IBJNews

Young & Laramore recaptures Stanley Steemer account

Back to TopCommentsE-mailPrintBookmark and Share
On The Beat Industry News In Brief

Officials for Young & Laramore on Feb. 19 announced they signed a deal to create various forms of advertising for Columbus, Ohio-based Stanley Steemer, the nation’s largest flooring and upholstery cleaning companies based on sales.

The deal is no small coup. According to industry insiders, Stanley Steemer spends $50 million to $60 million in advertising annually.

The deal comes at a good time for Y&L, which, like most ad agencies, has been hit by the slowing economy in the last two years, a period that saw the firm lose one of its biggest clients, Steak n Shake restaurants.

Financial terms of the deal between Stanley Steemer and Y&L were not disclosed, but advertising experts said it could add a hefty six-figure amount to Y&L’s ledger. Y&L officials said they expect Stanley Steemer to be their largest client.

Y&L had the Stanley Steemer account from 2003 to 2005, when Stanley shifted its business to Dallas-based The Loomis Agency without a review. During its three-year run with Stanley Steemer, Y&L put together an award-winning campaign, including nabbing an Effie, one of the industry’s highest honors.

Y&L President Tom Denari, who will be in charge of the account, said the Indianapolis ad shop already is preparing for a Stanley Steemer television campaign, which is set to start airing in April. Stanley Steemer is known for its heavy reliance on cable TV ads, and ad experts expect the campaign to air heavily in Indianapolis and other markets this spring and summer.

While Y&L will handle all creative and production duties, Chicago-based Publicis Groupe’s Starcom will manage media buying.

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Kent's done a good job of putting together some good guests, intelligence and irreverence without the inane chatter of the other two shows. JMV is unlistenable, mostly because he doesn't do his homework and depends on non-sports stuff to keep HIM interested. Query and Shultz is a bit better, but lack of prep in their show certainly is evident. Sterling obviously workes harder than the other shows. We shall see if there is any way for a third signal with very little successful recent history to make it. I always say you have to give a show two years to grow into what it will become...

  2. Lafayette Square, Washington Square should be turned into office parks with office buildings, conversion, no access to the public at all. They should not be shopping malls and should be under tight security and used for professional offices instead of havens for crime. Their only useage is to do this or tear them down and replace them with high rise office parks with secured parking lots so that the crime in the areas is not allowed in. These are prime properties, but must be reused for other uses, professional office conversions with no loitering and no shopping makes sense, otherwise they have become hangouts long ago for gangs, groups of people who have no intent of spending money, and are only there for trouble and possibly crime, shoplifting, etc. I worked summers at SuperX Drugs in Lafayette Square in the 1970s and even then the shrinkage from shoplifting was 10-15 percent. No sense having shopping malls in these areas, they earn no revenue, attract crime, and are a blight on the city. All malls that are not of use should be repurposed or torn down by the city, condemned. One possibility would be to repourpose them as inside college campuses or as community centers, but then again, if the community is high crime, why bother.

  3. Straight No Chaser

  4. Seems the biggest use of TIF is for pet projects that improve Quality Of Life, allegedly, but they ignore other QOL issues that are of a more important and urgent nature. Keep it transparent and try not to get in ready, fire, Aim! mode. You do realize that business the Mayor said might be interested is probably going to want TIF too?

  5. Gary, I'm in complete agreement. The private entity should be required to pay IPL, and, if City parking meters are involved, the parking meter company. I was just pointing out how the poorly-structured parking meter deal affected the car share deal.

ADVERTISEMENT