Marketers teach biz of school sports

April 23, 2008
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raycomptonThe looming property tax crisis has Indiana high schools fearful that athletic department budgets could be the focus of future fiscal cuts.

Ray Compton, one central Indiana’s most successful—and unconventional—sports marketers has a plan to help. Compton’s company, Compton Strategies, in partnership with several Indiana sports marketing professionals, have come together to offer the first Indiana High School Sports/Music Marketing and Sponsorship Seminar tomorrow at the Forum Conference Center in Fishers. Compton thinks music programs and school bands also have much to be concerned about.

Compton’s plan is to give high school officials the tools they need to market their programs to generate more of the revenue they need to continue—and rely less on unpredictable income from property taxes.

“Our goal is to use the experiences and insights that we have collected over the years to provide guidance, leadership and assistance to the high school industry,” said Compton, who formerly worked in marketing for the Indianapolis Colts, Indiana Pacers and Indianapolis Ice. “It is important to all of us that our state’s high schools continue to provide first-class activities in sports and music for their students. We believe there are ways that they can help solve some of the financial challenges that they may face in the immediate future. Our goal is to help uncover those avenues for them.”

Presenters include:
· Judy Shoemaker, National Federation of State High School Associations
· Bob Bernard, Strategic Marketing Alliance
· Larry Konfirst, Konfirst Consulting
· Frank Hancock, Sport Graphics
· Chris Kaufman, Indiana High School Athletic Association
· David Cranfill, Three-sixty Group
· Cal Kuphall, long-time college athletic administrator
· Vic Ruthig and Rita DeKlyen, Compton Strategies
· State Rep. Mike Murphy

Topics of presentations will range from turning games into fun events for fans and sponsors, developing Internet and email strategies to expand fundraising and sponsorships and exploring new methods to increase merchandise sales through licensing.

The seminar runs from 9 a.m. to 2 p.m. and tickets are $90.
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  • This seems like a solid idea. But the $90 seems a bit stiff. How are schools hurting for money supposed to be able to afford that.
  • It seems they should keep the cost down on this first year introductory offer until they can establish an ROI on this seminar. But it is a unique offering, so who knows, maybe the demand will be great.
  • This makes a lot of sense to me. This property tax situation has a lot of school programs in real trouble.

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  1. why oh why does this state continue to elect these people....do you wonder how much was graft out of the 3.8 billion?

  2. i too think this is a great idea. I think the vision and need is there as well. But also agree with Wendy that there may be better location in our city to fulfill this vision and help grow the sports of hockey and figure skating in Indy. Also to help further develop other parts of the city that seem often forgotten. Any of the other 6 townships out side of the three northernmost could benefit greatly from a facility and a vision like this. For a vision that sounds philanthropic, the location is appears more about the money. Would really like to see it elsewhere, but still wish the development the best of luck, as we can always use more ice in the city. As for the Ice growth when they return, if schedules can be coordinated with the Fuel, what could be better than to have high level hockey available to go see every weekend of the season? Good luck with the development and the return of the Ice.

  3. How many parking spaces do they have at Ironworks? Will residents have reserved spaces or will they have to troll for a space among the people that are there at Ruth Chris & Sangiovese?

  4. You do not get speeding ticket first time you speed and this is not first time Mr.Page has speed. One act should not define a man and this one act won't. He got off with a slap on the wrist. I agree with judge no person was injured by his actions. The state was robbed of money by paying too much rent for a building and that money could have been used for social services. The Page family maybe "generous" with their money but for most part all of it is dirty money that he obtained for sources that are not on the upright. Page is the kind of lawyer that gives lawyers a bad name. He paid off this judge like he has many other tine and walked away. Does he still have his license. I believe so. Hire him to get you confiscated drug money back. He will. It will cost you.

  5. I remain amazed at the level of expertise of the average Internet Television Executive. Obviously they have all the answers and know the business inside and out.

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