmatic reputation...Budweiser no doubt noted the high ratings of AP's Puppy Bowl in staging this year's sweet almost too sweet offering...Perhaps your other commenter found the "gasbags" comment too strong, but I am with you...it does appear that they did the ad with the mindset that the closed minded would come up for air...they were hoping for a reaction and controversy, and they got it...
    • Great ads for some other product
      Many of the ads were compelling, moving, thoughtful ... until they came to the product they were pitching. I came away with the overall impression that many of the ad agencies hired to do Super Bowl ads had created the ads long before they had a product to sell ... and so just tacked a client on to the end. (They should give that "Empowering" ad to some worthy nonprofit.)

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    1. A Tilted Kilt at a water park themed hotel? Who planned that one? I guess the Dad's need something to do while the kids are on the water slides.

    2. Don't come down on the fair for offering drinks. This is a craft and certainly one that belongs in agriculture due to ingredients. And for those worrying about how much you can drink. I'm sure it's more to do with liability than anything else. They don't want people suing for being over served. If you want a buzz, do a little pre-drinking before you go.

    3. I don't drink but go into this "controlled area" so my friend can drink. They have their 3 drink limit and then I give my friend my 3 drink limit. How is the fair going to control this very likely situation????

    4. I feel the conditions of the alcohol sales are a bit heavy handed, but you need to realize this is the first year in quite some time that beer & wine will be sold at the fair. They're starting off slowly to get a gauge on how it will perform this year - I would assume if everything goes fine that they relax some of the limits in the next year or couple of years. That said, I think requiring the consumption of alcohol to only occur in the beer tent is a bit much. That is going to be an awkward situation for those with minors - "Honey, I'm getting a beer... Ok, sure go ahead... Alright see you in just a min- half an hour."

    5. This might be an effort on the part of the State Fair Board to manage the risk until they get a better feel for it. However, the blanket notion that alcohol should not be served at "family oriented" events is perhaps an oversimplification. and not too realistic. For 15 years, I was a volunteer at the Indianapolis Air Show, which was as family oriented an event as it gets. We sold beer donated by Monarch Beverage Company and served by licensed and trained employees of United Package Liquors who were unpaid volunteers. And where did that money go? To central Indiana children's charities, including Riley Hospital for Children! It's all about managing the risk.

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