Just Marketing grows local HQ

May 12, 2008
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Just Marketing International, a Zionsville-based motorsports marketing firm, today revealed plans to double the physical footprint of its existing headquarters to more than 31,000 square feet.

A ground breaking ceremony tomorrow at 10 a.m. will be attended by Lt. Gov. Becky Skillman and other local economic development officials.

The $3.1 million expansion, said Just Marketing founder and president Zak Brown, will mean an additional 45 jobs at the local facility by 2012. Just Marketing, which does business with several of the biggest teams in NASCAR and Formula One, currently employs 100 at its local headquarters. JMI has 130 employees worldwide, Brown said.

“We hope to start building this summer and be done with the project by the end of the year,” Brown said. “At this point, it’s difficult to say how big this company can become. I’m willing to ride this wave as big as it gets.”

Brown said the expansion at the facility at 106th Street and Michigan Road should allow for his company’s growth for the next five plus years.

“But that’s what we thought when we moved in here two years ago,” Brown said.

Just Marketing's client list includes Crown Royal, BMW, Subway restaurants, DirecTV, Jackson Hewitt, ESPN, DuPont, Panasonic and Hilton Hotels. JMI helps its clients pair with the right motorsports properties for brand building and revenue generation purposes.

JMI, which was founded by Brown in 1994, has grown its revenue from $10.6 million in 2003 to $80 million in 2007. The company, which manages more than $300 million in motorsports sponsorship deals annually, was hired this year to help the Indy Racing League find a title sponsor.

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  1. How much you wanna bet, that 70% of the jobs created there (after construction) are minimum wage? And Harvey is correct, the vast majority of residents in this project will drive to their jobs, and to think otherwise, is like Harvey says, a pipe dream. Someone working at a restaurant or retail store will not be able to afford living there. What ever happened to people who wanted to build buildings, paying for it themselves? Not a fan of these tax deals.

  2. Uh, no GeorgeP. The project is supposed to bring on 1,000 jobs and those people along with the people that will be living in the new residential will be driving to their jobs. The walkable stuff is a pipe dream. Besides, walkable is defined as having all daily necessities within 1/2 mile. That's not the case here. Never will be.

  3. Brad is on to something there. The merger of the Formula E and IndyCar Series would give IndyCar access to International markets and Formula E access the Indianapolis 500, not to mention some other events in the USA. Maybe after 2016 but before the new Dallara is rolled out for 2018. This give IndyCar two more seasons to run the DW12 and Formula E to get charged up, pun intended. Then shock the racing world, pun intended, but making the 101st Indianapolis 500 a stellar, groundbreaking event: The first all-electric Indy 500, and use that platform to promote the future of the sport.

  4. No, HarveyF, the exact opposite. Greater density and closeness to retail and everyday necessities reduces traffic. When one has to drive miles for necessities, all those cars are on the roads for many miles. When reasonable density is built, low rise in this case, in the middle of a thriving retail area, one has to drive far less, actually reducing the number of cars on the road.

  5. The Indy Star announced today the appointment of a new Beverage Reporter! So instead of insightful reports on Indy pro sports and Indiana college teams, you now get to read stories about the 432nd new brewery open or some obscure Hoosier winery winning a county fair blue ribbon. Yep, that's the coverage we Star readers crave. Not.