Marketers teach biz of school sports

April 23, 2008
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raycomptonThe looming property tax crisis has Indiana high schools fearful that athletic department budgets could be the focus of future fiscal cuts.

Ray Compton, one central Indiana’s most successful—and unconventional—sports marketers has a plan to help. Compton’s company, Compton Strategies, in partnership with several Indiana sports marketing professionals, have come together to offer the first Indiana High School Sports/Music Marketing and Sponsorship Seminar tomorrow at the Forum Conference Center in Fishers. Compton thinks music programs and school bands also have much to be concerned about.

Compton’s plan is to give high school officials the tools they need to market their programs to generate more of the revenue they need to continue—and rely less on unpredictable income from property taxes.

“Our goal is to use the experiences and insights that we have collected over the years to provide guidance, leadership and assistance to the high school industry,” said Compton, who formerly worked in marketing for the Indianapolis Colts, Indiana Pacers and Indianapolis Ice. “It is important to all of us that our state’s high schools continue to provide first-class activities in sports and music for their students. We believe there are ways that they can help solve some of the financial challenges that they may face in the immediate future. Our goal is to help uncover those avenues for them.”

Presenters include:
· Judy Shoemaker, National Federation of State High School Associations
· Bob Bernard, Strategic Marketing Alliance
· Larry Konfirst, Konfirst Consulting
· Frank Hancock, Sport Graphics
· Chris Kaufman, Indiana High School Athletic Association
· David Cranfill, Three-sixty Group
· Cal Kuphall, long-time college athletic administrator
· Vic Ruthig and Rita DeKlyen, Compton Strategies
· State Rep. Mike Murphy

Topics of presentations will range from turning games into fun events for fans and sponsors, developing Internet and email strategies to expand fundraising and sponsorships and exploring new methods to increase merchandise sales through licensing.

The seminar runs from 9 a.m. to 2 p.m. and tickets are $90.
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  • This seems like a solid idea. But the $90 seems a bit stiff. How are schools hurting for money supposed to be able to afford that.
  • It seems they should keep the cost down on this first year introductory offer until they can establish an ROI on this seminar. But it is a unique offering, so who knows, maybe the demand will be great.
  • This makes a lot of sense to me. This property tax situation has a lot of school programs in real trouble.

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  1. I never thought I'd see the day when a Republican Mayor would lead the charge in attempting to raise every tax we have to pay. Now it's income taxes and property taxes that Ballard wants to increase. And to pay for a pre-K program? Many studies have shown that pre-K offer no long-term educational benefits whatsoever. And Ballard is pitching it as a way of fighting crime? Who is he kidding? It's about government provided day care. It's a shame that we elected a Republican who has turned out to be a huge big spending, big taxing, big borrowing liberal Democrat.

  2. Why do we blame the unions? They did not create the 11 different school districts that are the root of the problem.

  3. I was just watching an AOW race from cleveland in 1997...in addition to the 65K for the race, there were more people in boats watching that race from the lake than were IndyCar fans watching the 2014 IndyCar season finale in the Fontana grandstands. Just sayin...That's some resurgence modern IndyCar has going. Almost profitable, nobody in the grandstands and TV ratings dropping 61% at some tracks in the series. Business model..."CRAZY" as said by a NASCAR track general manager. Yup, this thing is purring like a cat! Sponsors...send them your cash, pronto!!! LOL, not a chance.

  4. I'm sure Indiana is paradise for the wealthy and affluent, but what about the rest of us? Over the last 40 years, conservatives and the business elite have run this country (and state)into the ground. The pendulum will swing back as more moderate voters get tired of Reaganomics and regressive social policies. Add to that the wave of minority voters coming up in the next 10 to 15 years and things will get better. unfortunately we have to suffer through 10 more years of gerrymandered districts and dispropionate representation.

  5. Funny thing....rich people telling poor people how bad the other rich people are wanting to cut benefits/school etc and that they should vote for those rich people that just did it. Just saying..............

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