Just Marketing grows local HQ

May 12, 2008
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Just Marketing International, a Zionsville-based motorsports marketing firm, today revealed plans to double the physical footprint of its existing headquarters to more than 31,000 square feet.

A ground breaking ceremony tomorrow at 10 a.m. will be attended by Lt. Gov. Becky Skillman and other local economic development officials.

The $3.1 million expansion, said Just Marketing founder and president Zak Brown, will mean an additional 45 jobs at the local facility by 2012. Just Marketing, which does business with several of the biggest teams in NASCAR and Formula One, currently employs 100 at its local headquarters. JMI has 130 employees worldwide, Brown said.

“We hope to start building this summer and be done with the project by the end of the year,” Brown said. “At this point, it’s difficult to say how big this company can become. I’m willing to ride this wave as big as it gets.”

Brown said the expansion at the facility at 106th Street and Michigan Road should allow for his company’s growth for the next five plus years.

“But that’s what we thought when we moved in here two years ago,” Brown said.

Just Marketing's client list includes Crown Royal, BMW, Subway restaurants, DirecTV, Jackson Hewitt, ESPN, DuPont, Panasonic and Hilton Hotels. JMI helps its clients pair with the right motorsports properties for brand building and revenue generation purposes.

JMI, which was founded by Brown in 1994, has grown its revenue from $10.6 million in 2003 to $80 million in 2007. The company, which manages more than $300 million in motorsports sponsorship deals annually, was hired this year to help the Indy Racing League find a title sponsor.

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  1. The east side does have potential...and I have always thought Washington Scare should become an outlet mall. Anyone remember how popular Eastgate was? Well, Indy has no outlet malls, we have to go to Edinburgh for the deep discounts and I don't understand why. Jim is right. We need a few good eastsiders interested in actually making some noise and trying to change the commerce, culture and stereotypes of the East side. Irvington is very progressive and making great strides, why can't the far east side ride on their coat tails to make some changes?

  2. Boston.com has an article from 2010 where they talk about how Interactions moved to Massachusetts in the year prior. http://www.boston.com/business/technology/innoeco/2010/07/interactions_banks_63_million.html The article includes a link back to that Inside Indiana Business press release I linked to earlier, snarkily noting, "Guess this 2006 plan to create 200-plus new jobs in Indiana didn't exactly work out."

  3. I live on the east side and I have read all your comments. a local paper just did an article on Washington square mall with just as many comments and concerns. I am not sure if they are still around, but there was an east side coalition with good intentions to do good things on the east side. And there is a facebook post that called my eastside indy with many old members of the eastside who voice concerns about the east side of the city. We need to come together and not just complain and moan, but come up with actual concrete solutions, because what Dal said is very very true- the eastside could be a goldmine in the right hands. But if anyone is going damn, and change things, it is us eastside residents

  4. Please go back re-read your economics text book and the fine print on the February 2014 CBO report. A minimum wage increase has never resulted in a net job loss...

  5. The GOP at the Statehouse is more interested in PR to keep their majority, than using it to get anything good actually done. The State continues its downward spiral.