Lucas Oil Stadium and Mail Pouch

August 14, 2008
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Lucas Oil Stadium has nabbed lots of favorable reviews for its retro look, sliding widows looking onto downtown and retractable roof.

Now a question.

What do you think about the Lucas Oil Stadium name painted in white on the black roof? Does it remind anyone else of Mail Pouch tobacco ads on barns?

And whatâ??s your take on the larger issue of signage on the stadium? Do you like it?
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  • Mr. Lucas paid a lot of money for the stadium naming rights, so he deserves to have his company's name on the building. That said, does it need to be plastered all over the thing?
  • Beautiful stadium, dumb name. Enough said.
  • Let's see...Heinz Field; Tropicana Field; Minute Maid Park. Those all are really bad names for a stadium. But just think how much worse they would have sounded if they had gone with Heinz Ketchup Field; or Tropicana Orange Juice Field; or Minute Maid Orange Juice Park.

    Why couldn't they just have called it Lucas Stadium. If it really is worth all that money to put your company name on the thing, won't the name Lucas become synonymous with oil soon enough?

    Oil has just about it's worst image of all time right about now, and we're proudly displaying the word all over our biggest building?

    LAME!!!!
  • DutchEastIndie:

    Lucas Oil is the name of the Company, not Lucas. Why would he shell out the kind of money he paid and not get it right? Heinz makes more than ketchup, Tropicana and Minute Maid make more than orange juice so naming them in the manner you suggested wouldn't make sense.
  • Totally agree with DutchEastIndie! My favorite place to watch a baseball game is Wrigley Field...not WM Wrigley Jr. Company field, or Wrigely Chewing Gum field.

    The name is already there, but let's stop calling it Lucas Oil Stadium. Call it Lucas Stadium over and over agian until it catches on. :)
  • It doesn't resemble a Mail Pouch barn in the least... that said, naming rights are what they are, and Lucas Oil with its Lucas Oil Plaza inside the stadium will reap the rewards of name recognition for years to come.
  • Eric:

    It's not call WM Wrigley Jr. Company field because the Wrigley family bought, not the company.
  • Wow... I should really proofread before I post replies :) called and bought it were what I meant to say.
  • As long as they keep all the letters lit up on the signs, I could care less. It looked pretty bad last week when the C was dark.
  • With all due respect to the Mr. Lucas and his wife. They are very nice people!

    But, I believe it they have plenty of exposure in enough places, outside and areas inside the building. RCA never came close to this much placement in the dome or outside.

    I believe the roof took it over the top! It looks bad!
  • I don't mind the name at all - in fact I'm already looking forward to it's nickname: The Luke. BUT - the actual signage is pretty darn bad. Almost as bad as the 'Lucas Oil' Indy Go buses that now populate our landscape. Couldn't they please hire a designer?!?!
  • When is Lucas Oil going to move its headquarters from California to Indianapolis?
  • Don-
    Do you work for the company? Why be such an apologist.

    It is an ugly name, period.

    By the way, the official name of the company (according to their web site and other advertisements), is LUCAS OIL PRODUCTS INC., not just Lucas Oil. So, if you think using the full name of the company is necessary, then why not use that?
  • And they sell maore than just oil (just like Heinz nad Tropicana). Look it up.

    They have amatuer at best graphics and it all just loks really tacky.
  • The name and signs are horrible. A great stain on our beautiful new stadium.
  • DutchEastIndie:

    I don't work for them and I'm not being an apologist. I don't think it's a great name (although I love the nickname The Luke and that's what I call it) and I was just trying to point out a flaw in your logic. Obviously you didn't get it.

    And brush up on you reading comprehension skills... I never said it was their full name. Lucas Oil is the name they go by in marketing materials, product labeling, their website URL (www.lucasoil.com) and that's how people know them. That's why they chose to put that on the stadium. Comparing it to naming stadiums after a single product as you did was a bad comparison, IMO.
  • Lucas Oil doesn't bother me at all. It makes clear the identy. LUCAS STADIUM? Who in the world is Lucas?

    What does irk me is that the folks in Indianapolis set back and allowed RCA to remove the name HOOSIER. Why could it not have been called the RCA HOOSIER DOME?

    I'd say encourge Lucas to include Hoosier somewhere in the name.
    Lucas Oil Hoosier Stadium. Now there's a name!
  • See new story posted over the weekend. When did Lucas pay for nick-name rights, too?

    Don-
    Have you been totheir website? Look at the plastic bottles of Oil. LUCAS in huge letters, not LUCAS OIL in huge letters. And sorry you have to stop calling it by your beloved nickname (The Luke) as per the the winey Lucas' orders.
  • The name and the signage would be a lot more acceptable if the money were going to the city and the taxpayers who are paying for this monument to football.

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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