Manning vs. Manning II

February 15, 2008
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Less than two weeks after Super Bowl XLII, N.Y. Giants quarterback Eli Manning is already picking up ground on older brother Peyton, Indianapolis Colts QB, at least in terms of jersey sales.

Merchandise sales is a big revenue line for the National Football League, and jersey sales make up the biggest slice of that pie. The league sells more than 4 million jerseys annually, bringing in an estimated $350 million. The top 20 best selling NFL jerseys from April 1 to Feb. 8 on, a key indicator of overall sales, are listed below. Eli recently jumped into the top 20 at No. 7, while Peyton is holding his own at No. 4. Sports business experts think Eli could overtake Peyton this summer. Colts defensive back Bob Sanders is one of only four defensive players to make the top 20.

1. Tony Romo, Dallas Cowboys
2. Tom Brady, New England Patriots
3. Brett Favre, Green Bay Packers
4. Peyton Manning, Indianapolis Colts
5. LaDainian Tomlinson, San Diego Chargers
6. Adrian Peterson, Minnesota Vikings
7. Eli Manning, New York Giants
8. Randy Moss, New England Patriots
9. Brian Urlacher, Chicago Bears
10. Troy Polamalu, Pittsburgh Steelers
11. Devin Hester, Chicago Bears
12. Marion Barber, Dallas Cowboys
13. Reggie Bush, New Orleans Saints
14. Ben Roethlisberger, Pittsburgh Steelers
15. Terrell Owens, Dallas Cowboys
16. Jason Witten, Dallas Cowboys
17. Brady Quinn, Cleveland Browns
18. Sean Taylor, Washington Redskins
19. Brian Westbrook, Philadelphia Eagles
20. Bob Sanders, Indianapolis Colts

So, will Eli overtake Peyton? And what is Brady Quinn doing on this list?
  • With a market 10 times the size of Indianapolis and a fresh Super Bowl win Eli has a good chance of taking over his big brother.
  • Go Bob, Go Bob, Go Bob. I would not be surprised to see Eli jump over Peyton this summer after the big Super Bowl win by the Giants. But it will be interesting to see if Eli can maintain that popularity into the new season. Will Eli be a guy like Brett Farve or Ben Roethisberger who stays a top seller even when their team isn't on top? I would say probably not unless Eli gets more heavily marketed through national ad campaigns.
  • It appears that Eli is already hitting pay dirt after his Super Bowl win. I have just learned that Eli had a clause inserted in his contract by his agent that earned the young quarterback a $250,000 bonus for winning the wild card game, $500,000 more for winning the divisional round playoff game, and another $250,000 for the NFC Championship game. His contract, negotiated by agent Tom Condon, also stipulated the Giants pay him another $500,000 bonus for winning the Super Bowl. All told, Eli Manning netted a nifty $1.5 million in contract bonuses for the Giants' playoff run. While these type of bonus laiden contracts are not common in the NFL, Condon said for his No. 1 overall picks, they are not uncommon.
  • The year Peyton was drafted, the NFL did not think they would sell enough Manning jerseys to justify setting up the printers. When I walk in to the RCA dome, it takes me less than a minute to see the number of jerseys for breaking even, 235...

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.