NCAA tickets trading like stocks

April 4, 2008
Back to TopCommentsE-mailPrintBookmark and Share
playchartDay traders have infiltrated the sports ticket market. Interest in, an electronic ticket exchange where fans can trade sports tickets like stocks, is growing in popularity nationwide. The site gets a significant bump in action during the NCAA men’s basketball tournament, especially in hoops hotbeds like Indiana.

Yoonew provides a real-time trading platform and can answer the question: How many dollars is a three-pointer worth? As you can see in the illustration with this story, the biggest plays of Sunday's Davidson-Kansas game had a dramatic effect on the value of a ticket to see Kansas in the Final Four. For instance, Stephen Curry's three pointer with 54 seconds remaining (point G) made ticket prices fall by $600.

Sports fanatics David Kuretich and Eric Steffens are two Yoonew traders from Chicago who claim to have made thousands of dollars off such highlight reel plays. Setting up their own private trading floor in David’s living room, the two friends bought and sold futures contracts for Final Four tickets throughout the tournament.

“On game days, 20 minutes before tip-off we check the Internet and hook up the antenna to my TV because it’s faster than cable,” Kuretich said. “When we’re trading, the smallest delay can cost a thousand dollars!”

Is Yoonew out-of-hand gambling or just another example of healthy capitalism?

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. How can any company that has the cash and other assets be allowed to simply foreclose and not pay the debt? Simon, pay the debt and sell the property yourself. Don't just stiff the bank with the loan and require them to find a buyer.

  2. If you only knew....

  3. The proposal is structured in such a way that a private company (who has competitors in the marketplace) has struck a deal to get "financing" through utility ratepayers via IPL. Competitors to BlueIndy are at disadvantage now. The story isn't "how green can we be" but how creative "financing" through captive ratepayers benefits a company whose proposal should sink or float in the competitive marketplace without customer funding. If it was a great idea there would be financing available. IBJ needs to be doing a story on the utility ratemaking piece of this (which is pretty complicated) but instead it suggests that folks are whining about paying for being green.

  4. The facts contained in your post make your position so much more credible than those based on sheer emotion. Thanks for enlightening us.

  5. Please consider a couple of economic realities: First, retail is more consolidated now than it was when malls like this were built. There used to be many department stores. Now, in essence, there is one--Macy's. Right off, you've eliminated the need for multiple anchor stores in malls. And in-line retailers have consolidated or folded or have stopped building new stores because so much of their business is now online. The Limited, for example, Next, malls are closing all over the country, even some of the former gems are now derelict.Times change. And finally, as the income level of any particular area declines, so do the retail offerings. Sad, but true.