NCAA tickets trading like stocks

April 4, 2008
Back to TopCommentsE-mailPrintBookmark and Share
playchartDay traders have infiltrated the sports ticket market. Interest in, an electronic ticket exchange where fans can trade sports tickets like stocks, is growing in popularity nationwide. The site gets a significant bump in action during the NCAA men’s basketball tournament, especially in hoops hotbeds like Indiana.

Yoonew provides a real-time trading platform and can answer the question: How many dollars is a three-pointer worth? As you can see in the illustration with this story, the biggest plays of Sunday's Davidson-Kansas game had a dramatic effect on the value of a ticket to see Kansas in the Final Four. For instance, Stephen Curry's three pointer with 54 seconds remaining (point G) made ticket prices fall by $600.

Sports fanatics David Kuretich and Eric Steffens are two Yoonew traders from Chicago who claim to have made thousands of dollars off such highlight reel plays. Setting up their own private trading floor in David’s living room, the two friends bought and sold futures contracts for Final Four tickets throughout the tournament.

“On game days, 20 minutes before tip-off we check the Internet and hook up the antenna to my TV because it’s faster than cable,” Kuretich said. “When we’re trading, the smallest delay can cost a thousand dollars!”

Is Yoonew out-of-hand gambling or just another example of healthy capitalism?

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. In reality, Lilly is maintaining profit by cutting costs such as Indiana/US citizen IT workers by a significant amount with their Tata Indian consulting connection, increasing Indian H1B's at Lillys Indiana locations significantly and offshoring to India high paying Indiana jobs to cut costs and increase profit at the expense of U.S. workers.

  2. I think perhaps there is legal precedence here in that the laws were intended for family farms, not pig processing plants on a huge scale. There has to be a way to squash this judges judgment and overrule her dumb judgement. Perhaps she should be required to live in one of those neighbors houses for a month next to the farm to see how she likes it. She is there to protect the people, not the corporations.

  3. Corporate farms are not farms, they are indeed factories on a huge scale. The amount of waste and unhealthy smells are environmentally unsafe. If they want to do this, they should be forced to buy a boundary around their farm at a premium price to the homeowners and landowners that have to eat, sleep, and live in a cesspool of pig smells. Imagine living in a house that smells like a restroom all the time. Does the state really believe they should take the side of these corporate farms and not protect Indiana citizens. Perhaps justifiable they should force all the management of the farms to live on the farm itself and not live probably far away from there. Would be interesting to investigate the housing locations of those working at and managing the corporate farms.

  4. downtown in the same area as O'malia's. 350 E New York. Not sure that another one could survive. I agree a Target is needed d'town. Downtown Philly even had a 3 story Kmart for its downtown residents.

  5. Indy-area residents... most of you have no idea how AMAZING Aurelio's is. South of Chicago was a cool pizza place... but it pales in comparison to the heavenly thin crust Aurelio's pizza. Their deep dish is pretty good too. My waistline is expanding just thinking about this!