Marketers teach biz of school sports

April 23, 2008
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raycomptonThe looming property tax crisis has Indiana high schools fearful that athletic department budgets could be the focus of future fiscal cuts.

Ray Compton, one central Indiana’s most successful—and unconventional—sports marketers has a plan to help. Compton’s company, Compton Strategies, in partnership with several Indiana sports marketing professionals, have come together to offer the first Indiana High School Sports/Music Marketing and Sponsorship Seminar tomorrow at the Forum Conference Center in Fishers. Compton thinks music programs and school bands also have much to be concerned about.

Compton’s plan is to give high school officials the tools they need to market their programs to generate more of the revenue they need to continue—and rely less on unpredictable income from property taxes.

“Our goal is to use the experiences and insights that we have collected over the years to provide guidance, leadership and assistance to the high school industry,” said Compton, who formerly worked in marketing for the Indianapolis Colts, Indiana Pacers and Indianapolis Ice. “It is important to all of us that our state’s high schools continue to provide first-class activities in sports and music for their students. We believe there are ways that they can help solve some of the financial challenges that they may face in the immediate future. Our goal is to help uncover those avenues for them.”

Presenters include:
· Judy Shoemaker, National Federation of State High School Associations
· Bob Bernard, Strategic Marketing Alliance
· Larry Konfirst, Konfirst Consulting
· Frank Hancock, Sport Graphics
· Chris Kaufman, Indiana High School Athletic Association
· David Cranfill, Three-sixty Group
· Cal Kuphall, long-time college athletic administrator
· Vic Ruthig and Rita DeKlyen, Compton Strategies
· State Rep. Mike Murphy

Topics of presentations will range from turning games into fun events for fans and sponsors, developing Internet and email strategies to expand fundraising and sponsorships and exploring new methods to increase merchandise sales through licensing.

The seminar runs from 9 a.m. to 2 p.m. and tickets are $90.
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  • This seems like a solid idea. But the $90 seems a bit stiff. How are schools hurting for money supposed to be able to afford that.
  • It seems they should keep the cost down on this first year introductory offer until they can establish an ROI on this seminar. But it is a unique offering, so who knows, maybe the demand will be great.
  • This makes a lot of sense to me. This property tax situation has a lot of school programs in real trouble.

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  1. Can your dog sign a marriage license or personally state that he wishes to join you in a legal union? If not then no, you cannot marry him. When you teach him to read, write, and speak a discernible language, then maybe you'll have a reasonable argument. Thanks for playing!

  2. Look no further than Mike Rowe, the former host of dirty jobs, who was also a classically trained singer.

  3. Current law states income taxes are paid to the county of residence not county of income source. The most likely scenario would be some alteration of the income tax distribution formula so money earned in Marion co. would go to Marion Co by residents of other counties would partially be distributed to Marion co. as opposed to now where the entirety is held by the resident's county.

  4. This is more same-old, same-old from a new generation of non-progressive 'progressives and fear mongers. One only needs to look at the economic havoc being experienced in California to understand the effect of drought on economies and people's lives. The same mindset in California turned a blind eye to the growth of population and water needs in California, defeating proposal after proposal to build reservoirs, improve water storage and delivery infrastructure...and the price now being paid for putting the demands of a raucous minority ahead of the needs of many. Some people never, never learn..

  5. I wonder if I can marry him too? Considering we are both males, wouldn't that be a same sex marriage as well? If they don't honor it, I'll scream discrimination just like all these people have....

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