Warhol flashed on Monument Circle

August 13, 2010
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When is a flash mob not a flash mob?

When the media has been notified and cameras are aimed at the supposedly surprise performance space.

That was the case minutes ago when a group of Warhol-wigged dancers surrounded Monument Circle and shimmied to the music of Lou Reed (choreographed by Susurrus’s Melli Hoppe). It was all a promo for the Indianapolis Museum of Art's exhibition "Andy Warhol Enterprises," opening Oct. 10.

If it didn't have the spontaneous flash of the mobs you see on YouTubeor a dynamically developing dance component beyond the initial impactthe marketing stunt did seem to fulfill its primary objective, which was to get attention.

Warhol himself probably would have smiled. Now I think I'll go home and have a can of Campbell's Soup for lunch.

Your thoughts?

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  • I heart Andy
    A little disappointed I missed this, but looking forward to 10/10/10 at IMA! (Would add it's worth the trip to Pittsburgh for the Warhol Museum ... and probably other stuff that city has to offer)
  • Awesome!
    Good work IMA! This was a great addition to my Friday afternoon lunch break. Definitely looking forward to this exhibition.

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  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

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