Marketers teach biz of school sports

April 23, 2008
Back to TopCommentsE-mailPrintBookmark and Share
raycomptonThe looming property tax crisis has Indiana high schools fearful that athletic department budgets could be the focus of future fiscal cuts.

Ray Compton, one central Indiana’s most successful—and unconventional—sports marketers has a plan to help. Compton’s company, Compton Strategies, in partnership with several Indiana sports marketing professionals, have come together to offer the first Indiana High School Sports/Music Marketing and Sponsorship Seminar tomorrow at the Forum Conference Center in Fishers. Compton thinks music programs and school bands also have much to be concerned about.

Compton’s plan is to give high school officials the tools they need to market their programs to generate more of the revenue they need to continue—and rely less on unpredictable income from property taxes.

“Our goal is to use the experiences and insights that we have collected over the years to provide guidance, leadership and assistance to the high school industry,” said Compton, who formerly worked in marketing for the Indianapolis Colts, Indiana Pacers and Indianapolis Ice. “It is important to all of us that our state’s high schools continue to provide first-class activities in sports and music for their students. We believe there are ways that they can help solve some of the financial challenges that they may face in the immediate future. Our goal is to help uncover those avenues for them.”

Presenters include:
· Judy Shoemaker, National Federation of State High School Associations
· Bob Bernard, Strategic Marketing Alliance
· Larry Konfirst, Konfirst Consulting
· Frank Hancock, Sport Graphics
· Chris Kaufman, Indiana High School Athletic Association
· David Cranfill, Three-sixty Group
· Cal Kuphall, long-time college athletic administrator
· Vic Ruthig and Rita DeKlyen, Compton Strategies
· State Rep. Mike Murphy

Topics of presentations will range from turning games into fun events for fans and sponsors, developing Internet and email strategies to expand fundraising and sponsorships and exploring new methods to increase merchandise sales through licensing.

The seminar runs from 9 a.m. to 2 p.m. and tickets are $90.
ADVERTISEMENT
  • This seems like a solid idea. But the $90 seems a bit stiff. How are schools hurting for money supposed to be able to afford that.
  • It seems they should keep the cost down on this first year introductory offer until they can establish an ROI on this seminar. But it is a unique offering, so who knows, maybe the demand will be great.
  • This makes a lot of sense to me. This property tax situation has a lot of school programs in real trouble.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
ADVERTISEMENT