Fishers-based Buckaroo Marketing/New Media, which was founded in 1999, recently announced it has acquired Indianapolis-based Zent Consulting. Financial terms of the deal were not disclosed.

The combined company will operate under the Buckaroo Marketing name and will offer businesses, government and not-for-profits comprehensive marketing, public relations, and new media services, including Web site development, search engine marketing, and optimization and e-mail marketing.

“My husband, Greg, started the company in 2003 with the goal of demystifying Web site services so our clients could obtain effective, creative Web sites and e-mail marketing at an affordable price,” said Ann Knotek, principal of Zent Consulting. “For the last six years, we’ve provided just that.”

Her husband died in 2008 after a brief illness.

“When Ann approached me recently about Buckaroo being the engine to take Zent to the next level, I felt honored to be entrusted with this part of Greg’s legacy,” said Buckaroo President and CEO Deborah Daily. “I’m excited to work with Zent’s clients and help them achieve their goals.”