NBC doesn't honor Lucas' request

September 8, 2008
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stadiumApparently NBC’s Andrea Kremer didn’t get the memo. At least she didn’t get the one from Lucas Oil Products Inc. founder Forrest Lucas. During a sideline segment during last night’s Indianapolis Colts-Chicago Bears game, Kremer talked about the new $720 million retractable roof stadium. She raved about some of its qualities. Then she said “Lucas Oil Stadium, which is becoming known as The Luke …”

Last month, Lucas, who paid the Colts $121 million over 20 years to put his company’s name on the stadium, asked that the stadium not be called The Luke. One of his company’s primary competitors is LukOil, a Russian owned operation with its North American headquarters in New Jersey. There is also a Luke Oil Co. based in Hobart. Lucas thinks calling the new stadium The Luke will cause confusion over the affiliation of his company and his competitors.

The Luke was coined by local sports radio hosts, and quickly caught on with several local print journalists. Now, the national media has picked up on it. Colts officials said they will continue to emphasize to media members and partners that the facility should be called by its proper corporate name, but they admit there is only so much they can do.
  • Al Michaels and John Madden talked about the stadium, but didn't really say anything nice about it. I guess if they couldn't say anything nice about it, they didn't want to say anything at all. I thought it looked fantastic from the aerial views and I am anxious to see it in person.
  • It will be interesting to see what people say about this venue's ability to host concerts, basketball games, etc. What people call it may be the least of their concerns.
  • I remember both talking about how nice of a stadium it was. They raved about the open window and views of downtown. Maybe you were on a bathroom break.
  • Yes I also remember Al and John saying good things about the new state-of-the-art stadium but they never referred to it as The Luke.
  • Thanks for this piece, Anthony! I hadn't heard about the mishap yet. Here's my take on it: http://www.blastmedia.com/blogs/mediablast/2008/09/branding_gone_awry.html.
  • I will forever call it The Luke. If we are forced to have the word 'oil' dominate our skyline, then we should be able to call it whatever we want, and frankly, The Luke is almost endearing.
  • Hey Chis, I think they mispelled the last half of your name - the t should be a g because you have the brain of a gopher! Forever, a gopher.
  • Michels described Lucas Oil stadium as wild design more than once. I'm not sure that was a compliment.
  • I definitely noticed when Kramer said The Luke. I thought it was highly unprofessional of her. I say this as a play by play announcer with nearly 20 years of experience in calling games. It was my honor and privilege to call the Avon Hamilton Southeastern game on opening weekend before the Bills Colts preseason game. I had used The Luke in referring to it in private conversation, but once on the air, I used the proper name for it, as it is supposed to be.

    Now, if John Madden were to use that nickname, it would be more acceptable because of his role on the broadcast, but Kramer is there as a reporter and as a reporter, it's unprofessional to go the nickname route.
  • Oh, and I too heard Al and John gushing about the stadium on more than one occasion. I know the word
  • Big deal if someone called it the Luke.

    We ALL pay for it, collectively many times more than what Irsay or Lucas will ever pony up -- hah!

    Continuing with the bad pun, I heard mostly Luke-warm comments on the stadium, words like: imposing, cavernous, midwest, traditional, brick, fieldhouse --did I hear barn in there? Yes they did talk, but not rave about the roof and the window.

    Lets face it, other stadiums like Cincy's Paul Brown, the Browns stadium, and, I suspect, the new stadium in Dallas have a bigger WOW factor and a more distinctive and dramatic architectural footprint.

    We don't have that -- but it is bigger and nicer. Lukewarm it is.
  • When the new Yankee Stadium opens next year, nobody will be talking about the Luke. Forrest should appreciate the chatter while it lasts.
  • This would never go - but since Indy and the surrounding counties are paying a tax to finance it, and it's also an expansion of the convention center, I think it should be called the Central Indiana Convention Lucas Oil Products Stadium or CICLOPS. Then we could nickname it THE I as in eye.

    Okay - it's a stretch but you gotta give me points for creativity! LOL
  • With all the names plastered all over the stadium and all the Lucas Oil gadgets stuck throughout the stadium, I think everyone knows this is Lucas Oil. This dude shoud relax. Or, if Luke still bothers him, then buyout his competitor.
  • Why not, The Oil Can or The Can

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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?