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Fishers-based Buckaroo Marketing grows with acquisition

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Fishers-based Buckaroo Marketing/New Media, which was founded in 1999, recently announced it has acquired Indianapolis-based Zent Consulting. Financial terms of the deal were not disclosed.

The combined company will operate under the Buckaroo Marketing name and will offer businesses, government and not-for-profits comprehensive marketing, public relations, and new media services, including Web site development, search engine marketing, and optimization and e-mail marketing.

“My husband, Greg, started the company in 2003 with the goal of demystifying Web site services so our clients could obtain effective, creative Web sites and e-mail marketing at an affordable price,” said Ann Knotek, principal of Zent Consulting. “For the last six years, we’ve provided just that.”

Her husband died in 2008 after a brief illness.

“When Ann approached me recently about Buckaroo being the engine to take Zent to the next level, I felt honored to be entrusted with this part of Greg’s legacy,” said Buckaroo President and CEO Deborah Daily. “I’m excited to work with Zent’s clients and help them achieve their goals.”

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  1. PJ - Mall operators like Simon, and most developers/ land owners, establish individual legal entities for each property to avoid having a problem location sink the ship, or simply structure the note to exclude anything but the property acting as collateral. Usually both. The big banks that lend are big boys that know the risks and aren't mad at Simon for forking over the deed and walking away.

  2. Do any of the East side residence think that Macy, JC Penny's and the other national tenants would have letft the mall if they were making money?? I have read several post about how Simon neglected the property but it sounds like the Eastsiders stopped shopping at the mall even when it was full with all of the national retailers that you want to come back to the mall. I used to work at the Dick's at Washington Square and I know for a fact it's the worst performing Dick's in the Indianapolis market. You better start shopping there before it closes also.

  3. How can any company that has the cash and other assets be allowed to simply foreclose and not pay the debt? Simon, pay the debt and sell the property yourself. Don't just stiff the bank with the loan and require them to find a buyer.

  4. If you only knew....

  5. The proposal is structured in such a way that a private company (who has competitors in the marketplace) has struck a deal to get "financing" through utility ratepayers via IPL. Competitors to BlueIndy are at disadvantage now. The story isn't "how green can we be" but how creative "financing" through captive ratepayers benefits a company whose proposal should sink or float in the competitive marketplace without customer funding. If it was a great idea there would be financing available. IBJ needs to be doing a story on the utility ratemaking piece of this (which is pretty complicated) but instead it suggests that folks are whining about paying for being green.

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