MASSON: New slogan destined for 'Wander Indiana' infamy

The Indiana Office of Tourism Development has announced that “Honest to Goodness Indiana” is the new slogan with which it will attempt to promote the state to tourists. IBJ reported that slogan was the product of a panel of 30 individuals within the travel, tourism and hospitality industries, government leaders, and representatives from both the public and private sectors as well as a development process including input from nearly 8,000 consumers.

 

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