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NBC sold out of advertising spots for Super Bowl

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Super Bowl spots are still the hottest ticket in advertising.

NBC has sold all the commercial airtime for the Feb. 5 game in Indianapolis and even has a waiting list of advertisers. The average cost for a 30-second spot this year was $3.5 million, with some time slots costing as much as $4 million.

Seth Winter, senior vice president of NBC Sports group sales & marketing, said in a recent interview that the last time slot was sold just after Thanksgiving. A year ago, Fox Sports said it sold the last of its advertising spots before the end of October.

Slots are still available during NBC's pregame show, and those on the waiting list for the Super Bowl will have an opportunity to advertise if other companies give up their slot.

"There are the usual companies that have supported it in the past," Winter said. "Automotive will be very healthy. Beverages will be very healthy. The movie and snack category continue to be healthy. There will be a few new players and some who have been there, who won't be there."

Winter declined to identify which companies bought ads or dropped out, fearing it could tip off competitors. Anheuser-Busch InBev, Coca-Cola and Godaddy.com are among the recent regulars.

The biggest change this year, Winter said, is advertisers are booking longer spots to showcase their creativity.

"Some of the things I've seen are astonishing," Winter said. "I think you'll see a lot of ads that are humorous and action-filled, with a range of different types of executions. We haven't seen everything yet; we don't see everything until almost the week of (the game)."

The ads must comply with network and NFL standards.

Sports fans also might see the ads more regularly, thanks to NBC's merger with Comcast. NBC officials have used the Super Bowl to sell advertisers on its expanding family of networks, including NBC Sports Network (formerly Versus) and The Golf Channel.

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  1. The east side does have potential...and I have always thought Washington Scare should become an outlet mall. Anyone remember how popular Eastgate was? Well, Indy has no outlet malls, we have to go to Edinburgh for the deep discounts and I don't understand why. Jim is right. We need a few good eastsiders interested in actually making some noise and trying to change the commerce, culture and stereotypes of the East side. Irvington is very progressive and making great strides, why can't the far east side ride on their coat tails to make some changes?

  2. Boston.com has an article from 2010 where they talk about how Interactions moved to Massachusetts in the year prior. http://www.boston.com/business/technology/innoeco/2010/07/interactions_banks_63_million.html The article includes a link back to that Inside Indiana Business press release I linked to earlier, snarkily noting, "Guess this 2006 plan to create 200-plus new jobs in Indiana didn't exactly work out."

  3. I live on the east side and I have read all your comments. a local paper just did an article on Washington square mall with just as many comments and concerns. I am not sure if they are still around, but there was an east side coalition with good intentions to do good things on the east side. And there is a facebook post that called my eastside indy with many old members of the eastside who voice concerns about the east side of the city. We need to come together and not just complain and moan, but come up with actual concrete solutions, because what Dal said is very very true- the eastside could be a goldmine in the right hands. But if anyone is going damn, and change things, it is us eastside residents

  4. Please go back re-read your economics text book and the fine print on the February 2014 CBO report. A minimum wage increase has never resulted in a net job loss...

  5. The GOP at the Statehouse is more interested in PR to keep their majority, than using it to get anything good actually done. The State continues its downward spiral.

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