Are you (NFL) Experienced? This time, a visit to the sponsored areas

January 28, 2012
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My first time through the NFL Experience (see video here), I focused on the interactive events and displays created by the football league.

On my revisit, I switched focus to the sponsored areas—that is, the places where the glory of the gridiron isn’t the only thing being sold.

It’s here that the interactive games include strapping on a vendor tray and delivering Pepsi Max to each locker in a simulated locker room. It’s where a computerized competitive matching game includes both football photos and a new Doritos flavor. It’s where mini footballs sporting are passed out that say “Bridgestone” instead of “Wilson.” And it’s where, after jumping, pushing, and dodging your way through a football obstacle course, your speed is compared to a 4G download.

And you know what? I’m okay with that… because I had a kid in tow (As much as it’s touted as an attraction for all ages, the NFL Experience really should be experienced with a pre-teen posse).

Yes, I try to give the kid an understanding of the manipulative power of marketing.

But I also have an appreciation for the fact that, in sponsor-land, the lines are much shorter than those in the rest of the hall.

On my earlier tour, an NFL Experience representative said that care is taking to trying to make the lines stay under 20 minutes each. But as any parent who has ever been to Disneyland knows, 20 minutes can be an eternity.

And that 20 minute target may be fantasyland as the big day gets closer and the already significant crowds get even more significant.

If you go to the NFL Experience—and, if you can afford it and care at all about sports, your really should—just prepare yourself and your mini-me for the waits.

And enjoy your free bag of Doritos.

More to come….


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  1. So much for Eric Holder's conversation about race. If white people have got something to say, they get sued over it. Bottom line: white people have un-freer speech than others as a consequence of the misnamed "Civil rights laws."

  2. I agree, having seen three shows, that I was less than wowed. Disappointing!!

  3. Start drilling, start fracking, and start using our own energy. Other states have enriched their citizens and nearly elminated unemployment by using these resources that are on private land. If you are against the 'low prices' of discount stores, the best way to allow shoppers more choice is to empower them with better earnings. NOT through manipulated gov mandated min wage hikes, but better jobs and higher competitive pay. This would be direct result of using our own energy resources, yet Obama knows that Americans who arent dependent of gov welfare are much less likely to vote Dem, so he looks for ways to ensure America's decline and keep its citizens dependent of gov.

  4. Say It Loud, I'm Black and Ashamed: It's too bad that with certain "black" entertainment events, it seems violence and thuggery follows and the collateral damage that it leaves behinds continues to be a strain on the city in terms of people getting hurt, killed or becoming victims of crimes and/or stretching city resources. I remember shopping in the Meadows area years ago until violence and crime ended make most of the business pack you and leave as did with Lafayette Square and Washington Square. Over the past 10 to 12 years, I remember going to the Indiana Black Expo Soul Picnic in Washington Park. Violence, gang fights and homicides ended that. My great grandmother still bears the scares on her leg from when she was trampled by a group of thugs running from gun fire from a rival gang. With hundreds of police offices downtown still multiple shootings, people getting shot downtown during Black Expo. A number of people getting shots or murdered at black clubs around the city like Club Six on the west side, The Industry downtown, Jamal Tinsley's shot out in front of the Conrad, multiple fights and shootings at the skating rinks, shootings at Circle Center Mall and shooting and robberies and car jackings at Lafayette Mall. Shootings and gang violence and the State Fair. I can go on and on and on. Now Broad Ripple. (Shaking head side to side) Say It Loud, I'm Black and I'm Ashamed.

  5. Ballard Administration. Too funny. This is the least fiscally responsive administration I have ever seen. One thing this article failed to mention, is that the Hoosier State line delivers rail cars to the Amtrak Beech Grove maintenance facility for refurbishment. That's an economic development issue. And the jobs there are high-paying. That alone is worth the City's investment.