Marketers teach biz of school sports

April 23, 2008
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raycomptonThe looming property tax crisis has Indiana high schools fearful that athletic department budgets could be the focus of future fiscal cuts.

Ray Compton, one central Indiana’s most successful—and unconventional—sports marketers has a plan to help. Compton’s company, Compton Strategies, in partnership with several Indiana sports marketing professionals, have come together to offer the first Indiana High School Sports/Music Marketing and Sponsorship Seminar tomorrow at the Forum Conference Center in Fishers. Compton thinks music programs and school bands also have much to be concerned about.

Compton’s plan is to give high school officials the tools they need to market their programs to generate more of the revenue they need to continue—and rely less on unpredictable income from property taxes.

“Our goal is to use the experiences and insights that we have collected over the years to provide guidance, leadership and assistance to the high school industry,” said Compton, who formerly worked in marketing for the Indianapolis Colts, Indiana Pacers and Indianapolis Ice. “It is important to all of us that our state’s high schools continue to provide first-class activities in sports and music for their students. We believe there are ways that they can help solve some of the financial challenges that they may face in the immediate future. Our goal is to help uncover those avenues for them.”

Presenters include:
· Judy Shoemaker, National Federation of State High School Associations
· Bob Bernard, Strategic Marketing Alliance
· Larry Konfirst, Konfirst Consulting
· Frank Hancock, Sport Graphics
· Chris Kaufman, Indiana High School Athletic Association
· David Cranfill, Three-sixty Group
· Cal Kuphall, long-time college athletic administrator
· Vic Ruthig and Rita DeKlyen, Compton Strategies
· State Rep. Mike Murphy

Topics of presentations will range from turning games into fun events for fans and sponsors, developing Internet and email strategies to expand fundraising and sponsorships and exploring new methods to increase merchandise sales through licensing.

The seminar runs from 9 a.m. to 2 p.m. and tickets are $90.
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  • This seems like a solid idea. But the $90 seems a bit stiff. How are schools hurting for money supposed to be able to afford that.
  • It seems they should keep the cost down on this first year introductory offer until they can establish an ROI on this seminar. But it is a unique offering, so who knows, maybe the demand will be great.
  • This makes a lot of sense to me. This property tax situation has a lot of school programs in real trouble.

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  1. So much for Eric Holder's conversation about race. If white people have got something to say, they get sued over it. Bottom line: white people have un-freer speech than others as a consequence of the misnamed "Civil rights laws."

  2. I agree, having seen three shows, that I was less than wowed. Disappointing!!

  3. Start drilling, start fracking, and start using our own energy. Other states have enriched their citizens and nearly elminated unemployment by using these resources that are on private land. If you are against the 'low prices' of discount stores, the best way to allow shoppers more choice is to empower them with better earnings. NOT through manipulated gov mandated min wage hikes, but better jobs and higher competitive pay. This would be direct result of using our own energy resources, yet Obama knows that Americans who arent dependent of gov welfare are much less likely to vote Dem, so he looks for ways to ensure America's decline and keep its citizens dependent of gov.

  4. Say It Loud, I'm Black and Ashamed: It's too bad that with certain "black" entertainment events, it seems violence and thuggery follows and the collateral damage that it leaves behinds continues to be a strain on the city in terms of people getting hurt, killed or becoming victims of crimes and/or stretching city resources. I remember shopping in the Meadows area years ago until violence and crime ended make most of the business pack you and leave as did with Lafayette Square and Washington Square. Over the past 10 to 12 years, I remember going to the Indiana Black Expo Soul Picnic in Washington Park. Violence, gang fights and homicides ended that. My great grandmother still bears the scares on her leg from when she was trampled by a group of thugs running from gun fire from a rival gang. With hundreds of police offices downtown still multiple shootings, people getting shot downtown during Black Expo. A number of people getting shots or murdered at black clubs around the city like Club Six on the west side, The Industry downtown, Jamal Tinsley's shot out in front of the Conrad, multiple fights and shootings at the skating rinks, shootings at Circle Center Mall and shooting and robberies and car jackings at Lafayette Mall. Shootings and gang violence and the State Fair. I can go on and on and on. Now Broad Ripple. (Shaking head side to side) Say It Loud, I'm Black and I'm Ashamed.

  5. Ballard Administration. Too funny. This is the least fiscally responsive administration I have ever seen. One thing this article failed to mention, is that the Hoosier State line delivers rail cars to the Amtrak Beech Grove maintenance facility for refurbishment. That's an economic development issue. And the jobs there are high-paying. That alone is worth the City's investment.

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